Directline
We
are looking for a motivated and qualified professional to fill the position of Marketing
Officer / Designer.
Overall
Purpose of the job: The role will be responsible
for creating design and developing marketing strategies to promote Directline
Assurance brand equity strength and overall business growth and profitability.
Key
Roles and Responsibilities
· Creative
Design
·
Collaborate with the various departments across the company to
design various marketing materials including but not limited to;
·
Below the line (BTL) collateral such as calendars, leaflets,
posters
·
Financials and annual reports
·
Branch branding – signage and wall branding
·
internal newsletter
·
branded merchandise
·
Social media ads
· Brand
and Standards Custodian
·
Brand and branding compliance across all channels – HQ,
branches, tied agents, digital, events, emails, etc
·
Branch branding implementation
· Communication
·
Writing of staff newsletter features
·
Collation and compilation of newsletter stories from the wider
editorial team, proof reading
Photography at events
· Digital Assets Management
·
Track and update company website for current products,
financials and news features. Work with relevant internal stakeholders to
ensure the content is accurate
·
Manage social media handles for creative campaigns – working
with Creative / Digital Agency
·
Uploading of photos from internal and external events on DAC
socials
·
Reposting / sharing of relevant stories from social media pages
of key partners on joint initiatives
· Branded
Merchandise management
·
Procurement of merchandise together with Procurement Team
·
Inventory management of merchandise and re-order
·
Brand shop – merchandise production, sales and reconciliation
· Events
and Activations
·
Internal and external event planning and execution
·
Co-ordination of banners, tents and other collateral deployment
and set- up across companywide events
·
Driving staff participation in internal events
· Departmental
Administration
·
Record keeping / filing (physical and digital)
· Any
other duties as may be assigned from time to time
Person
Specifications
Qualifications
· Bachelor’s
in Degree in Design / Advertising / Communication / Marketing or a relevant
filed from a recognized institution
Professional
Qualifications
· Postgraduate
Diploma in Marketing
· Member
of the Chartered Institute of Marketing (CIM)
Experience
· Minimum
3 years’ relevant experience
Skills
and Attributes
· Proficient
in Adobe Packages – including; Illustrator, Photoshop, InDesign, Acrobat, etc
· Holds a
creative portfolio which includes BTL collateral, logo design, branding,
publications (e-newsletters and annual reports)
· Excellent
communication and interpersonal skills
· Innovative
and creative thinking skills
· Good
presentation skills
· Self-driven,
works with minimal supervision
· Analytical
thinking skills
· Good
negotiation skills
Application
Instructions
If
you qualify for the above advertised role, kindly send us a detailed CV and
Application Letter clearly demonstrating your fit as per the roles & responsibilities
and the person specifications (academic/professional qualifications,
experience, skills & attributes) listed above.
Applications
that do not conform to the Application Instructions will not be considered.
Kindly
send your application documents to human.resource@directline.co.ke to reach us
on or before 5.00pm Thursday, 9th March 2023.
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