Marketing Manager
Job
Purpose:The job holder is responsible
for the conceptualization and implementation of effective and strategic
marketing campaigns with positive returns to the business.
- He/she
will also be required to monitor closely the day-to-day marketing
activities ensuring that regular tracking is managed, and report to the
Head of Marketing as well as coordinate and collaborate with stakeholders
on the deployment of campaigns assigned.
Key Responsibilities:
- Collaborate
with the lead to understand product offerings and target customers and
align on marketing strategies and campaigns.
- Manage
and coordinate all marketing, advertising, and experiential activities in
liaison with the Head of Marketing.
- Liaise
with the advertising company/ Agency on the development of product
communication materials and advertising campaigns.
- Responsible
for the review of content on the company’s website and in liaison with the
Digital team to coordinate content development and ensure continuous
updating of the website.
- Support
the development and innovation of products.
- Develop
promotion materials to assist Businesses in marketing activities.
- Manage
the utilization and measurement of the Segment’s marketing budgets.
- Manage
the execution and implementation of the marketing plans and projects.
- Monitor,
review and report on all marketing activity and results.
- Demand
generation: Carry out activities and programs that drive demand for the
segment’s products.
- Enforce
product positioning and messaging that differentiates the segment’s
products in the market.
- Sales
enablement: Communicate the value proposition of the products to the sales
team and coordinate the development of sales tools that support the
selling process of products.
- Product
launches: Plan the launch of new products, and releases and manage the
overall implementation and sustenance of the launch plan.
- Market
intelligence: Co-ordinate research on products, channels and customer
satisfaction on behalf of the Segment.
- Delegated
authority: as per the approved delegated authority matrix.
Key Performance Measures:
- Implementation
of new customer segments in all communication initiatives.
- ROI
tracking for revenue booked under new production campaigns.
- Count
of new customers on boarded.
- Conceptualization
and execution of Above the Line marketing activities that boost brand
visibility and awareness.
- Implementation
of an ‘Always On’ Digital Marketing Strategy.
- Execution
of experiential marketing initiatives to support sales efforts and boost
brand visibility for the Britam Brand.
Qualifications
- Bachelor’s
degree in Business or social sciences.
- MBA
in Marketing, PR will be an added advantage.
- Professional
marketing qualification e.g. CIM or equivalent.
- Member
of the Chartered Institute of Marketing.
- 7-
10 years working experience in a similar position with at least 3- 4 years’
experience in management.
Technical/ Functional
competencies:
- Knowledge
of insurance regulatory requirements.
- Knowledge
of insurance products.
- Sales
and marketing management skills.
Leadership category
responsibility framework (Core Competencies):
Change
Leaders in Britam need to:
- Operationally
lead a team to service customers from a sustainable and growing customer
base whilst increasing profit.
- Ensure
the company’s objectives are met by being a vision carrier and by
implementing strategy and operational outputs.
- Effectively
run the business and manage staff in order to enable functional leaders to
focus on developing strategy.
- Effectively
identify and define key performance areas, deadlines and goals for their
team in order to optimize operational effectiveness.
- Ensure
the department has the most appropriate people capability through
effective inspirational leadership, people development, effective
selection and optimized succession planning.
- Create
a high-performance, proactive culture and motivated team.
- Monitor
operational implementation, budgets, plans, goals and outputs in order to
ensure alignment with the departmental strategy.
- Ensure
that department priorities are adhered to and effectively communicated.
- Effectively
disseminate knowledge within the correct context, towards subordinates as
well as management.
- Appropriately
model the company values while setting the pace and energy for delivering.
- Benchmark
operational activities internally as well as externally in order to be a
leader in the industry.
- Effectively
manage and communicate change within the department in order to increase
staff and process effectiveness.
- Provide
access to accurate and consistent information and services across all
channels.
- Adequately
manage operational risk.
How to Apply
