Job Title: Graphic
Designer
About Lipa Later: Lipa Later Limited is a financial service provider based
in Kenya and Rwanda that offers payment plans for consumers and businesses
looking to buy and sell products and services in monthly installments.
About The Role: As the graphic designer, you’ll be working within the Marketing
team and will design a wide variety of material for digital and offline media.
The role reports to the Marketing
Manager.
Responsibilities
Advertising and Branding
·
Working with the content writer to
develop branded collateral such as fliers and posts. within the brand
guidelines
·
Updating the brand guidelines.
·
Design and layout of presentations.
·
Design of internal communication
emailers and eshots.
·
Liaising with printers as required
and managing production quality.
·
Work with the Marketing team to
visualize advertising campaigns .
Digital
·
Work with the content writer to
develop posts for content calendars
·
Design digital advertising campaign
content
Qualifications
·
Experience as a graphic designer of
at least two (2) years
·
Demonstrable graphic design skills
with a strong portfolio
·
Ability to work in synergy with a
content writer
·
Proficiency with required desktop
publishing tools, including Adobe Creative Suite and video editing software
·
A strong eye for visual composition
and attention to detail
·
Able to work independently, effective
time management skills and the ability to meet deadlines
·
Able to give and receive constructive
criticism
·
Understanding of marketing,
production, website and digital design, corporate identity, print
advertisements, and multimedia design
·
Excellent communication skills (written
and verbal)
Job Title: Content
Writer
About Lipa Later: Lipa
Later Limited is a financial service provider based in Kenya and Rwanda that
offers payment plans for consumers and businesses looking to buy and sell
products and services in monthly installments.
About the Role: As a content writer at Lipa Later, you’ll be working with teams
across the company (and sometimes across countries) to create valuable content
to educate our customers & partners and wow our prospects.
Your work will have you fiddling with taglines on website
pages, developing content for social media, writing blog posts, putting
together thought leadership posts, building presentations to better explain
features and so on.
The role reports to the Marketing Manager.
Responsibilities
Overall
·
Support in developing and executing
marketing campaigns.
·
Provide updated status reports with
statistics concerning current marketing activities.
·
Monitoring competitor activity and
generating leads for products and services.
·
Maintaining websites and looking at
data analytics.
·
Coordinating internal marketing
activities
Advertising and Branding
·
Working with the designer to produce
materials of visual impact and within brand guidelines.
·
Writing and proofreading creative
copy for marketing distributions (fliers, posters, banners etc.).
·
Involving key stakeholders for
product at each stage of the campaign, and reporting results once completed.
·
Liaising with printers as required
and managing the production of marketing materials such as leaflets, flyers,
posters and newsletters
Public Relations
·
Writing articles and press releases.
·
Research and gather opportunities for
sponsorships.
·
Build and maintain relationships with
journalists and influencers.
·
Dealing with enquiries from the
public, the press, and related organizations.
·
Organizing and attending promotional
events such as press conferences, open days, exhibitions, tours and visits.
·
Stay up to date with PR and industry
trends and best practices.
Digital
·
Development and implementation of
content strategy
·
Summarize insights and conversations
to create actionable reports that lead to optimization
·
Create and maintain content
calendars, including writing updates and post relevant content
·
Generating reports for digital
marketing activities using data based analytics tools and also presenting this
data in an easy to understand format
Qualifications
·
Bachelor Degree in Commerce,
Marketing, Communication or Business Management from a recognized university.
·
Two (2) years’ working experience in
content writing or copywriting role.
·
Marketing and Communication
experience and knowledge of current best practices and trends.
Competencies
·
Excellent command of written and
spoken English and Kiswahili.
·
Content development and management
skills.
·
Ability to work in synergy with the
designer and provide the relevant guidance.
·
Proficient with social media and web
analytics.
·
Adaptable, creative and innovative.
·
Strong attention to detail
·
Strong organizational and
time-management abilities.
·
Good oral and written communication
skills.
·
Team oriented and capable of building
and maintaining cross departmental relationships.
·
Good relationship management,
presentation skills and networking ability.
·
Personal motivation and drive
exhibited through commitment to working smart, continuous improvement and
achievement of goals.
If interested, kindly send your CV to
careers@lipalater.com with the subject line ‘’Content Writer’’
