Manager, Research and Planning & Qualitative Analysis, Job in Kenya – Safaricom

Manager- Research and Planning & Qualitative Analysis


  • We are pleased to announce the vacancy for Manager- Research and Planning  & Qualitative Analysis within the Research Planning and Design Department within CEO’s Office.   In keeping in line with our current business needs, we are looking for a person who meets the criteria below.

Brief Description

  • Reporting to the COE HOD – Research, Planning and Design, the role holder will be responsible for;
  •  Leading and providing Qualitative Market Research and customer insights expertise within the Research & Customer Insights team.

  • Being a critical player in terms of input to brand/products ensure brand/product decisions are driven by consumer insights in an effort to maximize effectiveness and profitability.
  • Being a champion of ‘consumer focus’ and ‘customer insights’ within the business.
  • Leading long term opportunity development for innovation projects and their fit with business strategy for portfolio and Safaricom brand development on the back of best-in-class qualitative design and research.
  • Leading, guiding and being responsible for the qualitative research specialization in the team and business.
  • Overall leadership for the various qualitative research needs to develop, commercialize, and evaluate to life Innovations projects.
  • Actively shaping the future pipeline, size the opportunities, and develop a clear and robust 5Ws for every Innovation project.
  • Creating focus and ownership for shaping business’ future ambitions.
  • Ensuring Granular understanding of consumption and purchase behaviour by occasion, channel and outlet type – Who is consuming, what, where, when and why as well as providing Motivation and other drivers of behaviour by occasion & brand, e.g. equity, brand associations.
  • Proactively participating in squads, tribes or set-ups that explore new growth areas by helping provide facts that build business cases, implement, and sustain growth areas.

Key Responsibilities

Identify opportunities for growth

  • Embed and drive the understanding of consumer motivation and identification of opportunities that will unlock growth for the business.

Driving consumer-led brand/product building

  • Champion and drive world class consumer understanding and insights that will drive growth using a variety of best practice and processes.
  • Putting the consumers at the heart of everything, actively inspire and influence Research and product teams to ensure they ingrain consumer feedback/insights in the brand/product strategy and marketing activities to maximize effectiveness and profitability.
  • Push planning, insights as opposed to data management.
  • Global & Kenya liaison for Research and customer insights.
  • Develop and manage research budget for the department.

Driving learning into action from measurement and evaluation (M&E)

  • Understand the value of M&E to the research agenda and to the brand/products’ performance and it’s fit into the brand/product planning process. Identify and address any barriers to the implementation of M&E, ensure learning and experiences are shared and applied after each activity to drive growth.
  • Champion the search and spin of knowledge, information and ideas that will make M&E a creative process that appeals to brand/product teams.
  • Drive customer centric culture both with internal and external customers.
  • Continually challenge the processes and procedures for current supply service levels/ challenging convention.


  • Bachelor Degree
  • Masters degree preferable
  • 8 years Qualitative research experience, preferably at a Research Agency providing cconsulting / Specialist Support, establishing Strategic direction For Specialist Area, pursuing Innovation and managing the Qualitative research portfolio.

How to Apply