Digital Marketer Job in Kenya

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Digital Marketer Job in Kenya

JOB TITLE: DIGITAL MARKETER


JOB LOCATION: PREMIER HOSPITAL

REPORTS TO: MARKETING MANAGER

JOB PURPOSE

To ensure continuous favorable business growth for the hospital as well as favorable customer retention through innovative, strategic, cost-effective and high impact activities and engagements on all the digital platforms the hospital is engaged in.

Duties & Responsibilities

  • Ensuring continuous growth of the hospitals digital brand through increase of followers and overall outreach in line with hospital’s Marketing Plan.
  • Addressing all online inquires and managing business leads that originate from such avenues with the aim of increasing hospital business.
  • Ensuring timely completion of creative artworks and designs required for various campaigns, promotions.

  • Responsible for addressing videography and photography needs of the hospital.
  • Advising and formulating strategic and innovative digital advertising and Marketing campaigns for the hospital.
  • To ensure that the company website is easily found by the target audience
  • To optimize website structure and content to drive relevant traffic to the website.
  • He/She will be responsible for website content and for creating and implementing content strategy in order to ensure online objectives are achieved
  • Execute eCommerce and social media strategies to meet revenue and growth targets.
  • He/She will be responsible for managing online presence and company brand by using social network tools such as Facebook, Twitter, Instagram and LinkedIn.
  • The digital Marketer  will be responsible for converting an online visit into online sales
  • Play a key role in the strengthening and implementation of the company’s strategy
  • Website data management and analysis.
  • Strategy implementation and monitoring through data analysis and SOI
  • Continually drive improvements in the user experience and customer journey across all online touchpoints, in order to drive conversion rate optimization and revenue
  • Ensuring that payment options and promotional tabs are configured correctly.
  • Monitoring website traffic and customer reviews to gauge responses to site updates.
  • Analyzing sales-related data to predict future sales
  • Collaborate with the team on improving marketing materials based on insights from the field.
  • Always understand the current market trends including competitors and communicate such information to the management team.
  • Provide excellent customer service and management to all customers
  • Other strategies include video Marketing. Influencer marketing, Programmatic advertising, Affiliate marketing, and pay–per–click advertising
  • Ensuring existing accounts are active and trading favorable volumes with the hospital in line with facility targets, through constant engagements, follow-ups, updates, courtesy engagements and health talks.
  • Addressing customer complaints (both corporate and non-corporate), knowing the nature of the complaint and forwarding it to the relevant parties for resolution and finalizing with a follow-up with the client.
  • Ensure Outpatient process flow is smooth and at a favorable speed for majority of the clients.
  • Addressing queues and responsible for dissolving the queues using proactive initiatives.
  • Addressing patient or family complaints and coming up with solutions for the problems.
  • Coordinating with other OPD HODs to ensure the operations in the unit are customer friendly.
  • Management of feedback.

Qualifications

  • Bachelor’s Degree in BBIT, Marketing & Communication, or any other Business related field
  • At least 2 years of experience in Digital Marketing
  • Excellent data analytics and excel proficiency is a plus

Competences

  • Demonstrable understanding of the strategic role of marketing and communication to impact on business results
  • Excellent writing and editing skills
  • Problem-solving and analytical skills to interpret sales performance and market trend information.
  • Must have the ability to develop and successfully execute and track marketing campaigns
  • Excellent planning, and organizational skills with high integrity
  • Good interpersonal skills.
  • Able to work responsibly under pressure and unsupervised
  • Quick decision-making capabilities.
  • Good understanding of the importance of customer experience.
  • Experience in developing marketing and sales strategies.
  • Communication skills
  • Negotiating skills

How to Apply

If your background, experience and competence match the above specifications, please send us your application (cover letter & CV/Resume) quoting the job title on the email subject (Digital Marketer), your current and expected remuneration, testimonials and full contact details of 3 referees, to careers@premierhospital.orgThe application should be received not later than 5.00pm on 13th January 2023. We shall ONLY accept ONLINE applications. Interviews will be conducted on a rolling basis. Due to the high number of applications, only shortlisted candidates will be contacted

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