Senior Manager/ COE Lead – Enterprise Channel Marketing
Detailed Description
Reporting to the Chief
Enterprise Business Unit Officer, Senior Manager/ COE Lead – Enterprise Channel
Marketing will undertake the below.
Role purpose:
Building B2B Communication
strategy for the Enterprise Business Unit and managing critical tools required
for the business which automate critical workflows for both internal and
external customers. Implementation and execution of this strategy. Responsible
for the conceptualization, planning, development and implementation of customer
requirements-oriented solutions within the division with respect to all bids
EOIs, RFPs and RFQs.
The role will involve,
- Direct development of value proposition, integrated solution
offering and market positioning to/with/through partner and successfully
launch solution in the market (typical partner profile is large partners
with majority operations in particular region in the enterprise business).
- Lead and develop breakthrough partner strategy and Marketing
plans.
- Direct development of messaging and content framework for
partner programs and campaigns.
- Identify/develop innovative/ breakthrough program
metrics/benchmarks.
- Develop regionally go-to- market strategy and guide marketing
effort to ensure market penetration.
- Establish and maintain execution level relationship to
promote company and partner total solution capabilities.
- Institute & optimize standardization of marketing
processes and execution to improve channel marketing, sales productivity
and efficiency for the Enterprise business through efficient and
measurable marketing processes.
Key Responsibilities
Communication Strategy
Develop B2B Communication
strategy.
- Drive customer acquisition & retention campaigns. Work
closely with corporate marketing teams to develop enterprise offerings and
optimize performance and customer experience at touchpoints along the
customer lifecycle. Prioritize key initiatives that improve the conversion
of products/flows.
- Across media with a particular focus on digital
- Measurement metrics including regular brand tracks and any
other research to gain customer insight.
- Adherence to Safaricom Brand Guidelines
Marketing Communication
Implementation
Develop communication in
line with the overall strategy.
- Across media – print, digital
- Clear briefs to help agencies deliver the desired
communication.
- Execution Plan for in-time deliveries
- Define media deliverables and expectations along with
measurement criterion.
- Regular communication to the target group through newsletters
and email communication
- Special focus on digital communication plan and deliveries
with measurement indices
Market Insights for
Enterprise business.
- With eyes on the horizon, you’ll drive key enterprise
marketing initiatives where needed, vigorously prioritizing those that
bring the most value back to the organization and customer. True success
will come from fusing all available resources to deliver durable growth
through highly satisfied customers.
- Enterprise market data on product categories, market size,
competition, forecasts, product specific trends etc.
- Publish learnings relevant to product managers and segments.
Establish a working relationship between product managers and research
organizations to analyse market data.
Budget Management
- Define and manage A&P (Advertising and Promotion) budget
in line with the DB (Detailed Budget)
- Creation: Central and Circle budgets to be defined and
submitted as part of DB
- Monitoring: Regular report on the spends by central and
circles to be submitted in order to keep track of the spends
- Define commercial process to manage the budgets.
Bid Management
- Ensure that key win strategies are communicated to the bid
team and Tracking of submitted tenders is done.
- Developing of No /Go analysis on any tender/
Bid based on Cost Benefit Analysis; Validating the solutions,
financial, and Commercial risks in addition to review, fulfill bid/
requirements and drive bids from inception through to closure.
- Develop high level strategic relationship with key decision
makers across all the sectors.
Core competencies
- Passion for gaining customer insights and translating
insights into strategies.
- Shown analytical ability, with a track record of a “test
& learn”.
- End-to-end lifecycle and revenue generation experience –
proficient on cost of acquisition lifecycle and lifetime value (LTV).
- Ability to analyze and discern the quantitative (e.g., online
performance metrics) and qualitative (reading between the lines and
navigating relationships for the best outcomes).
- Passion for gaining marketplace insights and translating
insights into strategies.
- Be highly creative, innovative, and resourceful at finding
the right collaborators and building a strong network to facilitate
cross-group partnerships.
- Demonstrate a desire for feedback, with resilience and the
ability to respond to feedback constructively.
Key performance indicators
- Develop and demonstrate effective tools for enhancing
business productivity.
- Institute efficient and measurable marketing processes for
enhanced marketing productivity.
- Manage Cross functional integration for developing tools,
processes and running recognition programs.
- Quantified number of successful and unsuccessful tenders.
- Evidence of submitted bids i.e., Request for proposals,
Request for quotation in the tender register.
Qualifications
- A Degree in marketing, business administration.
- Professional qualifications that drive brand disciplines.
- 10 years’ experience in a marketing managerial position
function with a focus on development of enterprise marketing propositions.
- Distinctive problem solving and analysis skills and impeccable
business judgement.
- Demonstrate strong performance in prior roles, with
increasing levels of responsibility and independence.
- Deliver goals & objectives on time.
- Excellent written and oral communication and interpersonal
skills.
How To Apply
