Kenafric Industries Limited
Job Title: Graduate Trainee – Market Research
Job Title: Graduate Trainee – Market Research
Department & Section:Quality Assurance & Product Development – Confectionery
Reports To: QA & PD Manager
Main Purpose of this Position: To survey customer preferences, collect and analyze statistical
data in order to support management decisions on products.
1. Monitoring and forecasting market
trends
2. Conducting consumer and market
research to establish strengths, weakness, opportunities and threats.
Key Responsibilities
1. Implementing the departmental strategy in line with the Quality
Assurance and product development strategy, policies, processes and procedures
to achieve the organization’s objectives.
2. Conduct qualitative or quantitative surveys, undertaking
ethnographic research (observing people in their homes and other environments);
and monitor the progress of research projects
3. Monitor and forecast marketing and sales trends & perform
valid and reliable market research SWOT analysis
4. Collect data on consumers, competitors and market place and
consolidate information into actionable items, reports and presentations
5. Understand business objectives and design surveys to discover
prospective customers’ preferences and ensure necessary data is captured
6. Devise and evaluate methods for collecting data, such as
surveys, questionnaires, and opinion polls to gather data about consumers,
competitors, and market conditions
7. Evaluate program methodology and key data to ensure that data on
the releases are accurate and the angle of the release is correct
8. Analyze data using statistical software; convert complex data
and findings into understandable tables, graphs, and written reports to
identify consumer patterns & recommend solutions needed
9. Provide competitive analysis on various companies’ market
offerings, identify market trends, pricing/business models, sales and methods
of operation.
10.
Manage and co-ordinate any projects
requiring external research
11.
Implementing best practices in
research & respective areas of work.
12.
Implementing product quality,
customer & Service Excellence and Change initiatives to achieve desired
business plans and culture.
Financial Resources / Other key
Resources / Assets
·
Product
·
Samples
Direct Reports: N/A
Key Interfaces
Internal
·
Sales department
External
·
Customers
Academic Qualifications
Degree in Marketing
Job / Functional Skills
·
Planning & Organization Skills.
·
Interviewing Skills
·
Analytical Skills
·
Innovation
·
Problem solving skills
·
Reporting & Presentation Skills.
General Skill
·
Teamwork
·
Communication Skills
·
IT skills
·
Customer Service
·
Time Management
Behavior
·
Customer Centric
·
Ownership
·
Continuous Improvement
·
Leadership
Relevant Experience
Relevant internship experience
How to Apply
If you are up to the challenge, and,
possess the necessary qualification and experience, please send your
application letter and CV quoting the job title on the email subject (GRADUATE
TRAINEE- MARKET RESEARCH) to recruit@kenafricind.com by 19th May, 2018.
