Recruitment by Fairtrade Africa, Nairobi, Kenya

Marketing Coordinator

Fairtrade Africa (FTA) is the umbrella organization representing Fairtrade certified producers in Africa. FTA aims to effectively represent producers within the International Fairtrade system and to contribute to livelihood improvement of African producers by increasing access to markets. Established in 2005, FTA has four (4) regional networks – Eastern, Central, Southern, Western and Northern Africa supporting producer activities.

Main Purpose of Job

To support and facilitate the fulfilment of FTA strategy implementation through the development and implementation of appropriate marketing, brand and partnership strategies and plans that enable the empowerment, participation and beneficiation of Fairtrade certified farmers and workers through trade, with a focus on South to South trade and value addition.

·         Producers have started to process and add value to their certified products as well as alternative products for the local markets. Mapping of what is being done where needs to be done as a first step

·         Product Mapping – understanding of the variety and stages of value addition in both certified and non-certified products being undertaken by Fairtrade certified producers.

·         Database of producers and value added products

·         Current routes to market of value added products

·         Value in dollar terms of products sold through the various routes to market. Starting with 2017.

·         Producer Readiness – Those who are already adding value and others with ambitions to do so, need to be assessed to understand the size of market they can supply.

·         Sustainability of supply

·         Assessment of market readiness and business and marketing plans in place

·         Scope Insight analysis where available

·         Assessment of existing business support structures e.g. MFI

BRANDING

·         Supporting producers to improve branding and packaging of their products.

·         Facilitate where possible the use of the FAIRTRADE mark and any other marks developed by Fairtrade Africa.

·         Understanding what resonates with the African consumer and being aware that different markets need a different message

Key Deliverables:

·         Identification of pilot products

·         Identification of pilot countries

·         Create brand messages for the target consumers

·         Create campaigns for increasing consumer awareness and consumption of Fairtrade products in the identified pilot countries.

·         Mapping of continental, regional and national trade platforms for purposes of trade facilitation in identified target countries/blocs.

·         Lead and manage processes for developing the FTA brand awareness and marketing strategy at national level in the identified pilot countries including chambers of commerce and trade support ministries.

·         Support Fairtrade Africa secretariat with partnership development with regional trade bodies in the identified pilot regions.

·         Support regional teams in developing brand marketing and brand partnerships for the regions to raise awareness of Fairtrade and the work of Fairtrade Africa in particular with a focus on South to South trade.

·         Participate in global marketing and brand partnership initiatives that relate to the prioritised processes such as Offer to Business and Brand Architecture within the Fairtrade system where possible.

Key Deliverables:

·         Keep upto date with national, regional and international trade fairs and ensure that producers are informed and supported to attend.

·         Organise the African Fairtrade Convention that brings together producers and other actors in the supply chain.

Requirement

·         Bachelor’s Degree. Master’s Degree in marketing, agri-business, social sciences or other related Masters programme.

·         At least 5 years’ experience in marketing and/or social development in a similar environment

·         Knowledge and experience in FMCG in Africa

·         Understanding of markets and brand awareness

·         Knowledge of social and economic rights

Communication demands and Competencies

·         Position demands high level presentation and writing skills

·         Good organisational skills

·         Strong communication skills

·         Project management skills

·         Ability to engage at all levels

This job description is intended as a guide and should not be viewed as an inflexible specification as it may be varied from time to time in the light of strategic developments following discussion with the post holder. The post holder will be expected to work to agreed objectives, which should facilitate achievements of the key responsibilities in accordance with the Performance Review Process.

Compliance Manager

Fairtrade Africa (FTA) is the umbrella organization representing Fairtrade certified producers in Africa. FTA aims to effectively represent producers within the International Fairtrade system and to contribute to livelihood improvement of African producers by increasing access to markets. Established in 2005, FTA has four (4) regional networks – Eastern, Central, Southern, Western and Northern Africa supporting producer activities.

Team: Programmes

Location: Nairobi

Fairtrade Africa Purpose: To improve the socio-economic conditions of African Fairtrade producers through increased access to better trading conditions.

Job Purpose And Reporting:

The Social Compliance Manager shall be responsible for supporting Fairtrade Africa to contribute to gender equality and women’s empowerment through promoting women’s active participation in the operations of Fairtrade certified producer organizations.

He/She will also lead in facilitating the development and implementation of Social Compliance to all relevant Fairtrade standards which include but not limited to protection policy for children and vulnerable adults, agreements made on worker’s rights and trade unions and code of conduct.

Responsibilities

Build and strengthen capacities on Gender and Child Protection for Fairtrade Africa

·         Facilitate knowledge building on social compliance and mainstreaming of gender aspects across Fairtrade Africa and all its members.

·         Develop tools and approaches towards strengthening Fairtrade Africa’s capacities to support its members on promoting gender equality and women’s empowerment through Fairtrade and other social, political and economic activities.

·         Specifically, support Fairtrade Africa to:

·         Provide information, raise awareness and build capacity on gender across producer organizations

·         Produce and disseminate materials that make the case for gender justice

Effective Management of the gender specific and Social Compliance portfolio with a focus on quality control and learning

·         Based on the existing gender strategy and in close collaboration with other programme areas (e.g. Workers’ Rights), co-design and formulate a gender based programme, translating Fairtrade Africa’s priorities into interventions.

·         Effective application of Results Based Management tools, establishment of management targets and monitoring achievement of results. Coordination of implementation.

·         Complete gender assessments in each region with a focus on selected value chains, constant monitoring and analysis of the programme environment, timely readjustment of programme interventions.

·         Provide regular reports on activities, outputs and outcomes to different audiences.

·         Work closely with the Fundraising and Strategic Partnership Unit to enable the successful design of gender and child protection-related project and programmes for which external funding is required.

·         Proactively feed into unit planning and manage relevant budget lines in line with financial management procedures and requirements

·         Work effectively and collaboratively with various units/functions through joint planning, training and monitoring of compliance to relevant Fairtrade Standards.

·         Maintain accurate, confidential and up-to-date documentation on all relevant and available information pertaining to cases of protection of workers’ rights, children and vulnerable adults identified or alleged by any individual or organization.

·         Coordinate and support assessment follow-up and decide with relevant producer organizations’ management on course of actions to ensure protection of impacted children and/or vulnerable adults including workers, proven to be at harm

·         Ensure there are operating assurance mechanisms in place to monitor, review and asses all instruments and processes involving protection of children and vulnerable adults and workers which are applicable to all visits to producer organizations. This encompasses Fairtrade Africa, Fairtrade International, and National Fairtrade Organisations, consultants, media, researchers, FLOCERT and others.

Create and Manage Strategic Partnerships

·         Mapping and development of partnerships with local/global partners which have context-specific expertise on gender equality and women’s empowerment (in line with global partnership approach).

·         Coordinate partnerships ensuring efficient and transparent communication and exchange with partners.

Mainstreaming gender into Fairtrade Africa’s approach to development and implementation of Social Compliance

·         Work closely with Senior Advisors for Workers Rights and Social Compliance, Producer Network Staff and FLOCERT in order to assimilate gender components into, policies, standards, advocacy, producer support, certification/auditing practices, communications, marketing and business engagement. Advice on possible areas for support or adjustments in existing operations.

·         Work closely with other thematic areas and standards to fully address gender related matters appropriately.

·         Identification of good (gender empowerment) practices and dissemination of findings across Fairtrade Africa through guidelines and/or manuals to be disseminated widely across the Producer Network (especially among Producer Organizations).

·         Lead in organizing relevant events, attend seminars or conferences as required.

·         Assist producer organizations in the design, development and implementation of relevant policies, codes of conduct, including the establishment of self-governing systems pertaining to monitoring and remediation systems with regard to protection of children, vulnerable adults and workers.

·         Identify, respond, receive reports and manage issues involving non-compliance of Producer Network (Fairtrade Africa) Code of Conduct and/or PN Agreement as they pertain to children, vulnerable adults and workers.

·         Perform other duties and tasks, consistent with the skills and expertise as needed

Qualifications

·         University degree in gender/women’s studies, international development, social science or relevant study field.

·         Other Specialist Training or Certifications

·         Gender and Child Protection

Knowledge and Experience:

·         Minimum three years’ work experience in multi stakeholder environments

·         Familiar working with government institutions and international organizations

·         Proven experience combining formal expertise on gender mainstreaming and gender equality with experience of applying these concretely to sector operations, plans, policies and business processes

·         Proven experience leading action learning processes, developing gender training tools, and delivering trainings on gender responsive programming

Professional Skills:

·         Ability to communicate ideas in a manner conducive to their practical application and comfortable working as part of a team to add value to collective results

·         Understanding of agricultural commodity markets and value chains will be an added advantage

·         Excellent report writing skills and presentation skills

·         Strong understanding of and commitment to gender mainstreaming.

·         Excellent communication skills and well-developed interpersonal skills.

·         Highly developed social skills and ability to listen as well as communicate in different environments ranging from rural producers to officials representing government institutions

·         Display cultural, gender, religion, race, nationality and age sensitivity and adaptability

Competencies

·         Passionate commitment – This competency shows you have a passion, dedication, and proactively can show your support for FTA.

·         Embracing change – This competency is about you showing you are flexible and responsive to changing needs. It is about innovating, doing something new or differently

·         Working together -This competency is about how we all relate to one another – either as Line Manager and Team, the Team itself, or colleague to colleague.

·         Delivering results – This competency is about achieving a high quality of measurable results while at the same time maintaining or even raising, the quality of work. Knowledge management – This competency is about working in a way that promotes, information and knowledge sharing to the team and our broader network

Communications Officer

Fairtrade Africa (FTA) is the umbrella organization representing Fairtrade certified producers in Africa. FTA aims to effectively represent producers within the International Fairtrade system and to contribute to livelihood improvement of African producers by increasing access to markets. Established in 2005, FTA has four (4) regional networks – Eastern, Central, Southern, Western and Northern Africa supporting producer activities.

Team: Programmes

Location: Nairobi

Fairtrade Africa Purpose: To improve the socio-economic conditions of African Fairtrade producers through increased access to better trading conditions.

Responsibility

·         Work in collaboration with the External Communications Officer to manage publicity and media activities, including handling event enquires and community and Organisational requests for brand and market involvement.

·         Contribute to key advertising, communication, sponsorship and media activities

·         Working in collaboration with relevant staff to create and implement promotional

·         strategies to generate participation and engagement in regional conferences or other promotional and marketing initiatives of ECAN.

·         Prepare and distribute media releases on ECAN issues and program impacts

·         Design, produce and distribute event correspondence and promotional material.

·         Promote the FTA organisation positively to key stakeholders and target groups.

·         Assist in website maintenance, including but not limited to banner updates,

·         content and images.

·         Plan and coordinate social media activities including updates on Twitter and

·         Facebook

·         Develop and maintain relevant databases, including producer organization and media contacts.

·         Maintain the production of a range of publications including newsletters, ECAN

·         news , Brochures and product annual report.

·         Organise and participate in ECAN Editorial Committee meetings.

·         Assist in providing media training for ECAN staff, and FTA representatives as required.

·         Work with the regional MEL Officer, and External Communications Officer to develop, implement and evaluate all ECAN external communications strategies to promote advocacy issues to key stakeholders, including government, NFO bodies, service providers, and media.

·         Work with and across units in ECAN to enhance and promote effective communication; promote cross-unit programs; and ensure consistency and

·         Quality in communication of ECAN key priorities and programs.

·         Project manage and coordinate all regional events for ECAN, in a manner which promotes and encourages participation from a range of stakeholders and Management

·         promotes and generates support for ECAN programs.

·         Liaise with key event partners and significant stakeholders to build positive working relationships

·         Ensure all events run effectively and within the allocated budget.

·         Identify and manage suppliers of marketing materials, and other events management logistics.

·         Identify and evaluate suitable events/expos/exhibitions to enable ECAN exposure.

·         Develop annual events plans and calendar.

·         Contribute to key advertising, communication, sponsorship and media activities.

·         Strengthen links with relevant stakeholders including NFOs, Partners and relevant government departments and other not-for-profit organisations.

·         Identify opportunities for new partnerships and sponsorship.

·         Build and maintain relationships with related organisations and groups to

·         ensure suitable consultation for promotion activities.

·         Reporting and Prepare accurate and timely communications reports as directed by the Resources HOR, Senior Leadership Team(SLT) and other relevant stakeholders.

·         Provide written and verbal presentations as required.

·         Produce a comprehensive Regional Congress report.

·         Undertake an evaluation of each event, maintaining accurate data, including reviewing and reporting against the objectives of the various events.

·         Maintain current producers and workers statistics and fact sheets on the ECAN website and as a briefing tool for the HOR and senior Management team.

·         Assist with the management and production of information and resources.

·         Develop and maintain communication templates for country and regional offices, and specific ECAN programs.

·         Demonstrate an active, dedicated commitment to the FTA Mission and team work, Vision, and core principles.

·         Actively seek to understand, communicate and support FTA vision and organisational goals to all stakeholders, internally and externally.

·         Ensure a high level of confidentiality and integrity, liaise with others in a professional, respectful and constructive manner.

·         Attend relevant group seminars and training sessions.

·         Develop an individual program for professional development in consultation with developmentthe HOR.

·         Policy andComply with FTA Policies and Procedures.

·         Comply with all other legislative requirements.

Quaifications

·         Degree level qualification in communications or relevant discipline, coupled with

·         Experience in communications, event management or public relations.

·         High level of skill and in depth understanding of marketing and communications.

·         Demonstrated success in achieving high quality outcomes in events management and project management.

·         Demonstrated experience in website maintenance

·         Ability to manage multiple projects that meet deadlines and remain within budget.

·         Excellent interpersonal, written and communications skills, with a high level of proficiency in content writing and ability to write to a high standard.

·         Demonstrated ability to implement an internal communications strategy.

·         Experienced design skills with use of Adobe suite, Illustrator and Photoshop

·         Excellent computer skills and understanding of database management and online research tools.

·         Highly developed interpersonal skills, including the ability to effectively negotiate and liaise with a wide cross section of people, including internal staff, partners, service providers and the wider community.

·         Previous experience in the not-for-profit sector.

·         Understanding of and commitment to Fairtrade Africa-ECAN issues and needs.

How to Apply

Applications will only be considered if submitted on this form. Please do not send CVs. Send all applications to recruitment@fairtradeafrica.net Completed applications should be saved in the applicant’s name, and the position Communication Officer ECAN.