Africa Nazarene University (ANU) is
an accredited Private Christian University sponsored by the Church of Nazarene
International, which follows the Wesleyan Holiness Tradition.
It integrates faith with learning to
produce well rounded individuals who are able to meet challenges of their
times.
Senior Administrative Assistant –
Marketing
(2 Positions)
The University is looking for
qualified persons to fill the position of Senior Administrative Assistant
(Marketing), reporting to the Marketing Officer.
This role consistently seeks to
enhance marketing effectiveness through the best in class application of
marketing data, analytics and creative testing to inform campaign strategy and
objectives and to track, optimize and report on the performance.
It also involves the development of
university advertising strategies, implementation of and evaluation of ad
campaign overall performance.
Specific Duties and Responsibilities
·
With guidance from the Marketing Officer
and in line with the strategic plan, prepare operational plans for brand
building and student enrollment; including setting targets, mapping recruitment
activities, budgeting.
·
Implement student recruitment
activities which include; planning and executing student drives and student
activities aimed at creating awareness, boosting enrollment and raising the
University profile.
·
Drive brand loyalty and interest
through all social media platforms by keeping the audiences engaged through
generation of captivating content and offering exceptional experience.
·
Drive brand awareness through
development of suitable programs that attract stakeholder interest that lead to
the building of the ANU brand.
·
Development of innovative and
effective advertising campaigns by ensuring that the message projected portrays
the company image and reaches target audiences.
·
Lead the marketing research effort
through the analyzing customer preferences, trends, profiles and competitor
analysis.
·
Develop suitable data collection
tools for gathering of intelligence and mining the data to influence decisions.
·
Monitor regional and local market
trends and ensure that all opportunities are optimized to penetrate new
markets.
Minimum Requirements
·
A Bachelor’s Degree in Marketing and
a minimum of 5 years of working experience in marketing and sales. MBA
Qualification is a plus but not a must.
·
Experience in successfully executing
conversion and sales strategies
·
Must be great communicator with the
ability to provide a clear and persuasive pitch.
·
Must be results driven, goal oriented
and proactive.
·
Must have experience working with
data to develop insights and trends for decision making.
·
Must be conversant with social media
tools.
·
Excellent written and verbal
communication skills.
·
Results oriented with the ability to
successfully deliver on sales, financial and customer satisfaction outcomes.
·
Ability to work independently with
minimal supervision, as well as demonstrated ability to proactively and
effectively work in a team environment
·
Decision making, problem solving with
strong negotiation skills
·
Professional maturity and enthusiasm
Interested candidates who meet the
above qualifications should send their applications to:
The Vice-Chancellor
Africa Nazarene University
P.O. Box 53067 – 00200
Nairobi
Africa Nazarene University
P.O. Box 53067 – 00200
Nairobi
Applications should have a cover
letter, curriculum vitae, copy of certificates, names and contacts of three
referees, and should reach the office not later than Thursday, 8th February,
2018.
The applications will be reviewed on
a rolling basis.
Applications could also be dropped at
the Nairobi, CBD Campus – Aghro House, Moi Avenue.
Note that only short listed
candidates will be contacted.