Job Vacancy: Digital Marketer
Responsibilities
· Carry out program online
marketing and outreach campaigns and manage social media pages and updates
· Develop security
controls and monitor web and portal contents and provide first line response in
the event of security violation.
· Maintain accuracy,
consistent look and feel of the web and keep track of emerging web technologies
through relevant online media.
· Craft site promotions, newsletters, and online outreach campaigns to targeted audiences and put in place measures for evaluation of effectiveness.
· Use of multiple
languages, information mapping and tools for web development and design
· Develop brand awareness
and online reputation
· Execute digital
marketing campaigns with a heavy focus on Social Media (Instagram, Facebook
etc.)
· Design posters, fliers
and other marketing materials using tools like Canva, InDesign etc.
· Manage the social media
platforms and increase traffic and lead generation
· Manage the company’s
visibility across all social platforms
· Coordinate content
platforms such as website, blogs, Instagram and Facebook
· Continuously monitor the
company’s rank across platforms using analytical tools
· Develop and implement
relevant marketing campaigns
· Timely update the
company website and socials
· Lead the implementation
of these capabilities, such as media planning and buying, search, conversion
rate optimization and data collection and analytics to support future business
growth.
· Lead the analytics and
reporting function in digital campaigns with a focus on optimization.
· Monitoring and analyzing
user analytics and effectiveness of campaigns and digital platforms to deliver
actionable insights to drive strategies, and generate monthly reports on the
digital marketing portfolio.
Qualifications,
Knowledge and Experience
· University degree in
computer science or relevant field
· Advanced knowledge of
content management systems HTML, database management and network systems
· Ability to manage
multiple projects in a fast-paced, deadline-driven environment
· 3 years’ experience
managing content and production for high traffic websites
How to Apply
If qualified, please send your CV to vacancies@jantakenya.com
with the title ‘Digital Marketer.’