Digital Content Officer
Rationale/Objective for
position
As a part of the MSF Eastern Africa
Communications and Fundraising department, the Digital Content Officer ensures
the regular ideation, creation, curation, production and dissemination of
creative digital content on the organization’s social media channels to
increase engagement with our audiences across East Africa and at times further
afield. The main aim of this work is to increase our awareness and engagement
with audiences in East Africa and, at times, beyond.
The Digital Content Officer reports directly to
the Digital Manager & works closely with the Digital Marketing Officer in
the setup and implementation of digital content and campaigns. The successful
candidate also provides strategic and technical inputs to the office’s wider
digital and communications strategy and also acts as back up for the Digital
Marketing Officer. This includes helping to manage the office´s institutional
digital channels (web & social media), selecting and updating content and
building interaction and reach with online communities in order to raise
visibility and awareness of MSF with national, regional and international
audiences.
The Digital Content Officer will also
collaborate closely with the rest of the Communications and Fundraising
department on various tasks including contributing to digital storytelling
projects and user activation through online campaigning. They will also provide
data monitoring to track performance and improve future efforts.
Tasks & Responsibilities
Ideation, design, production, adaptation and dissemination
of digital content for MSF Eastern Africa’s social media channels:
- Ensures the ideation, design and
production of digital content for effective storytelling on the
organization’s channels, primarily those in Eastern Africa.
- Ensures the regular dissemination
of creative content on social media channels for instance reels,
carousels, quizzes, TikTok.
- Actively collaborates with the
other members of the Communications and Fundraising department to
contribute to the digital editorial plan and ensure its 100%
implementation.
- Monitor trending topics to take
advantage of opportunities for positioning MSF’s issues.
- Be updated on trends and
developments in social media (channels, formats and targets) and propose
new ways of storytelling and new audiences for MSF Eastern Africa.
- Contributes to building MSF
online campaigns with different objectives including fundraising and to
encourage participation.
Adaptation, publication and dissemination of online content:
- Contributes to producing or
adapting specific online content aimed at Kenyan and East African
audiences in line with MSF editorial, style and communication guidelines,
and following established validation procedures.
- In collaboration with the Digital
Marketing Officer – develops, manages and implements online campaigns to
promote visibility, awareness, acquisition or recruitment.
- Supports the Digital Marketing
Officer to select, edit, publish and share content in MSF EA website and
social media channels in a timely manner, reflecting MSF’s international,
regional and local communication priorities as well as engagement
opportunities.
- Helps to moderate online
conversations in EA’s social media channels and responds to inquiries and
requests of the online audience following MSF’s guidelines and protocols.
- Responsible for the development
of campaign specific digital media materials, including design and
production of videos, infographics etc.
Devise and implement strategies to activate online community
engagement
- In collaboration with the other
members of the digital unit, leads on the production of engaging digital
content that resonates with regional audiences. (For instance, reels,
memes, Tiktok, carousels, quizzes).
- Helps identify and establish
relationships with relevant social media influencers and content creators,
in line with MSF’s principles and the organization’s influencer strategy.
- Supports community management
across MSF EA channels e.g. responding to queries, replying to
comments.
Contribute to digital storytelling and campaigning projects:
- Contributes to digital
storytelling projects, including in identifying innovative new formats
that resonate with regional audiences developing campaign creative content
and alerting on potential campaigns.
Monitoring and analytics:
- The Digital Content Officer
contributes to regular tracking, analysis and reporting on online metrics,
providing insights and acting on the information in order to improve
performance, impact and reach.
- Systematically monitors platforms
to support reputation management.
Others:
- External liaison with providers
and platforms, in collaboration with the digital unit.
- Contribute to reporting on
campaigns and regular work.
- Helps to resolve issues with the
digital channels, site and adverts, together with the digital officer and
IT department.
- From time to time, provides
occasional direct support to MSF’s field operations, advising on the
strategic use of social media for operational or communications efforts.
- Liaises with colleagues across
the MSF movement, including in regional hubs across Africa.
- Works as a full member of the
communications team and contributes to the department´s wider strategy,
doing additional tasks as needed.
- Upholds MSF principles and
ethical guidelines at all times.
Qualifications
- Graduate in communications,
marketing, new media, public relations or related field. .
- Mandatory: Working experience in
social media management (Facebook, Twitter, Linkedin, YouTube, TikTok,
Instagram) and digital content production (posts, tweets, memes, Reels,
carousels, quizzes, photos and videos).
- Solid professional experience in
digital media communications (both at a strategical and practical level),
social media management and online community engagement.
- Experience in production, edition
and coordination of web-based content, preferably on a Drupal platform,
with a strong body of work examples to share.
- Excellent creative, writing and
visual communication skills.
- Good knowledge of image
management tools and graphics tools (Canva, Adobe Suite).
- Good experience in managing paid
social media campaigns.
- Knowledge of web and social media
metrics and analytics tools, including Google Analytics
We Offer
- A full-time
employment through MSF East Africa Section Office in Nairobi.
- An annual salary of KES
2,358,905 KES at Level 3A based on a full-time appointment.
- Social benefit
package; allowances ranging between KES 30,000-36,000/month based on
individual & administrative status.
- Other benefits include: 25 days
of annual leave, Employer Pension contribution and medical insurance cover
(staff and family) based on MSF EA terms/conditions.
Application process
- Applicants must upload
a letter of motivation + Curriculum Vitae (in
English) in PDF format as one combined document.
- The closing date for
applications is on 27th April 2023
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