Company: Rattan Direct & Lifestyle Furniture
Job
Title: Digital
Marketing Manager
Industry: E-Commerce
Online Retail Business
Location: Nairobi
Salary: Competitive
Rattan
Direct is looking for a Digital Marketing Manager to develop, implement, track
and optimise our digital marketing campaigns across all digital channels.
The
ideal candidate will have a strong grasp of current marketing tools and
strategies and be able to lead integrated digital marketing campaigns from
concept to execution.
You
will report to the brand and content manager and work closely with the
marketing team and external vendors to launch campaigns on time and on budget.
Responsibilities
· Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
· Design,
build and maintain our social media presence
· Measure
and report performance of all digital marketing campaigns, and assess against
goals (ROI and KPIs)
· Identify
trends and insights, and optimize spend and performance based on the insights
· Brainstorm
new and creative growth strategies
· Plan,
execute, and measure experiments and conversion tests
· Collaborate
with internal teams to create landing pages and optimize user experience
· Utilise
strong analytical ability to evaluate end-to-end customer experience across
multiple channels and customer touch points
· Instrument
conversion points and optimize user funnels
· Collaborate
with agencies and other vendor partners
· Evaluate
emerging technologies. Provide thought leadership and perspective for adoption
where appropriate
Requirements
· BS/MS
degree in marketing or a related field
· Proven
working experience in digital marketing
· Demonstrable
experience leading and managing SEO/SEM, marketing database, email, social
media and/or display advertising campaigns
· Highly
creative with experience in identifying target audiences and devising digital
campaigns that engage, inform and motivate
· Experience
in optimizing landing pages and user funnels
· Experience
with A/B and multivariate experiments
· Solid
knowledge of website analytics tools (e.g., Google Analytics, Net Insight,
Omniture, WebTrends)
· Working
knowledge of ad serving tools (e.g., DART, Atlas)
· Experience
in setting up and optimizing Google AdWords campaigns
· Working
knowledge of HTML, CSS, and JavaScript development and constraints
· Strong
analytical skills and data-driven thinking
· Up to
date with the latest trends and best practices in online marketing and
measurement
How to
Apply
If
you meet the above criteria kindly apply through THIS LINK.