Vacant Position: Business Development & Marketing Manager
Location: Nairobi
Job
Summary: Our client is a middle level training institution whose mission is to
provide accessible high quality professional and academic training with
emphasis on knowledge development and application of emerging socio-economic
solutions.
It
is committed to developing the human resource required for the management of
people at the workplace in both the public and private sectors of the economy.
Our
client core business is Human capital development through training and capacity
building.
The
College has ambitious plans to grow its portfolio business in non-academic
capacity building programs in HR and business related areas.
It
is in this regard that our client is now seeking to recruit a Business
Development & Marketing Manager.
Reporting
Date: 1st January 2023
Key Outputs: – We are looking to recruit a highly qualified, experienced, self-driven, dynamic and results-oriented individual.
Reporting
to the Principal and supervising a team of marketing and sales people.
The
Business Development Manager will be required to:
1.
Program, design, development and Review (Executive programs)
· Analysis
of market trends and potential opportunities for executive training programs
· Responsible
for forecasting and demand planning for programs
· Develop
and review annual executive programs training calendar
· Work
closely with Head of Programs to support in research and development of new
products / programs.
2.
Budgeting and Budget Control
· Prepare,
implement and manage the organization annual marketing and executive training
budgets.
· Liaise
with Finance for optimal pricing of the programs
· Preparations
of return on investment for programs
· Work
closely with Finance to facilitate timely collection in line with trade
agreements.
3.
Marketing and sales Management
· Develop
and implement the organization Marketing Strategy
· Undertake
and drive aggressive marketing activities to increase demand for the
Organisation’s Academic / Professional, Open and in-house training programs.
· Carry
out aggressive marketing activities to increase demand for HR Consultancy
assignments that meet the needs of target clients.
· Formulate
market segmentation plan to increase geographical penetration and reach.
· Manage
Develop and measure marketing and sales team through regular appraisals.
· Development
of College and Programs promotional materials and resources.
· Drive
recruitment of students and conversion
4.
Brand Management
· Development
and implementation of branding/marketing materials to enhance visibility.
· Develop
and manage our organisation brand manual/Brand book
5.
Advisement and Media Management
· Management
of digital, print, outdoor and electronic Media functions
· Management
of Public relations and Communication
· Seek
and build third part media endorsement
6.
Partnerships and Linkages
· Seek
partnerships and linkages for business development
· Work
with CHRM partners for the success of partnership ventures
7.
Management and reporting
· Coordinate
the execution of executive trainings.
· Manage
the departmental staff
· Timely
submission of departmental reports
Key
Performance Indicators / Measurements:
· Programs
and products innovation and development
· Generate
demand for our programs
· Increased
geographical coverage
· Working
capital management
· Maximize
value of trade investments
· Effective
internal and external relationships
· Execution
of business plans
· Partnerships
and Linkages
Qualifications,
Competencies and Experience
· Minimum
of a Bachelor’s degree in business management with specialization in Marketing
or related field
· Minimum
3 years’ experience in a similar position at a training institution
· Added
advantage: Professional qualification in human resource management
· Experience
in design and development of training programs
· Excellent
communication skills (verbal and written).
· Self-motivated
with a passion to succeed
· Excellent
organizational and negotiation skills
· Team
leadership and interpersonal skills
How to
Apply
If
you believe that you fit the required profile, email your application in
confidence to talent@workforceafrica.co.ke and cc
mary.wakabi@workforceafrica.co.ke on or before 20th December 2022 quoting the
job title on the subject line and the expected salary.
Please
provide your curriculum vitae, a working email address, day time telephone
contacts, qualifications, experience, present position, current remuneration,
names and email addresses of three referees.
Only
short -listed candidates will be contacted.
Please
note Workforce Africa does not charge candidates for job placement.