Brand Manager Consumer
Develop and execute strategic marketing and activity plans that drive the business objectives of customer numbers, revenue and product penetration of the Consumer Banking portfolio comprising Personal Banking (Cub account), Mobile Banking, KCB Insurance Agency & KCB Capital.
Responsibilities
Qualifications
Responsibilities
Qualifications
Responsibilities
Qualifications
Responsibilities
Qualifications
Develop and execute strategic marketing and activity plans that drive the business objectives of customer numbers, revenue and product penetration of the Consumer Banking portfolio comprising Personal Banking (Cub account), Mobile Banking, KCB Insurance Agency & KCB Capital.
Responsibilities
·
Planning – Development and execution of marketing plan for
the assigned products and/or business units.
·
BU
Engagement – Work closely with the unit
heads, product development team and sales teams to achieve the business
objectives. Participate in projects driven by the respective business units
supported.
·
Campaigns/Promotions – The key components of this item are:
1. Develop briefs for campaigns and promotional projects in
line with the business and brand objectives.
2. Work with partner agencies and suppliers to ensure timely
execution of promotional projects and campaigns with the aim of achieving the
business and brand objectives.
3. Implement an internal marketing plan
4. Regular performance tracking and compilation of a report
on each activity which is circulated to the respective stakeholders.
5. Close out all campaigns/promotions with a duly signed off
report.
·
Project
management – Coordinate partner agencies
and suppliers to execute product activations for the products effectively
within set timelines.
·
Budget
management – Monitor assigned account and
reconcile the same on a monthly basis with Finance. Track all Local Purchase
Orders (LPO’s) and payments to ensure timely supplier payment and spend within
plan.
·
Market
Intelligence – The key components of this
item are:
1. Utilize research reports such as Brand Tracker, Usage and
Attitude surveys and product specific surveys to inform and develop marketing
plans.
2. Track and analyze assigned product performance through
sales numbers and value, monthly Share of Voice (SOV) and monthly competitor
advertising and industry trends, and utilize to prepare monthly reports with
recommendations to the line manager.
·
Coach
and motivate the team – Ensure
they are set up with all the necessary tools and have adequate knowledge to
drive and deliver on business objectives
·
Sales
team linkage – Work closely with regional
sales teams and branches to ensure sales support at marketing activations and
events as well as provide sales teams with any required support during sales
driven activities.
·
Procurement
and Merchandise Management –
Liaise with Procurement to ensure merchandise ordered is as per correct
specification and meets brand guidelines. Liaise with Procurement to ensure
supplier sourcing is done in accordance to budget and business needs while
maximizing savings through effective negotiations with service providers.
Qualifications
·
A Bachelor of Commerce degree, with
specialization in Marketing or any other related field is required
·
Professional qualifications in CIM
will be an added advantage
·
A Master’s degree in Marketing will
be an added advantage
·
At least five (5) years’ experience
in a relevant marketing role
·
At least five (3) years’ experience
in brand management
·
Excellent interpersonal, and
negotiation skills with the ability to network, generate new business and
develop strong business relations.
·
Team player with demonstrated work
ethics; consistently demonstrates a high level of professionalism.
·
Effective prioritization skills to
meet a complex set of business demands and demonstrate delivery against
multiple objectives.
·
Assertive, self-motivated with desire
to succeed in a fast-paced environment.
The above position is a demanding
role for which the Bank will provide a competitive remuneration package to the
successful candidates. If you believe you can clearly demonstrate your
abilities to meet the criteria given above, please log in to our Recruitment
portal and submit your application with a detailed CV.
How to Apply
To be considered your application
must be received by Friday
14th September, 2018
Brand Manager Consumer
Develop and execute strategic
marketing and activity plans that drive the business objectives of customer
numbers, revenue and product penetration of the Consumer Banking portfolio
comprising Personal Banking (Cub account), Mobile Banking, KCB Insurance Agency
& KCB Capital.
Responsibilities
·
Planning – Development and execution of marketing plan for
the assigned products and/or business units.
·
BU
Engagement – Work closely with the unit
heads, product development team and sales teams to achieve the business
objectives. Participate in projects driven by the respective business units
supported.
·
Campaigns/Promotions – The key components of this item are:
1.
Develop briefs for campaigns and
promotional projects in line with the business and brand objectives.
2.
Work with partner agencies and
suppliers to ensure timely execution of promotional projects and campaigns with
the aim of achieving the business and brand objectives.
3.
Implement an internal marketing plan
4.
Regular performance tracking and
compilation of a report on each activity which is circulated to the respective
stakeholders.
5.
Close out all campaigns/promotions
with a duly signed off report.
·
Project
management – Coordinate partner agencies
and suppliers to execute product activations for the products effectively
within set timelines.
·
Budget
management – Monitor assigned account and
reconcile the same on a monthly basis with Finance. Track all Local Purchase
Orders (LPO’s) and payments to ensure timely supplier payment and spend within
plan.
·
Market
Intelligence – The key components of this
item are:
1.
Utilize research reports such as
Brand Tracker, Usage and Attitude surveys and product specific surveys to
inform and develop marketing plans.
2.
Track and analyze assigned product
performance through sales numbers and value, monthly Share of Voice (SOV) and
monthly competitor advertising and industry trends, and utilize to prepare
monthly reports with recommendations to the line manager.
·
Coach
and motivate the team – Ensure
they are set up with all the necessary tools and have adequate knowledge to
drive and deliver on business objectives
·
Sales
team linkage – Work closely with regional
sales teams and branches to ensure sales support at marketing activations and
events as well as provide sales teams with any required support during sales
driven activities.
·
Procurement
and Merchandise Management –
Liaise with Procurement to ensure merchandise ordered is as per correct
specification and meets brand guidelines. Liaise with Procurement to ensure
supplier sourcing is done in accordance to budget and business needs while
maximizing savings through effective negotiations with service providers.
Qualifications
·
A Bachelor of Commerce degree, with
specialization in Marketing or any other related field is required
·
Professional qualifications in CIM
will be an added advantage
·
A Master’s degree in Marketing will
be an added advantage
·
At least five (5) years’ experience
in a relevant marketing role
·
At least five (3) years’ experience
in brand management
·
Excellent interpersonal, and
negotiation skills with the ability to network, generate new business and
develop strong business relations.
·
Team player with demonstrated work
ethics; consistently demonstrates a high level of professionalism.
·
Effective prioritization skills to
meet a complex set of business demands and demonstrate delivery against
multiple objectives.
·
Assertive, self-motivated with desire
to succeed in a fast-paced environment.
The above position is a demanding
role for which the Bank will provide a competitive remuneration package to the
successful candidates. If you believe you can clearly demonstrate your
abilities to meet the criteria given above, please log in to our Recruitment
portal and submit your application with a detailed CV.
How to Apply
To be considered your application
must be received by Friday 14th September, 2018
Mobile Channel Support, Digital Financial
Services
The Position
Reporting to the Senior Manager
Digital Systems Support, the systems channel support person shall ensure smooth
running of all Digital Platform services and interacting channels and
third-party systems. The holder will provide both onsite and off the site
technical support for the live system components as well constantly monitoring
the system’s health status.
The holder must demonstrate a strong
understanding of and high regard for mobile money systems and other delivery channels
for both bank corporate and retail customers including online digital channels,
agency banking services as well as mobile apps. The holder must demonstrate
proficiency in issue tracking and resolution skills as well strong
understanding of escalation matrices.
The holder will also be required to
easily learn all the business configuration procedures and processes for the
bank’s digital platform product. The position requires someone with experience
and expertise in mobile and internet based financial systems technologies as
well as APP, SMS and USSD connectivity.
The person should have a good grasp
of emerging channel technologies and applications and convergence of mobile and
internet channels.
Responsibilities
·
Business configurations of the
Digital Platform and S&L system and formulation of support manuals;
·
Develop subject matter expert
knowledge of Mobile, eCommerce and other payment banking technologies;
·
Develop real time online reports and
monitoring tools to be able to track internet / mobile banking and internet
acquiring system uptime and performance;
·
Maintain up to date system and user
documentation including configuration documents;
·
Following established change
management practices by ensuring that they are well tested and are rolled out
in a manner that adheres to established business processes;
·
Keep track of user issues and oversee
their prompt resolution;
·
Ensure compliance of SLAs by system
vendors;
·
Provide product development
support by participating in testing and piloting of new functionality where
required;
·
Identify & implement local
changes for process improvement, in liaison with internal stakeholders from
other departments;
·
Participate and provide input to
the product development roadmap to ensure timely delivery of relevant
products to KCB Customers;
·
Provide 1st level Support to Customer
experience, Operations, Finance and other internal functional units;
·
Continual Service Improvement by
recommending and implementing upgrades or changes to the mobile & internet
solutions for increased performance, security or business benefits;
·
Work with the external and internal
technical teams to ensure efficient resolution of all system issues;
·
Liaise with all stakeholders to
ensure new functionality, processes and systems are fully understood;
·
Manage system capacity and anticipate
user demands on resources;
·
Manage all the security elements
related to the system locally (certificates, interfaces, Access to systems);
·
Provide Risk Management for all
Operational requests as per the IS Audit/Risk Recommendations;
·
Provide 1st level Support to assigned
Business Applications
·
Work with the third-party development
teams to ensure that the requirements as documented are clearly understood and
incorporate all the operational requirements;
·
Proactively research &
investigate functionalities suitable for the local market and discuss with key
stakeholders to obtain buy-in;
·
Transfer system knowledge to internal
Customers on new features and support processes;
·
Provide weekly system performance
reports to management.
·
Drive attainment of efficiencies
through automation of processes/activities.
·
Following established change
management practices by ensuring that they are well tested and are rolled out
in a manner that adheres to established business processes.
·
Deploy and support of BCM strategies
for Site Recovery Management
Qualifications
·
A University Degree in an Information
Technology related discipline, from a reputable and CHE recognized institution.
·
At least 2-years’ working experience
is channels support or business support operations role
·
At least 1-year’ working experience
supporting a mobile money system or banking systems
·
Professional IT qualifications in one
or more of the following: Networks, Databases, Systems Support, Security would
be an added advantage
·
Knowledge of Database management
systems, solutions and administration would be an added advantage
·
CCNA, ITIL certification would be an
added advantage
·
Knowledge of Mobile Money Systems
would be an added advantage
·
A good grasp of emerging channel
technologies and applications and convergence of mobile and internet channels
The above position is a demanding
role for which the Bank will provide a competitive remuneration package to the
successful candidate. If you believe you can clearly demonstrate your abilities
to meet the criteria given above, please log in to our Recruitment portal and
submit your application with a detailed CV.
How to Apply
To be considered your application
must be received by Wednesday 19th September, 2018
Brand Manager, Loyalty Program
The purpose of this role
is to manage the Enterprise wide loyalty program for customers across the
Bank’s products and services with a focus to attract new customers,
increase products penetration, customer engagement and retention.
Responsibilities
·
Develop and execute the marketing
plan for the Simba Loyalty Program
·
Continuously develop the program
design, customer journey, technology components, services and processes
required to deliver strong consumer propositions.
·
Define, implement and manage
multi-channel loyalty scheme rewards and communications that drive customer
engagement and sales revenue/margin.
·
In liaison with internal stakeholders
and partners, continuously review the business case, ROI forecasts and the key
metrics to measure scheme success.
·
Work with business development to
identify partner opportunities, as required, to fill solution gaps and
redemption programs opportunities.
·
Manage 3rd party
partnerships for blue & white label programs in order to deliver revenue
and customer number targets.
·
Ensure customer facing staff and all
staff across all areas of business have access to appropriate training and
information to be able to efficiently resolve all loyalty scheme customer
queries.
·
Deliver analysis and reports to
demonstrate the effectiveness of loyalty communications including
recommendations for future improvements and testing.
·
Test and learn – put in place robust
testing plans to continually optimize the program and demonstrate ROI.
·
Manage the direct and cross
functional teams working with the program to coach and inspire exceptional
delivery
Qualifications
·
A Bachelor of Commerce degree, with
specialization in Marketing or any other related field is required
·
Professional qualifications in CIM
will be an added advantage
·
A Master’s degree in Marketing will
be an added advantage
·
At least five (5) years’
experience in a relevant marketing role
·
At least five (3) years’
experience in Brand Management
·
Experience in management of a loyalty
program
·
Experience in product development
·
Excellent interpersonal, and
negotiation skills with the ability to network, generate new business and
develop strong business relations.
·
Team player with demonstrated work
ethics; consistently demonstrates a high level of professionalism.
·
Effective prioritization skills to
meet a complex set of business demands and demonstrate delivery against
multiple objectives.
·
Assertive, self-motivated with desire
to succeed in a fast-paced environment.
The above position is a demanding
role for which the Bank will provide a competitive remuneration package to the
successful candidates. If you believe you can clearly demonstrate your
abilities to meet the criteria given above, please log in to our Recruitment
portal and submit your application with a detailed CV.
How to Apply
To be considered your application
must be received by Friday 14th September, 2018.
Qualified candidates with disability
are encouraged to apply.
Only short listed candidates will be
contacted.
NB: In the event that you are invited to interview for any
positions, we will require that you provide us with the following documents:
·
National I.D.
·
KRA Pin Card
·
Birth Certificate of self
·
Passport Photo (White Background)
·
NSSF Card
·
NHIF Card
·
Police Clearance Certificate (less
than 5 Months old)
·
Academic and Professional
certificates, including official transcripts
·
Certificates of Service from previous
employers as applicable
