JOB TITLE: DIGITAL MARKETER
JOB LOCATION: PREMIER
HOSPITAL
REPORTS TO: MARKETING
MANAGER
JOB PURPOSE
To ensure continuous
favorable business growth for the hospital as well as favorable customer
retention through innovative, strategic, cost-effective and high impact
activities and engagements on all the digital platforms the hospital is engaged
in.
Duties &
Responsibilities
- Ensuring
continuous growth of the hospitals digital brand through increase of
followers and overall outreach in line with hospital’s Marketing Plan.
- Addressing
all online inquires and managing business leads that originate from such avenues
with the aim of increasing hospital business.
- Ensuring
timely completion of creative artworks and designs required for various
campaigns, promotions.
- Responsible
for addressing videography and photography needs of the hospital.
- Advising
and formulating strategic and innovative digital advertising and Marketing
campaigns for the hospital.
- To
ensure that the company website is easily found by the target audience
- To
optimize website structure and content to drive relevant traffic to the
website.
- He/She
will be responsible for website content and for creating and implementing
content strategy in order to ensure online objectives are achieved
- Execute
eCommerce and social media strategies to meet revenue and growth targets.
- He/She
will be responsible for managing online presence and company brand by
using social network tools such as Facebook, Twitter, Instagram and
LinkedIn.
- The
digital Marketer will be responsible for converting an online visit
into online sales
- Play
a key role in the strengthening and implementation of the company’s
strategy
- Website
data management and analysis.
- Strategy
implementation and monitoring through data analysis and SOI
- Continually
drive improvements in the user experience and customer journey across all
online touchpoints, in order to drive conversion rate optimization and
revenue
- Ensuring
that payment options and promotional tabs are configured correctly.
- Monitoring
website traffic and customer reviews to gauge responses to site updates.
- Analyzing
sales-related data to predict future sales
- Collaborate
with the team on improving marketing materials based on insights from
the field.
- Always
understand the current market trends including competitors and
communicate such information to the management team.
- Provide
excellent customer service and management to all customers
- Other
strategies include video Marketing. Influencer marketing, Programmatic
advertising, Affiliate marketing, and pay–per–click advertising
- Ensuring
existing accounts are active and trading favorable volumes with the
hospital in line with facility targets, through constant engagements,
follow-ups, updates, courtesy engagements and health talks.
- Addressing
customer complaints (both corporate and non-corporate), knowing the nature
of the complaint and forwarding it to the relevant parties for resolution
and finalizing with a follow-up with the client.
- Ensure
Outpatient process flow is smooth and at a favorable speed for majority of
the clients.
- Addressing
queues and responsible for dissolving the queues using proactive
initiatives.
- Addressing
patient or family complaints and coming up with solutions for the problems.
- Coordinating
with other OPD HODs to ensure the operations in the unit are customer
friendly.
- Management
of feedback.
Qualifications
- Bachelor’s
Degree in BBIT, Marketing & Communication, or any other Business
related field
- At
least 2 years of experience in Digital Marketing
- Excellent
data analytics and excel proficiency is a plus
Competences
- Demonstrable
understanding of the strategic role of marketing and communication to
impact on business results
- Excellent
writing and editing skills
- Problem-solving
and analytical skills to interpret sales performance and market trend
information.
- Must
have the ability to develop and successfully execute and track marketing
campaigns
- Excellent
planning, and organizational skills with high integrity
- Good
interpersonal skills.
- Able
to work responsibly under pressure and unsupervised
- Quick
decision-making capabilities.
- Good
understanding of the importance of customer experience.
- Experience
in developing marketing and sales strategies.
- Communication
skills
- Negotiating
skills
How to Apply
If your background,
experience and competence match the above specifications, please send us your
application (cover letter & CV/Resume) quoting the job title on the email
subject (Digital Marketer),
your current and expected remuneration, testimonials and full contact details
of 3 referees, to careers@premierhospital.org. The application should be received
not later than 5.00pm on 13th January
2023. We shall ONLY accept ONLINE applications.
Interviews will be conducted on a rolling basis. Due to the high number of
applications, only shortlisted candidates will be contacted
