Digital Marketing Officer
Job Description.
We are looking for a
Digital Marketing officer who will be responsible for developing, implementing
and monitoring our digital marketing strategy with the aim of increasing brand
awareness and building thought leadership.
Duties &
Responsibilities
- Development
and implementation of the Digital marketing strategy to include Search
Engine Optimization (SEO), Social Media Marketing (SMM), Content
marketing, Paid Search (PPC), Display advertising, Email marketing, Online
Public Relations, and Website optimization.
- Ensure
that the brand message is consistent across all digital marketing channels.
- Measure
and report the performance of all digital marketing campaigns, and assess
against agreed goals (ROI and KPIs);
- Developing
and maintaining a marketing database.
- Identify
trends and insights, and optimize spend and performance based on the
insights;
- Collaborate
with internal teams to create content for social media, blog, website,
online newsletter, and videos with the aim of building thought leadership
for the brand.
- Design
Website banners, Social media Ads, and Social media graphics and assist
with web visuals.
- Assist
with paid media, including liaising with digital advertising agencies.
- Keep
up to date with current digital trends and emerging technologies.
- Any
other duties that may be assigned from time to time.
Requirements
- Diploma
or Degree in Marketing, Communication, or any other related field.
- Proven
Three (3) years of working experience in digital marketing.
- Demonstrable
experience in the development & implementation of digital marketing
strategy which should include SEO, SMM, Content Marketing, Paid Search,
Display advertising, Email marketing, Online Public Relations, and Website
optimization.
- Familiarity
with web design
- Graphic
design skills will be an added advantage
- Great
interpersonal and communication skills.
How to Apply
