Manager- Research and Planning & Qualitative Analysis
DESCRIPTION
- We are pleased to announce the vacancy for Manager- Research
and Planning & Qualitative Analysis within the Research Planning
and Design Department within CEO’s Office. In keeping in line with
our current business needs, we are looking for a person who meets the
criteria below.
Brief Description
- Reporting to the COE HOD – Research, Planning and Design, the
role holder will be responsible for;
- Leading and providing Qualitative Market Research and
customer insights expertise within the Research & Customer Insights
team.
- Being a critical player in terms of input to brand/products
ensure brand/product decisions are driven by consumer insights in an
effort to maximize effectiveness and profitability.
- Being a champion of ‘consumer focus’ and ‘customer insights’
within the business.
- Leading long term opportunity development for innovation
projects and their fit with business strategy for portfolio and Safaricom
brand development on the back of best-in-class qualitative design and
research.
- Leading, guiding and being responsible for the qualitative
research specialization in the team and business.
- Overall leadership for the various qualitative research needs
to develop, commercialize, and evaluate to life Innovations projects.
- Actively shaping the future pipeline, size the opportunities,
and develop a clear and robust 5Ws for every Innovation project.
- Creating focus and ownership for shaping business’ future
ambitions.
- Ensuring Granular understanding of consumption and purchase
behaviour by occasion, channel and outlet type – Who is consuming, what,
where, when and why as well as providing Motivation and other drivers of
behaviour by occasion & brand, e.g. equity, brand associations.
- Proactively participating in squads, tribes or set-ups that
explore new growth areas by helping provide facts that build business
cases, implement, and sustain growth areas.
Key Responsibilities
Identify opportunities for
growth
- Embed and drive the understanding of consumer motivation and
identification of opportunities that will unlock growth for the business.
Driving consumer-led
brand/product building
- Champion and drive world class consumer understanding and
insights that will drive growth using a variety of best practice and
processes.
- Putting the consumers at the heart of everything, actively
inspire and influence Research and product teams to ensure they ingrain
consumer feedback/insights in the brand/product strategy and marketing
activities to maximize effectiveness and profitability.
- Push planning, insights as opposed to data management.
- Global & Kenya liaison for Research and customer insights.
- Develop and manage research budget for the department.
Driving learning into
action from measurement and evaluation (M&E)
- Understand the value of M&E to the research agenda and to
the brand/products’ performance and it’s fit into the brand/product
planning process. Identify and address any barriers to the implementation
of M&E, ensure learning and experiences are shared and applied after
each activity to drive growth.
- Champion the search and spin of knowledge, information and
ideas that will make M&E a creative process that appeals to
brand/product teams.
- Drive customer centric culture both with internal and
external customers.
- Continually challenge the processes and procedures for
current supply service levels/ challenging convention.
Qualifications
- Bachelor Degree
- Masters degree preferable
- 8 years Qualitative research experience, preferably at a
Research Agency providing cconsulting / Specialist Support, establishing
Strategic direction For Specialist Area, pursuing Innovation and managing
the Qualitative research portfolio.
How to Apply
