Kenafric Industries Limited
Research Assistant
Job Brief: As the company continues to
expand its portfolio , there is a need to have extra research personnel.
Therefore the research assistant should assist with inhouse research.
This will one enable the company to
focus on the Observation to idea concept that is our path to innovation and new
product development and two should aid Kenafric to move with the desired speed .
Market Research assistant will help assess consumer preferences in order to help organizations decide how to shape, advertise, and market their products.
Market Research assistant will help assess consumer preferences in order to help organizations decide how to shape, advertise, and market their products.
The successful market researcher will
be able to conduct consumer preference tests, analyze autonomously qualitative
data, trends, strategies and competition aiming at increasing competitiveness.
Market research assistant should evaluate data using statistical techniques and software. They must interpret what the data means for the business. They should make charts, graphs, and other visual aids to present the results of their research.
Market research assistant should evaluate data using statistical techniques and software. They must interpret what the data means for the business. They should make charts, graphs, and other visual aids to present the results of their research.
Overall Responsibilities
·
Collecting data on consumers, competitors
and the market place and consolidating information into actionable items,
reports and presentations
·
Understanding business objectives and
designing surveys to discover prospective customers’ preferences
·
Design Research Methodology.Develop
and Implement Sampling Plans
·
Devise and evaluate methods for
collecting data, such as surveys, questionnaires, and opinion polls
·
Conduct market research through focus
groups, trade interviews and structured questionnaires
·
Gather data about consumers,
competitors, and market conditions.Collect and analyze the data through modern
and traditional methods on consumers, competitors and the marketplace
·
Analyze Data to Draw Both Qualitative
and Quantitative Conclusions
·
Compiling and analyzing statistical
data using modern and traditional methods to collect it.Analyze data using
statistical software
·
Analyze Consumer Demographics,
Preferences, Needs, and Buying Habits
·
Convert complex data and findings
into understandable tables, graphs, and written reports and produce substantiated
recommendations.
·
Prepare reports and present results
to management
·
Devise and design qualitative and
quantitative custom market research projects
·
Perform qualitative and quantitative
analyses to identify opportunities for product expansion
·
Develop strong partnerships with
cross-functional teams
·
Advise management on new innovations
in the area of market research, and create new ways to meet the needs of a
changing marketplace
Education and Training
·
A research assistant needs at least a
bachelor’s degree.
·
A Market researcher typically need a
bachelor’s degree in market research or a related field.
·
May have degrees in fields such as
statistics, math, and computer science.
·
Others with backgrounds in business
administration, social sciences, or communications can be considered
·
A background in food science is an
added advantage.
·
However, courses in statistics,
research methods, and marketing are essential.
Skills
·
Good organisational skills
·
Excellent (spoken and written)
communication skills. Needs to be able to easily talk to people of all
backgrounds and ages, and gain their trust to gather accurate information
·
Strong math and analytical skills are
essential.Strong attention to detail and a strong analytical mind.
·
Outstanding communication,
interpersonal and skills
·
Confident presentation skills
·
Sound Understanding of Statistical
Concepts, Research Methods, and Design
·
Hands on experience with statistical
software
·
Excellent organizational and time
management skills
·
Ability to cope with fast-paced and
pressured work
Technical proficiencies
·
Experience with Microsoft PowerPoint
and Word
·
Experience with Statistical Software
Platforms)
·
Familiar with Social Media, Online,
and Mobile Research Techniques
·
Use Statistical Software to Analyze
Data
All applications to be sent to
recruit@kenafricind.com with the subject- Research Assistant.
Deadline for applications is Monday
14th October, 2019.