Job Description
Reporting to the Director – Digifarm,
the Product Manager (Merchant Solutions) will be responsible for leading
the product development of Digifarm’s merchant platform (conducting market
research; generating product requirements; determining specifications, product
roadmap, partnerships, pricing, and go to market)
Key Responsibilities
Insights, Research and Analysis
Determine customers’ needs and desires
by specifying the research needed to obtain market information.
Articulate market requirements,
consumer trends and opportunities.
Identify opportunities for product
innovation and enhancements.
Assess and benchmark to competition,
and drive market leadership through best-in-class products and customer
experience.
Product Planning and Management
Recommend the nature and scope of
present and future products (merchant platform) by reviewing
product specifications and requirements, appraising new product ideas and/or
product changes.
Bring new products to market by
analyzing proposed product requirements and product development programs.
Define the long-term strategy of
Digifarm’s payments products and create and manage product road map.
Prepare market requirement documents
and product use cases to drive product activity.
Work with commercial team to develop
pricing strategies and product policies.
Provide technical & thought
leadership throughout various stages of solution lifecycle – planning, design,
specification, implementation and launch.
Create user cases and detailed product
roadmap documents to articulate desired features and functionalities to
Developers and Designers.
Build relationships with, onboard and
manage partnerships required for the execution of the products.
Customer and End-User Support
Manage product-related support,
feedback, and inquiries from users.
Co-ordinate market research to track
customer and end-user feedback.
Use market feedback to inform product
refinements and ongoing development.
Build awareness and understanding of
the products across the company – be Digifarm’s ‘evangelist.’
Post Launch governance
Track and analyze metrics compared to
industry benchmarks, publish reports on product performance, trends, and
risks/opportunities for both short and long term.
Support teams that track and manage
business case metrics and financial planning models ensuring that product
delivery stays on track and on budget.
Monitor impact of product features on
key metrics.
Key performance indicators
Successful development of an
insights-led merchants platform that solves for customer
challenges.
Roll out and ongoing innovation across
the platform to drive customer growth, retention and strong value
propositions.
Roadmap planning, prioritization and
delivery of the product in a timely and efficient manner.
Defined metrics, controls and fully
documented processes for the platform.
Drive transformative impact on
agriculture, farmers and food security through creative problem solving and
innovation.
Core competencies, knowledge and
experience
Customer Obsession
Deepen team connection to our
customers and communities.
Foster authentic relationships with
customers and partners that build trust.
Explicitly take customer-centric
decisions and take personal ownership to achieve results.
Simplify processes through
digitalisation and promote a digital mindset and digital first customer
experience.
Stay focused on the big priorities,
know when to make meaningful trade-offs and demonstrate brilliant execution.
Purpose
Create an inspiring vision for your
team to drive strategy and performance.
Show ambition and courage, empowering
others to go beyond the plan.
Bold and challenge teams to reimagine
how things are done.
Prompt new thinking and ideas by
asking “what if” questions.
Use knowledge of the external
environment (customers, partners, competition, external bodies) to identify and
act on opportunities for growth at pace.
Innovation
Create psychological safety so
everyone can have an impact.
Fuel innovative ideas from others and
test them to enable growth.
Explore successes and failures with
curiosity and resilience; fearlessly recognizing lessons learned.
Share your ongoing learning and
personal purpose with others.
Learn fast from digital adoption,
using learnings to drive simplicity, scale and efficiency.
Collaboration
Articulate your team’s role in making
our strategy happen, prioritizing and aligning resources with current and
future needs.
Actively collaborate to break silos
and hold your team accountable to do the same.
Develop others to make the most of
their talents and coach them to take ownership to get things done.
Create an inclusive environment
ensuring the safety and wellbeing of others.
Live our Purpose and demonstrate the
highest Standard of integrity.
Qualifications
Relevant Business Undergraduate Degree
or relevant field along with professional qualifications, or equivalent
qualification(s) from a recognized institution of higher learning.
At least seven (6) years’ knowledge
and experience in the relevant field with at least three (3) in in product
management, product development or business development within the financial
services industry (preference for digital financial services, fintech or
agri-fintech).
Member in good standing of a
recognized professional body.
Superior business understanding, with
the ability to leverage technology to solve business and technical issues.
Possess high professional and ethical
standards.
Be a strategic thinker with an
analytical mind.
How To Apply