Job Title: Digital Marketing Officer
Industry: Retail
Location: Nairobi
Gross
Salary: KShs 35k – 40k
Our
client is a leading gift shop in Nairobi Kenya, specializing in selling and
customizing different merchandise to suit customers’ preferences.
They
seek to hire a Digital Marketing Officer who will be responsible for developing
and implementing marketing strategies including digital and social media
strategies.
Key
Responsibilities:
· Developing,
managing, and designing layouts of communications for use on Epic Gifts and
Designs’ website and other social media platforms.
· Responsible
for ensuring up-to-date content on all online platforms including but not
limited to the website, Instagram, Tik Tok, Facebook, Twitter, LinkedIn,
YouTube, etc.
· Creating captivating digital content, managing website, setting up digital advertising campaigns as well as building social media presence, and ensuring audience engagement.
· Work
closely with videographers to ensure video and photography content is
developed, used, and effectively optimized.
· Evaluate
the use of content and digital channels using data to drive and support
decision-making regularly to encourage innovation and feedback utilization.
· Monitor
online discussions and responds promptly where appropriate.
· Develop
and Drive Key online marketing agendas for Epic Gifts and Designs.
· Design
and execute digital media brand awareness campaigns aligned with business
goals;
· Day up-to-date
with digital media developments (automating tools, Keyword Research, and
Trafficking marketing.
· Using
Google Analytics and other tools to monitor and report on all digital marketing
efforts.
Skills
and Qualifications
· Bachelor’s
degree or diploma in IT, Graphics, Communication, Journalism, Marketing, Public
Relations, or any related field.
· Proficiency
in graphics, web advertising, social media, and web development is a must.
· Creative,
deep understanding of digital marketing.
· Strong
management skills, and excellent oral and written communication skills.
· Proficient
with Adobe Photoshop, Illustrator or CorelDraw, InDesign, FrameMaker,
Dreamweaver, HTML, HTML 5, and CSS.
· Experience
delivering digital campaigns for mainstream products and services; • Social
Media Marketing.
· Online
Paid Advertising, Email Marketing and drip email campaigns.
· Blogging
and Content Development.
· Prior
experience in content marketing, content growth and SEO.
· Proficiency
with website analytics tools (Google Analytics).
· Knowledge
in the area of Digital Advertising, buying and planning media.
· Knowledge
of Retargeting/Remarketing, Display, and Rich Media/Video Advertising.
How to
Apply
If
you are up to the challenge and possess the necessary qualification and
experience; please send your CV only quoting the job title on the email subject
(Digital Marketing Officer – Retail) to vacancies@corporatestaffing.co.ke
before 12th March 2023.
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