Digital Marketing Officer
Job Purpose Statement
To build a strong, reputable and
trusted “brand” that positions NCBA Group in KE, UG, TZ and RW as a leading
digital first, innovative brand amongst our target markets through a
combination of inspirational (and emotional) brand messaging and communication
strategies that reinforce the brand values across online channels.
The Digital Marketing Officer will be
responsible for helping the Bank execute its digital communications strategy in
line with the defined growth objectives of the organization.
The role holder is expected to be a
communications all-rounder, with experience in producing a variety of digital
content from social media posts, to thought leadership papers, to product
information documents. With oversight from Digital Marketing Manager, the
role-holder will be responsible in developing the online brand voice for all
aspects of Bank’s social and online presence. In addition to writing, editing,
and proofreading site content, this person will also work closely with the
technical team to maintain site standards with regards to new development.
The role holder will have strong
ability to source and curate content, recognize and negotiate deals with
like-minded brands and maintain good relationships with internal customers and
suppliers.
In addition, the role-holder will
ensure that the bank builds brand awareness through online participation,
moderation of consumer queries, social listening, cultivating leads and
essentially being the overall custodian of executing an aligned content calendar
in support of the corporate brand and BU initiatives driving various products
and services.
Ideal Job Specifications
Academic:
University degree, preferably in
Communications, Journalism, Technical Writing or a related field.
Relevant professional qualification in
Marketing would be an advantage.
Professional:
Proficiency in use of MS Office Suite
and Adobe Creative Suite.
Experienced digital marketing and
communications background with intimate knowledge of consumer insights, both
strongly preferred
Experience in dealing with 3rd party
agencies – digital agency management is key
Proven ability to develop digital
marketing strategies and effectively communicate recommendations to executive
management
Up-to-date with latest trends and
marketing best practices
Strong analytical skills and
problem-solving skills
Excellent oral and written
communication skills
Strong administration and
organizational skills.
Strong attention to detail
Ability to manage conflict well
Possesses strategic thinking skills,
creativity, persuasiveness, results orientation, assertiveness and tenacity to
sell ideas
Possesses high level of personal
drive, initiative & follow-through
Desired Work Experience:
2-3 years relevant experience –
managing content and production and supported by a sound track record.
An excellent planner and organizer
with working proficiency in Project Management skills
How to Apply
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