Director, Strategic Marketing & Communications
Job Summary
- Reporting to the Vice Chancellor, the job holder is
responsible for leading the development and implementation of integrated
and comprehensive Marketing & Communication strategies for the University
to enable it achieve its enrollment and reputational goals. The position
oversees Institutional Research; Events; Brand Store and University
Publications.
Key Responsibilities
- Lead the development of robust and integrated Marketing &
Communication campaigns, Events management; University Publications and
the University Brand Store focusing on establishing a strong and
recognizable USIU-Africa brand.
- Create and execute plans to raise the University’s public
profile using media relations, marketing and creative services, web and
social media communication, targeted print and electronic communication,
leadership communication and other activities.
- Ensure high visibility of USIU-Africa Brand by actively
engaging both internal (students, faculty, staff, and governing bodies)
and external stakeholders (media, alumni, parents, public and private
sectors, etc.).
- Work across the University to advance university-wide
communication, marketing, branding and enrollment management strategies.
- Oversee the seamless execution of on-campus events in line
with the university’s brand guidelines, policies and image aspirations.
- Oversee the Institutional Research department to ensure
accurate data for decision making including data generation, conducting
surveys, monitoring and evaluation of the University’s Strategic Plan and
annual Scorecard.
- Oversee the University’s participation in reputable regional
and global university rankings.
- Mentor, coach and supervise staff in the Division.
- Develop and monitor the division’s annual plan and budget.
- Provide technical advice and reports to management when
required.
Job Dimensions:
Financial Responsibility
- Develop and Manage the Strategic Marketing &
Communications Division Budget.
Job Specifications:
Academic Qualifications
- Master’s degree in Marketing, Communication, Public Relations
or related field.
- Bachelor’s Degree in Marketing & Communication, Public
Relations or related field.
Professional
Qualifications / Membership to professional bodies/ Publication
- Relevant professional qualification.
- Member of a relevant professional body.
Work Experience Required
- Minimum of twelve (12) years overall experience and out of
which at least six (6) years should be at managerial level.
- Experience in Communication, marketing, journalism or related
field.
- Experience in public relations, marketing or communications
at Senior level.
- Excellent written and oral communication skills.
- Experience developing marketing or communications campaigns.
- Experience working in highly collaborative environments
requiring interpersonal communication competence, initiative, active
listening and emotional intelligence.
- Experience with multicultural marketing and communications.
- Demonstrated understanding of the Value of story telling.
Competencies
- Strong leadership skills.
- Executive disposition and demonstrate high levels of
integrity.
- Broad and detailed knowledge of the Higher learning sector.
- Strategic and innovative with the ability to sell the vision
of the University.
- Business/Financial acumen, business savvy and innovative.
- Ability to develop long term integrated and cross-functional
operational plans.
How to Apply
If you have the requisite
qualifications and experience and desire to work as a team member in a modern,
progressive, international, and multicultural institution where you can make a
difference, please apply indicating in the subject line of the email address
the position you are applying for. Interested applicants must provide a cover
letter and a current CV, certified copies of educational certificates and
transcripts, names and addresses of three referees, current salary and
benefits, telephone and e-mail contacts by 5.00pm,
Wednesday, June 7, 2023 to:
Director Administration,
United States
International University – Africa,
P. O. Box
14634-00800, Nairobi, Kenya
Email: diradmin@usiu.ac.ke
