Marketing Manager
Longhorn
Publishers Limited, a leading firm with a strong presence in East Africa region,
whose core business is
publishing and distributing educational and leisure publications, wishes to recruit dynamic and results oriented
individuals to fill the following posts:
publishing and distributing educational and leisure publications, wishes to recruit dynamic and results oriented
individuals to fill the following posts:
Terms: Permanent and pensionable
Reporting to the Chief Commercial Officer
Job Description
The holder of this role will be accountable for managing all strategic marketing activities and campaigns across
the segments. He/she will lead, motivate and develop capabilities of the marketing team and provide strategic
marketing leadership and consultancy.
Responsibilities
·
Develop, manage and ensure the
marketing strategy for both the parent company and the subsidiaries are in
place.
·
Review regularly the marketing
practices in the organization and enforce best practices in the industry.
·
Analyze the effectiveness of all
marketing efforts including their contribution to the effectiveness of sales
campaigns.
·
Develop and grow the Longhorn Brand.
·
Participate in price fixing,
developing sales offers, and reward scheme for best customers.
·
Develop and implement guidelines for
sponsorship of events and activities of business partners.
·
Ensure efficient and optimal use of
promotional materials.
·
Monitor, review and present marketing
research and market intelligence reports.
·
Monitor, review and report all
marketing activities.
·
Managing launch campaigns for new
products
·
Develop linkages with strategic
partners to gain competitive advantage
·
Financial management of the marketing
programs, including budget planning and resource allocation.
·
Prepare the Marketing budget and
forecasts for the fiscal year and ensure optimal use of the funds.
·
Participate in stakeholder forums to
build sustainable relationships for long term business growth.
·
Work together with the Sales Managers
of Primary and Post Primary to achieve the sales target.
Qualifications
·
Master Degree in Marketing or any
related course.
·
Certification from Chartered
Institute of Marketing.
·
Five (5) years marketing experience
of which 3 years leading a Marketing Department.
·
Possess excellent verbal and written
communication skills.
·
Strong leadership and interpersonal
skills with demonstrated competencies in championing customer
focus.Demonstrated capacity to lead, coach and supervise team members effectively
to deliver on business targets.
·
Demonstrate the personal qualities of
being a self-starter, organized, results oriented and a team player.
·
Leadership Skills.
·
Relationship Management Skills.
·
Analytical Skills – Marketing.
·
Basic computer skills.
·
Excellent negotiation skills.
·
Excellent presentation and
communication skills
Business Advisor
(4 Positions)
Terms: Permanent and pensionable
Remuneration: monthly salary plus commission
Job description
The positions will responsible to the Sales Managers Primary for planning and executing sales promotion
activities in order to grow sales in the assigned region for the Primary business segment. Executing sales
promotion strategies for the Company with an aim of ensuring the set regional sales revenues budgets are
achieved.
Remuneration: monthly salary plus commission
Job description
The positions will responsible to the Sales Managers Primary for planning and executing sales promotion
activities in order to grow sales in the assigned region for the Primary business segment. Executing sales
promotion strategies for the Company with an aim of ensuring the set regional sales revenues budgets are
achieved.
To ensure the efficient and optimal use of company
resources allocated to the sales function in the
region. Key performance indicators are based on achieving sales and adoptions of Longhorn’s front list and
backlist titles and achieving yearly sales targets in their territory.
region. Key performance indicators are based on achieving sales and adoptions of Longhorn’s front list and
backlist titles and achieving yearly sales targets in their territory.
Responsibilities
·
Developing and implementing
quarterly, monthly and weekly sales plans for the team within respective
territory.
·
Planning and implementing teacher
workshops and seminars on capacity building.
·
Building Collaborative relationships
with key stakeholders in the education sector and non-conventional markets.
·
Gathering and communicating market
intelligence.
·
Ensuring that business systems and
ethical standards are upheld.
·
Identify and develop new markets in
the region to ensure growth in sales revenue.
·
Monitor customer behavior, collect
market intelligence to inform product development and formulation of
strategies by evaluating customer feedback and prepare weekly reports for the
Sales and Marketing Managers.
·
Ensure the achievement of the
budgeted sales and revenue targets for the territory.
·
Implement strategies and systems to
support the achievement of the budgeted sales and revenue target.
·
Be the account managers of the
regional outlets, handling any queries and debt collection.
·
Supervise and management the performance
of the Sales Representatives to ensure achievement of agreed targets.
·
Ensure outlets are well stocked and
Company products are conspicuously displayed.
·
Ensure regional customers adhere to
the trading terms.
·
Ensure the achievement of each sub
segment and sub territory
·
Supervise the commission sales
representatives to achieve their individual and collective targets
Qualifications
·
Bachelor’s Degree in Business
Administration/Management/Commerce with an option in Sales.
·
Proven knowledge and experience in
sales, marketing and customer management.
·
Experience in managing teams.
·
Experience in managing teams on
commission.
·
2 years working experience.
·
A clean driving licence.
·
Balancing needs of Customers and the
Company in negotiations to ensure win-win, collaborative partnership.
·
Excellent presentation and
communication skills.
·
Skilled in market research, personnel
management, budget and resource development, and strategic planning.
·
Excellent people skills, with an
ability to partner with a dynamic leadership team.
·
Excellent negotiation and analytical
skills, Building organizational capabilities, building accountability, enhance
and sustain performance of others and driving consumer based business
strategies capabilities.
How to Apply
If you are the right candidate for any of the above
positions and can clearly demonstrate your ability to meet
the qualifications given, submit your application letter, current CV and Certificates in pdf, indicating the job title
on the subject line; to jobs@longhornpublishers.com or send hard copies to:
The Head of Human Resource and Administration
Longhorn Publishers Limited
P.O Box 18033-00500 NAIROBI.
To reach us not later than 7th September 2017.
Only shortlisted candidates shall be contacted.
the qualifications given, submit your application letter, current CV and Certificates in pdf, indicating the job title
on the subject line; to jobs@longhornpublishers.com or send hard copies to:
The Head of Human Resource and Administration
Longhorn Publishers Limited
P.O Box 18033-00500 NAIROBI.
To reach us not later than 7th September 2017.
Only shortlisted candidates shall be contacted.