Marketing Lead
Your
Purpose:
As
a country marketing lead will play a crucial role in driving brand awareness,
engagement, and sales through effective management of below-the-line marketing
activities, digital platforms, and content strategy. The purpose of this role
is to ensure the timely delivery of marketing materials, optimal distribution
of items, effective collaboration with partners, low-cost market activations,
and execution of social media marketing strategies to achieve the company’s
overall marketing objectives.
BTL Marketing Management
- Manage all requests from markets
and ensure timely delivery.
- Ensure a consistent supply of
marketing materials such as flyers, caps, T-shirts, e-flyers, posters,
parasols, raincoats, bags, etc.
- Manage and track the budget for
below-the-line (BTL) marketing spending and ensure alignment with plans.
- Allocate and track items to
ensure optimal distribution using the grading system to direct to the
right DSRs (Sales agents) and sales team members.
- Optimize the return on investment
(ROI) of BTL marketing activities.
- Internal company request, types
include e-announcers for HR and Employee Experience internal campaigns
such as Staff Referral Programs, E-flyers for all-hands announcements,
Staff compliance and policies educational posters, etc.
Partnership Marketing Management
- Attend meetings with mobile
network operators (MNOs) and original equipment manufacturers (OEMs) to
build relationships and foster consistent engagement.
- Set quarterly targets to unlock
value from partners with minimum or no spending by M-KOPA through ATL, BTL,
Digital, and CVM support implementation, and Activations.
- Align content calendar with
partners for better collaboration and engagement.
Activations
- Support cost-effective market
activations and assist with arrangements while measuring success.
- Focus activations as prospecting
events to drive more sales through leads for DSRs.
- Leverage partnerships with
MNOs/OEMs and attach sales team support to prospect events while tracking
outcomes to share with the business and partners.
Digital
- Develop and execute social media
marketing strategies across Facebook and Instagram platforms. Use
freelance designers and copywriters within budgets to plan and execute content
calendar.
- Create engaging social media
content (text, image, video) and post it on the company’s social media
pages. Ensure this is in relation to seasonality and the sales team’s
objectives. (Price change, shop openings, holidays, country events)
- Ensure the latest prices, flyers,
and information is always updated on all the digital platforms.
- Manage social media communities,
engage with followers, and respond to customer inquiries and complaints. –
reporting of this via the work CC (Customer Care Team) is doing.
Currently, the CC team responds to all social media customer comments,
queries, and leads. As the marketing lead, we need to ensure this is at a
high standard and support CC by providing training briefs, guidance, and a
QA of our social media and how our customers are being managed.
- Monitor, analyze, and report on
social media performance, including engagement, reach, and conversion
rates, and make data-driven decisions to improve social media marketing.
- Plan and execute paid social
media campaigns on Facebook and Instagram, including setting campaign
objectives, targeting, and budget.
- Monitor and respond to Google
reviews and other online reviews of the company, including managing and
resolving negative reviews.
- Conduct social media listening and
monitor online conversations related to the company and its competitors.
- Collaborate with other marketing
team members to integrate social media marketing with other marketing
channels and campaigns.
- Stay up to date with social media
trends, algorithm changes, and best practices, and implement new
strategies to improve social media marketing performance.
- Lead local content at the market
level and drive brand strategy as part of digital management.
Content calendar
- Define the purpose and goals of
the content calendar, such as increasing brand awareness or driving sales.
- Identify the target audience and
create content that resonates with them.
- Conduct research on industry
trends and competitor activities to stay up-to-date and differentiate from
the competition.
- Determine the frequency and
timing of content publishing, based on audience behavior and engagement
metrics.
- Develop a content theme or topic
for each period and align it with the company’s overall marketing
strategy.
- Assign responsibilities and roles
for content creation and publishing among team members. (freelancers)
- Utilize a range of content types,
such as blog posts, social media updates, videos, and infographics, to
diversify and maximize impact. (Stay within the budget)
- Incorporate relevant keywords and
optimize content for search engines.
- Analyze and measure the effectiveness
of content using analytics tools and adjust the calendar accordingly to
improve engagement and achieve goals.
- Have a calendar minimum of a
month in advance and keep consistently updated.
Website
- Regularly update the website with
fresh content
- Test website functionality and
usability
- Collaborate with website
developers or designers to make updates and improvements.
- Prepare market-specific website
reporting and analytics.
Reporting and newsletters
- BTL Marketing Management: Monthly
- Partnership Marketing Management:
Monthly
- Activations: Monthly
- Digital: Monthly
- Website: Monthly
- Newsletter: An internal company
newsletter is a communication tool used to keep all employees informed
about the activities of the marketing department. It includes updates on
recent campaigns, events, and promotions. The purpose is to create
transparency and build engagement between the marketing department and
other departments.
What We’re Looking For:
- Experience managing
below-the-line marketing activities, partnerships, activations, and social
media platforms.
- Strong understanding of social
media trends and best practices, website optimization, content creation,
and analytics tools
- Excellent communication, project
management, and analytical skills
- Ability to work collaboratively
with different teams to achieve common goals.
- You are a detail, results-focused
individual with excellent decision-making, strategic thinking, and
creative problem-solving skills.
- You are an exceptional
communicator – both verbally and written – and able to deliver information
in a clear, concise, and engaging manner to all stakeholders.
- You love inspiring individuals to
get the best out of them and have excellent organizational skills.
- You are highly motivated and have
a strong sense of ownership, and are able to handle multiple projects and
meet tight deadlines which demonstrate composure.
- You thrive in fast-moving
environments with frequent change and a sense of urgency to get the job
done and enjoy collaborating across multiple teams and functional areas.
- Bachelor’s degree or equivalent;
or 2 to 3 years related experience or training; or equivalent combination
of education and experience
