External Relations & Communications Manager
MAIN JOB PURPOSE:
Overview:
The role holder will be
responsible for overseeing external Relations and Communications strategies and
implementation including managing all external communication stakeholders,
developing, and managing content in all media and company channels and
distributing all external messaging about the Company Corporate brand. He/she
will be responsible for developing and implementing a framework of partnerships
that aligns the shared objectives of corporate activities, the Unilever sustainability,
growth, and reputational issues.
Key Responsibilities
- Lead
to develop effective external communication procedures and policies for
various situations or crises
- Develop
content strategies, manage content planning, and execution of corporate
content externally including Public Relations and speaking, and any
external messaging about company
- Ensure
communications consistency among different stakeholders and across channels
- Managing
external communication channels and press relations to secure and grow
media online and offline coverage
- Design
and implement effective digital communication strategies across available
channels to uplift the corporate brand and drive thought leadership.
- Perform
communications research and monitor the progress of various communications
strategies
- Develop
materials to educate employees on external communication practices and
collaboration with Internal Communication Lead & Legal/Marketing Teams
to ensure relevant external stories are cascaded.
- Achieve
consistent positive media coverage for Unilever Corporate Brand in Kenya
and Uganda
- Proactively
Identify, develop, and pitch content from the business, functions to
communicate externally to augment impactful storytelling.
- Identify
and implement opportunities for external stakeholder engagements and
ensure consistent representation in all external forums strategically
beneficial to both Kenya and Uganda commercial agenda.
- Consistently
amplify externally Unilever’s Sustainability and Society impact agenda
through community investment initiatives
- Anticipate,
identify, and support mitigation of issues that may impact the company –
internally and externally
- Lead
on the professional crisis Management as Co-lead Member of External Crisis
Management Team
- Support
the Functional Leader to oversee and allocate the annual External
communications budget and ensure its use is fully maximized
- Any
other related responsibility or project lead roles that will be assigned
to the role holder from time by the management.
- Key interfaces:
- Internal
– Business leader across all functions/countries, supporting expertise
teams across all functions / countries
- External
– 3rd party comms agencies, Suppliers for External events, Industry peer
expertise for benchmarks etc.
Qualifications
- Bachelor’s
degree in mass communication, Media Studies, PR or Journalism, Business,
Marketing, Arts and Social Sciences
- At
least 5+ years relevant experience in Corporate Communications &
External Affairs in a reputable organization.
- Experience
or knowledge of Third-party Media Agency management – brief concisely to
get the best out of Agencies
- Proactive
Social Media Channel Management – Familiarity with website, search, email,
thought leadership and social media best practices.
- Purposeful
Brand Management & Corporate Sustainability
- Ability
to articulate Company’s position and strategy around priority issues both
internally and externally in a compelling way.
- Exceptional
communication abilities, including writing, High editorial skills,
speaking and active listening and influencing
- Ability
to effectively engage with team members of all levels and across
departments
- Demonstrated
ability to use data insights to shape strategy, creative briefs, and
content
- Highly
proficient in graphic design tools i.e., Canva
- Great
project management skills, including time management, goal setting,
multitasking and prioritization
CLICK HERE TO APPLY
Unilever is an
organisation committed to equity, inclusion and diversity to drive our business
results and create a better future, every day, for our diverse employees,
global consumers, partners, and communities. We believe a diverse workforce
allows us to match our growth ambitions and drive inclusion across the
business. At Unilever we are interested in every individual bringing their
‘Whole Self’ to work and this includes you! Thus if you require any support or
access requirements, we encourage you to advise us at the time of your
application so that we can support you through your recruitment journey.
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