Loyalty Manager
Two Rivers Mall, East Africa’s
largest Lifestyle Center is home to over 180 retail stores; offering a great
blend of local and international experiences. A world class destination
integrating commercial, entertainment, lifestyle and hospitality facilities,
Two Rivers is the first of its kind in the Sub-Saharan region.
He/she will work closely with the
Customer service and Marketing teams to manage initiatives that will improve
commercial performance and deliver excellent customer experience with the Two
Rivers Website, eMall and mobile app across all devices. In addition, they will
be expected to continuously collect and analyze data used to define growth
trajectory.
Roles
·
Within the first 10 days, the role
holder shall perform analysis through mobile app, WIFI and online provide
analytics of shopper traffic, patterns and conversions. Information acquired
shall inform the design of the loyalty program and all related features.
·
Within the first 15 days, the role
holder shall champion Two Rivers Loyalty Program amongst the tenants and
develop promotions that will drive mobile and online sales.
·
Within the first 20 days, the role
holder shall develop an advanced multi-channel loyalty program for all brands
with a clear business implementation strategy that will improve acquisition and
retention of customers.
·
Within the first month, the role
holder shall prepare and launch program upgrades, both creative and
rewards-driven. This will drive growth and development of the Loyalty Card
discount scheme to deliver positive change to membership volumes, purchase
behavior and attrition.
·
The role holder shall examine
customer data (program engagement, rewards redemptions, general customer
behavior) and develop user experience analytics and business performance
metrics associated with the program.
·
The role holder shall work with other
internal departments to ensure all loyalty features are executed in all sales
channels
·
The role holder shall ensure accurate
website analytics and provide reliable, periodic, performance-reports to
management.
Requirements
·
Tangible experience in product
development and loyalty management (preferably in a shopping destination)
·
An exceptional performer with a track
record of delivering tangible return outcomes through monitoring network
analytics, tools and network diagnostic
·
An innovative and creative individual
with the ability to think outside the norm to achieve exceptional outcomes in
the face of competition
·
Excellent understanding of
web/digital technologies and services and ability to translate that into
methodologies related to planning and design of integrated developments
·
Tangible experience in data
evaluation
·
Personable individual and excellent
communicator who can build close and effective working relationships with all
stakeholders
·
An effective and ethical leader with
proven ability to build, retain and lead successful teams
Sales & Marketing Manager
Two Rivers Development (TRD) is a
mixed use urban node located on 102 acres along Limuru Road/Northern bypass
near Ruaka. The destination integrates retail, commercial, entertainment,
lifestyle, residential and hospitality offerings.
The key anchor development within TRD
is the Two Rivers Mall, which is East Africa’s largest Lifestyle Center and
home to over 190 retail stores offering a unique blend of local and
international experiences and 21,000 SQM of office space. Other developments
that are either operational or in advanced stages of completion include; the
Two Rivers Theme Park, The Two Rivers amphitheater, City Lodge Hotel and an
office building being developed by a leading Commercial Bank.
The mission of the TRD Sales and
Marketing Manager is to lead the process of marketing and selling all the
opportunities available within TRD by positioning TRD as the most attractive
node for investment, living, shopping, entertainment, conferencing and
hospitality in the region.
The objective of TRD is for it to be
recognized as the most desirable address and destination in East Africa. The
role holder will not only actively develop the TRD brand and create a
supporting sales and marketing strategy but will be a senior member of the
management team of TRD responsible for ensuring that TRD exceeds the brand
promise.
The role holder will also be
responsible for driving sales and marketing the Two Rivers Mall; which is a
subsidiary of TRDL. In respect of this, the role holder will be responsible for
formulation and delivery a sales and marketing strategy that will drive
occupancy for the mall and office towers, in addition to footfall and shopper
conversion at the mall. He/she will play a key role within the management team
to ensure that the Mall delivers beyond the expectations of its customers.
The commercial objectives of the Two
Rivers Mall is to be the most desirable shopping and office destination
attracting significant quality foot fall which shall in turn enable the mall to
attract and retain quality retailers, optimize occupancy and maximize and
sustain both rental and non-rental income.
The role holder will report to the Managing Director of Two Rivers Development Ltd.
The role holder will report to the Managing Director of Two Rivers Development Ltd.
Roles
·
The role holder will be responsible
for the implementation of the strategy and to meet the targets set with the
Board of the Company;
·
Within the first one month, the role
holder will review the existing Sales and Marketing strategy for the Two Rivers
Mall and Offices and if necessary propose modifications. He/she will then be
responsible for the implementation of the strategy including the management of
all third-party service providers and engagements with the tenants;
·
The role holder will be responsible
for the development of marketing collateral to an international standard for
both TRD and Two Rivers Mall and will enter appropriate partnership and use
channels that will enable TRD gain and maintain international visibility to the
appropriate audience;
·
Within the first 6 months the role
holder will build a Sales and Marketing team that is fit for purpose and that
ensures that TRD has presence and visibility both within the region and the key
catchment markets internationally;
·
The role holder will be responsible
for partnership and continuous engagement with all the key stakeholders of TRD
which includes but is not limited to the shareholders, directors, developers,
potential investors, tenants, County and National Governments etc.
Requirements
·
The role holder must have a track
record of successful destination sales and marketing, a sound understanding of
the commercial drivers of real estate, the ability to engage with sophisticated
investors and developers, a good understanding of retail and retail trends, as
well as the ability to engage and connect with the best in class retail brands
from across the globe;
·
The role holder must be an innovative
and creative leader with the ability to think ‘outside the box’ and achieve
exceptional tangible outcomes;
·
He/she must possess tangible experience
in managing large data and translating the same to useful insights that drive
marketing focus/initiatives;
·
The role holder must possess a track
record of successful delivery of projects/results;
·
He/she will be a personable
individual and excellent communicator with the ability to develop and manage
lasting relationships with diverse array of stakeholders as well as an
effective and ethical leader with proven ability to build, retain and lead
successful teams.
Leasing Manager
Two Rivers Mall, East Africa’s
largest Lifestyle Center is home to over 180 retail stores; offering a great
blend of local and international experiences. A world class destination
integrating commercial, entertainment, lifestyle and hospitality facilities,
Two Rivers is the first of its kind in the Sub-Saharan region.
The mission of the Leasing Manager is
to perform lease administration functions, to ensure compliance of lease terms
and tracking financial obligations for all lease documents. The role holder is
expected to develop and maintain strong working relationships with the current
tenants and maximize revenue and capital value of assets by attracting new
occupants to TRLC.
Roles
·
Within the first 10 days, the role
holder shall have formal face to face engagements with all tenants and provide
documented output on various touch-points and key insights with action points.
He/she will perform an in-depth analysis of all the tenants and develop a
comprehensive, up-to-date information system.
·
Within the first 15 days, the role
holder shall champion tenant retention strategies aimed at presenting a
first-class service consequently maintaining and optimizing the percentage of
leased areas. The role holder shall work with leasing agents to ensure a strong
level of rapport between the support staff and the tenants.
·
Within the first 20 days, the role
holder shall develop initiatives to increase and optimize the percentage of
occupancy to service all TRLC’s financing obligations by adopting a robust leasing
rate based on the agreed leasing percentage quarterly; pegged to a minimum 5%
conversion
·
Within the first month, the role
holder shall liaise with the Marketing team to monitor traffic evolution over
the past few months TRLC has been in operation. The role holder will be
expected to contribute to the Marketing plan solutions aimed at growing the
overall awareness of the Brand
·
The role holder shall develop a
monthly tenant update report (internal newsletter) that shall relay big data
people counters (Traffic flow to the mall), deliberations at the tenant
meeting, output expectation; relationship building focused on revenue
opportunities, key metrics for stores, market update, feedback amongst other
tenant-related news; and ensure monthly distribution to all stakeholders.
·
The role holder shall build a
comprehensive database including but not restricted to: customer information,
trading densities across all store categories i.e. Average Sales, Per Basket
Spends, Number of daily transactions.
·
The role holder shall identify
opportunities for cost savings and always ensure that all Rents & service
charge Income and Utility Billings are done 7 days prior to period end and all
collections have been done within 7 days into the period billed.
·
The role holder shall maintain and
optimize the percentage of leased areas (*Leased status means; executed
engrossed lease copy, security deposit, legal fees and advance quarter rent
fully paid) and shall regularly check for 100% compliance i.e. all tenants have
leases, licenses have been executed by both the tenant and the Landlord.
·
The role holder shall act as a credit
controller and ensure 100% debt collection/arrears as stipulated in the leases.
He/ she shall safeguard that at all times the Percentage available for Rent,
Service Charges, Marketing collateral is 100% collected i.e. TRLC is
self-funding
·
The role holder shall ensure that
actual expenses are ever in line with the forecasted budget and oversee that
TRLC has an operational budget that is in sync with the provisions with the
tenant leases
Requirements
·
Tangible experience in review and
execution of lease administration and renewals (preferably in a shopping
destination)
·
An exceptional performer with a track
record of delivering tangible return outcomes through identification of leasing
opportunities and proper management of leases in the property retail space
·
An innovative and creative individual
with the ability to think outside the norm to achieve exceptional outcomes in
the face of competition
·
Excellent understanding of key
financial ratios such as: Interest cover ratio, Debt service cover ratio, Gross
YIELD on investment, Break-even point
·
Understands property and accrual
accounting principles and has tangible experience in Interpreting industry trends
and benchmarks
·
Personable individual and excellent
communicator who can build close and effective working relationships with all
stakeholders
·
An effective and ethical leader with
the maturity to deal with sensitive issues
How to Apply
If you possess the right mix of
qualifications, experience and competencies; apply by sending your CV ONLY to careers@centum.co.ke
ONLY shortlisted candidates shall be
contacted.
The Subject of your email should be
LEASING MANAGER. Applications close on 17th June 2017.
