Job Title: Digital Marketer
Industry: Textile
& Clothing
Location: Nairobi
Gross
Salary: 70k
Our
client a textile and clothing industry seeks to hire a digital marketer who
will be responsible for increasing the online presence of the business and
contributing to revenue growth, managing the company’s digital platforms, developing
creative marketing campaigns to improve revenues, managing all social media
channels and campaigns to sustain an engaging audience experience, increasing
audience satisfaction and spearhead the company’s e-commerce strategy.
Additionally
he/she will be establishing contact with online customers, following up on
potential new leads and undertaking market intelligence.
Key
Responsibilities:
· Execute
eCommerce and social media strategies to meet revenue and growth targets.
· Handle Project management (video shoots, photo shoots, and organizing marketing events)
· Play
key role in the strengthening and implementation of the company’s strategy in
order to provide customers with a seamless shopping experience across channels
· Website
data management and analysis.
· Strategy
implementation and monitoring through data analysis and SOI
· Continually
drive improvements in the user experience and customer journey across all
online touch points, in order to drive conversion rate optimization and revenue
· Ensuring
that payment options and promotional tabs are configured correctly.
· Monitoring
website traffic and customer reviews to gauge responses to site updates.
· Analysing
sales-related data to predict future sales
· Collaborate
with the team on improving marketing materials based on insights from the
field.
· Always
understand the current market trends including competitors and communicate such
information to the management team.
· Provide
excellent customer service and management to all customers
Key
Qualifications
· Bachelor’s
Degree in BBIT, Advertising, Marketing or any other Business related field
· 3- 5
years of experience in Digital Marketing
· Excellent
data analytics and excel proficiency is a plus
· Demonstrable
understanding of the strategic role of marketing and communication to impact on
business results
· Excellent
writing and editing skills
· Must
have the ability to develop and successfully execute and track marketing
campaigns
· Excellent
planning, and organizational skills with high integrity
How to
Apply
If
you are up to the challenge and possess the necessary qualification and
experience; please send your CV only quoting the job title on the email subject
(Digital Marketer) to vacancies@corporatestaffing.co.ke before 17th January
2023