Job Vacant: Head of Marketing
Industry: E-Commerce
(Logistics)
Location: Nairobi
Our client, Tai + is looking for a senior global business
leader, a Head of Marketing, with a solid marketing
background and work experience managing a large marketing portfolio who shall
provide strategic
leadership, from a market and product perspective to TAI +
Role purpose:
· As a custodian of the TAI+ brand, maintain and evolve the company’s brands by devising its overall strategy, architecture, positioning, and look and feel to build brand awareness, perception and equity in Kenya and other markets.
· Provide leadership and
oversight for insights and strategic developments based on business
intelligence, data analytics and customer and consumer behavior to ensure that
the organization is wining.
· Shall provide direction
and marketing mix recommendations that support the business objectives and
collaborate with cross-functional partners to ensure TAI+ is developing the
most effective marketing plans to meet targets.
· To ensure robust brand
custody by creating powerful integrated communications delivered through an
effective mix of channels.
· Lead Marketing Research
and Customer insights to support decision-making. To lead in the sourcing of
customer insights expertise within the Research & Customer Insights team
· To provide an integrated
platform of accessing all the different areas under TAI+. Shall be the champion
of ‘consumer focus’ and ‘customer insights’ within TAI+
· To enhance the position
of TAI+ with key external stakeholders including the diverse customer to create
a receptive market for growth of the brand, enhancing brand equity across
customer segments.
· As a critical player in
terms of input to the services decisions are driven by actionable consumer/
customer insights in an effort to maximize effectiveness and profitability
· From a range of research
and data analysis techniques, identify strategic requirements and lead
long-term opportunity development for innovation projects and their fit with
overall business strategy for portfolio and TAI+ brand development
Key accountabilities:
· Brand custodian responsible
for development of brand architecture and brand guidelines
· Manage the company
creative development process at TAI+ to ensure delivery of above-the-line, and
below the line advertising materials for execution.
· Management of research
and integrated media communications to deliver to strategy.
· Oversee internal
coordination of advertising and promotional briefs to deliver world-class
advertising with regards to brand, brand assets, sponsorships, and all internal
departments.
· Embed and drive the
understanding of customer motivation and identification of opportunities that
will unlock growth for the business
· Champion and drive world
class customer understanding and insights that will drive growth using a
variety of best practice and processes
· Putting the customers at
the heart of everything, actively inspire and influence Research and product
teams to ensure they ingrain customer feedback/insights in the brand/product
strategy and marketing activities to maximize effectiveness and profitability
· Champion the search and
spin of knowledge, information, and ideas that will make Marketing a creative
process that appeals to brand/product teams
Key performance
indicators:
· Ensuring TAI+
advertising and Communication resonates and delivers world class services and
execution and positively contributes to the brand image hence delivering the
company promise.
· Positively impact brand
health metrics of brand love, brand consideration, net promoter score, etc.
· Champion brand
conformity as well as the understanding of the brand framework across the
organization.
Excellent brand and
service positioning
· Monitoring and reporting
on the OPEX budget, maximizing efficacy and efficiency of spend.
· Review approaches
affecting the brand equity targets as set by the business. Measure and increase
brand equity across targeted customer segments.
· Ensure and maximize ROI
with regards to Agency performance, production, and resourcing level
· Management (design and
execution) of key brand initiatives ensuring the Safaricom Corporate and brand
Advertising portfolio:
· Oversee co-ordination of
internal or external advertising and promotional material ensuring clear and
consistent communication is delivered to the customer.
· Pioneering of new ways
to connect with customers and analyze different data sources
Core competencies,
knowledge, and experience:
Business and Leadership
Competencies:
· Agile
· Influence through
networks
· Organizational
performance
· Planning decisions
· Leads change
· Lead cross-functional
programmes with multiple projects
Functional Competencies:
· Uses a range of research
and data analysis techniques to identify, prioritize customer segments and
their values, attitudes and lifestyles
· Translates data into
insights that identify opportunities to drive value in target customer segments
· Builds a brand that
connects emotionally and rationally with our customers now and in the future
· Measures and increases
brand equity across customer segments
· Refines propositions to
maximise acquisition, retention and advocacy over the service lifecycle
· Applies knowledge of
marketing processes and techniques to shape propositions.
Technical Competencies:
· Can cohesively pull
together Customer Insights and financial performance in Multiyear segment
plans.
· Can create compelling
segment propositions that give TAI+ a multi-year edge in the market. Plans and
executes activities that bring the brand to life across specific segments and
touch points.
· Owns and uses P&L
knowledge to proactively influence commercial actions for shareholder value
creation
· Builds integrated and
targeted delivery methods, sets brand-aligned content strategy, and measures
impact
· Develops systems,
guidelines, and tools to diagnose customer issues.
· Can conduct training of
different services to different stakeholders.
· An acknowledged thought
leader in your area in your industry; pioneer new ways of creating and
delivering value
· Defines KPIs to measure
objectives of specific campaigns.
Must have technical/professional
qualifications:
· Degree holder in
Business Administration/Marketing & Research or relevant degrees
· Minimum of 10 years’
experience in a senior sales, marketing, research, or customer management role
· Leadership skills and
experience
How to Apply
Interested and qualified candidates to apply through
talent@workforceafrica.co.ke on or before 30th November 2022 quoting the job
title and the salary expectation on the subject line.
Please note Workforce Africa does not charge candidates for job
placement.
