Marketing Officer / Designer Job in Kenya

Directline

We are looking for a motivated and qualified professional to fill the position of Marketing Officer / Designer.

Overall Purpose of the job: The role will be responsible for creating design and developing marketing strategies to promote Directline Assurance brand equity strength and overall business growth and profitability.

Key Roles and Responsibilities

·  Creative Design

·         Collaborate with the various departments across the company to design various marketing materials including but not limited to;

·         Below the line (BTL) collateral such as calendars, leaflets, posters

·         Financials and annual reports

·         Branch branding – signage and wall branding

·         internal newsletter

·         branded merchandise

·         Social media ads

·  Brand and Standards Custodian

·         Brand and branding compliance across all channels – HQ, branches, tied agents, digital, events, emails, etc

·         Branch branding implementation

·  Communication

·         Writing of staff newsletter features

·         Collation and compilation of newsletter stories from the wider editorial team, proof reading
Photography at events

·  Digital Assets Management


·         Track and update company website for current products, financials and news features. Work with relevant internal stakeholders to ensure the content is accurate

·         Manage social media handles for creative campaigns – working with Creative / Digital Agency

·         Uploading of photos from internal and external events on DAC socials

·         Reposting / sharing of relevant stories from social media pages of key partners on joint initiatives

·  Branded Merchandise management

·         Procurement of merchandise together with Procurement Team

·         Inventory management of merchandise and re-order

·         Brand shop – merchandise production, sales and reconciliation

·  Events and Activations

·         Internal and external event planning and execution

·         Co-ordination of banners, tents and other collateral deployment and set- up across companywide events

·         Driving staff participation in internal events

·  Departmental Administration

·         Record keeping / filing (physical and digital)

·  Any other duties as may be assigned from time to time

Person Specifications

Qualifications

·  Bachelor’s in Degree in Design / Advertising / Communication / Marketing or a relevant filed from a recognized institution

Professional Qualifications

·  Postgraduate Diploma in Marketing

·  Member of the Chartered Institute of Marketing (CIM)

Experience

·  Minimum 3 years’ relevant experience

Skills and Attributes

·  Proficient in Adobe Packages – including; Illustrator, Photoshop, InDesign, Acrobat, etc

·  Holds a creative portfolio which includes BTL collateral, logo design, branding, publications (e-newsletters and annual reports)

·  Excellent communication and interpersonal skills

·  Innovative and creative thinking skills

·  Good presentation skills

·  Self-driven, works with minimal supervision

·  Analytical thinking skills

·  Good negotiation skills

Application Instructions

If you qualify for the above advertised role, kindly send us a detailed CV and Application Letter clearly demonstrating your fit as per the roles & responsibilities and the person specifications (academic/professional qualifications, experience, skills & attributes) listed above.

Applications that do not conform to the Application Instructions will not be considered.

Kindly send your application documents to human.resource@directline.co.ke to reach us on or before 5.00pm Thursday, 9th March 2023.