Digital Marketing Officer Job in Kenya

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Digital Marketing Officer Job in Kenya

Job Title: Digital Marketing Officer

Industry: Retail

Location: Nairobi

Gross Salary: KShs 35k – 40k

Our client is a leading gift shop in Nairobi Kenya, specializing in selling and customizing different merchandise to suit customers’ preferences.

They seek to hire a Digital Marketing Officer who will be responsible for developing and implementing marketing strategies including digital and social media strategies.

Key Responsibilities:

·  Developing, managing, and designing layouts of communications for use on Epic Gifts and Designs’ website and other social media platforms.

·  Responsible for ensuring up-to-date content on all online platforms including but not limited to the website, Instagram, Tik Tok, Facebook, Twitter, LinkedIn, YouTube, etc.

·  Creating captivating digital content, managing website, setting up digital advertising campaigns as well as building social media presence, and ensuring audience engagement.

·  Work closely with videographers to ensure video and photography content is developed, used, and effectively optimized.

·  Evaluate the use of content and digital channels using data to drive and support decision-making regularly to encourage innovation and feedback utilization.

·  Monitor online discussions and responds promptly where appropriate.

·  Develop and Drive Key online marketing agendas for Epic Gifts and Designs.

·  Design and execute digital media brand awareness campaigns aligned with business goals;

·  Day up-to-date with digital media developments (automating tools, Keyword Research, and Trafficking marketing.

·  Using Google Analytics and other tools to monitor and report on all digital marketing efforts.

Skills and Qualifications

·  Bachelor’s degree or diploma in IT, Graphics, Communication, Journalism, Marketing, Public Relations, or any related field.

·  Proficiency in graphics, web advertising, social media, and web development is a must.

·  Creative, deep understanding of digital marketing.

·  Strong management skills, and excellent oral and written communication skills.

·  Proficient with Adobe Photoshop, Illustrator or CorelDraw, InDesign, FrameMaker, Dreamweaver, HTML, HTML 5, and CSS.

·  Experience delivering digital campaigns for mainstream products and services; • Social Media Marketing.

·  Online Paid Advertising, Email Marketing and drip email campaigns.

·  Blogging and Content Development.

·  Prior experience in content marketing, content growth and SEO.

·  Proficiency with website analytics tools (Google Analytics).

·  Knowledge in the area of Digital Advertising, buying and planning media.

·  Knowledge of Retargeting/Remarketing, Display, and Rich Media/Video Advertising.

How to Apply

If you are up to the challenge and possess the necessary qualification and experience; please send your CV only quoting the job title on the email subject (Digital Marketing Officer – Retail) to before 12th March 2023.

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