Report to the Marketing team
Content officer
Duties & Responsibilities
·
Accountable for all content marketing
initiatives to drive traffic, engagement, leads, that deliver sales and
customer retention.
·
Collaborates across functions and
silos to deliver an effective content marketing strategy and editorial plan to
meet the business objective at the lowest possible cost.
·
This role requires a brand publisher
mindset: To create the content our audience is looking for and then to optimize
the path to conversion.
·
Editorial calendar and organization
workflows must be developed and managed.
·
Channel management of digital content
hubs and all supporting social channels including email/newsletter
distribution. The applicant must understand the basic best practices of the
main social media channels, which content and approaches work on each and why.
·
Measurement and optimization of the
program will be required on a regular and ongoing basis.
·
Management of all creative resources
including designers, writers, and other agency personnel.
·
Integration of content programs with
brand campaigns to drive brand to demand.
·
Executive presentation on the program
approaches and results will be required.
Qualification Required for the Content officer Job
·
Has the working experience of live
show operation
·
Experience creating content for the
web and growing a social audience.
·
Editorial mindset that seeks to
understand what audiences consume and how to create it.
·
Ability to analyze and present
content and social performance.
·
Experience with WordPress, google
analytics, Slide share, and the top social channels.
·
Project management skills and
understanding how to manage the priorities of multiple stakeholders in a
complex environment and focus on the delivery of results in the form of
engagement, leads and sales.
How to Apply
Are you the person we are looking for! Please send your cover
letter and curriculum vitae to hr.ke@kilimall.com with subject title: CONTENT OFFICER on or before 21st January,
2017
