Job Description
Cluster Marketing & Communications Manager
- Your leadership as the Cluster Marketing
& Communications Manager will guide the Digital, Marketing and
Communications strategies at Fairmont The Norfolk and Fairmont Mara Safari
Club.
What is in it for you:
- Employee benefit card offering discounted
rates in Accor worldwide
- Learning programs through our Academies
and the opportunity to earn qualifications while you work
- Opportunity to develop your talent and
grow within your property and across the world!
- Ability to make a difference in the local
community through our Corporate Social Responsibility activities, like
Planet 21
Duties & Responsibilities
Reporting to the Cluster General
Manager, responsibilities and essential job functions include but are not
limited to the following:
- Serve as the hotels’ primary brand
ambassador, ensuring that brand guidelines are in place and updated
regularly as needed.
- Develop and execute the hotels’ marketing
and communication strategies, managing a direct team and working in
conjunction with the Sales, Spa, Food and Beverage departments to ensure
profit growth and brand exposure.
- Build brand partnerships and generate
consumer event activations at the property level.
- Plan and execute multiple media events
per year, ranging from restaurant launches, packages, media
familiarization trips, etc….
- Research, analyze and monitor financial,
technological and demographic factors so that market opportunities may be
capitalized on.
- Plan and oversee the hotel’s advertising
and promotional activities.
- Develop promotional materials, which
including printed and digital collaterals.
- Liaise with the regional and corporate
office on projects to support ACCOR regional campaigns and initiatives.
- A key member of the crisis communications
team of the hotels.
- Develop and deliver insightful strategies
and presentations to the hotel Executive Committee and business
departments where appropriate.
- Manage PR and relevant agencies for ad
hoc projects and campaigns.
- Update and regularly review all hotels’
restaurant and spa listings in both print and electronic media.
- Work with ACCOR digital marketing teams
to develop compelling consumer and media content.
- Submit reports as required to the Dubai
Regional Office (DRO) outlining return on investment (ROI) media
awareness/coverage and key activities.
Qualifications
Your experience and skills include:
- Minimum 5 – 8 years of experience in
Digital/marketing/communications, preferably in a hotel or travel industry
environment.
- Excellent English written and verbal
communication skills required.
- Proficiency in Word, Excel, and Database
management software.
- The successful candidate will be an
extremely organized, detail-oriented, professional, and a self-motivated
team-player with excellent interpersonal skills.
- Must be able to work well under pressure
and manage stakeholder expectations of from each property.
- University education preferred.
- Experience with/contacts within UAE/Kenya
media marketplace are an asset.
- Arabic language and written skills is an
asset.
- Marketing and PR agency experience is an
asset.
- Understanding loyalty and customer
relationship management.
- Strong communication skills across
variety of platforms and on all levels.
- Market research capabilities for
competitor reviews.
- Outstanding English skills in written and
verbal.
- Dynamic and confident individual.
- Good time management and prioritising
capabilities.
- Ability to work under pressure and tight
deadlines.
- Team player with positive attitude.
- Strong attention to detail and the
production of high quality work.
- Should display personal drive to succeed
and achieve.
- Project management skills.
How To Apply