Strategic Content Coordination Assistant
Duties
- The Community Management Coordinator works under the direct
supervision of the Strategic Content Coordination Specialist (SCCS), and
has no supervisory responsibilities.
- Is responsible for building and maintaining Mission flagship
digital properties (social media, website content); for developing a
year-long editorial calendar designed to promote Mission priorities with
on-line communities; researching and analyzing evolving markets for
Mission digital properties; and customizing content and online engagement
to promote Mission objectives.
- Organizes and hosts online conversations; designs and
develops innovative engagement opportunities and tools.
- Provides guidance to PD Public Engagement staff and other
Mission personnel who engage with online communities on standards,
regulations, and policies for the use of digital properties.
Qualifications and Evaluations
EXPERIENCE:
- A minimum of three years of progressively responsible
experience in a multilingual, multicultural or multinational organization
is required. Market research and analysis, and design and execution of
online campaigns must have been significant components of the job.
- Must have experience managing digital properties, including
direct online interaction with the public, and content creation in
multimedia and traditional formats.
Job Knowledge
- Detailed knowledge of U.S. foreign policy objectives and
American interests in Kenya is required. Good understanding of U.S.
historical, political, economic, and cultural forces that shape U.S.
foreign policy is required. Must have comprehensive knowledge of the
attitudes and communication preferences of target audience groups. Must
understand the regional, demographic, ethnic, socio-economic, cultural and
linguistic factors and the influence of religious, cultural, and
educational institutions in shaping Kenyan opinions and preferences. Must
have strong online communications and analysis skills to identify and
exploit engagement opportunities. Detailed knowledge of Mission structure
and operations to facilitate collaborative work among a variety of
agencies, protocol levels, teams, and constituent posts. Must understand
management of digital properties and online communities, including
marketing and/or advocacy campaigns. Knowledge of trends in regional and
international communications patterns and how they affect Kenya
communications landscape is required.
- Must have detailed knowledge of all sources of USG strategic
content — DOS guidance, functional and regional bureau digital materials,
Mission multimedia content (e.g., ambassadorial and other speeches; public
events) — and sources of reliable third-party content related to foreign
policy goals. Detailed knowledge of legal regulations and procedural
guidelines affecting content uses. Comprehensive knowledge of the PD
mission and its role in the Kenyan mission. Comprehensive knowledge of
both traditional and online engagement tools and programs used to convey
policy in the public sphere, as well as knowledge of the related
regulations, policies, procedures, and resource streams associated with
each are all required.
Education Requirements:
- An associate’s degree or two years of full-time university
studies in communications, business, marketing or local equivalent is
required.
Evaluations:
LANGUAGE:
- Level 4 (Fluent) Speaking/Reading/Writing English is
required. Level 4 (Fluent) Speaking/Reading/Writing Swahili is required.
Skills & Abilities
- Analytic skills: Must have strong analytic skills to identify
target audiences, understand their sensitivities, and identify the best
strategic content, format, and delivery means to influence them in support
of U.S. policy objectives, perceive the emergence of new influencers and
preferences in consumption of information to analyze the impact of
evolving content formats and delivery channels, and lead cross-section
Mission analysis to modify approaches for enhanced outcomes.
- Communication/Interpersonal skills: Strong interpersonal
skills to maintain Mission-wide collaboration/coordination on the use of
digital tools and platforms to strengthen Mission diplomacy in the public
sphere, contribute to SCC discussions of priority engagement, strategic
content, and appropriate dissemination, to reach consensus, and recommend
optimal courses of action to PAO. Excellent customer relations,
interpersonal cross-cultural communication skills, and engage the full
range of Kenyan priority audience groups through online engagement and
Mission flagship digital properties. Ability to develop, write, and edit
materials for digital dissemination in both English and Swahili. Tailor
communications to fit formal and informal situations and different ethnic,
religious, and linguistic cultures. Able to brief U.S. officers and
visitors on Kenyan communication patterns and trends in digital tools and
content dissemination channels. Able to interpret between English and
Swahili.
- Management skills: Strong organizational skills to manage
multiple engagement platforms, and actively engage with the public
simultaneously on those platforms; incorporate strategic content from all
Mission offices and agencies; and identify and resolve, or seek assistance
in resolving, problems associated with online content and engagement. Contribute
to development and updating of procedures and guidelines in response to
changing communication technologies, and changes in public opinion,
formats, and internal Mission preferences for sharing strategic content.
Manage projects such as marketing, information or advocacy campaigns,
project budgets, schedules, and daily operations to produce, adapt, and
disseminate time-sensitive content.
- Technical skills: Build out and manage Mission flagship
digital properties, including social media and mobile platforms, and
develop digital tools such as games and contests. Create and use photo and
video sharing sites, podcasts, video and other digital products. Adept at
using audience analysis and analytic tools (i.e., Hootsuite, Google,
etc.). Good keyboarding, data entry skills, and proficiency in electronic
discovery tools (Internet, and std information retrieval practices and
procedure). Good numerical skills to use and develop statistical analyses
of audience segments and report impact of Mission digital outreach.
Proficiency in computer software programs, specifically MS Word, Excel,
graphic design, and PD-specific software, databases, and reporting tools.
EQUAL EMPLOYMENT
OPPORTUNITY (EEO):
- The U.S. Mission provides equal opportunity and fair and
equitable treatment in employment to all people without regard to race,
color, religion, sex, national origin, age, disability, political
affiliation, marital status, or sexual orientation.
- All applicants under consideration will be required to pass
medical and security certifications.
Deadline: 07/14/2023
How to Apply
