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Head of Sales Job in Kenya

Duma Works is recruiting a Head of Sales (Retail) for one of our clients, a fast growing retail chain in Kenya.

Reports To: CEO
Direct Reports:Cluster Managers / Area Retail Sales Managers

  • 5+ years’ experience managing Sales Operations and teams in the Retail sector
  • Sales Management experience in footwear retail sales preferred

  • To ensure that that each branch Stock levels are to expected reorder level
  • Ensure that each branch daily, weekly and monthly targets are achieved to expectation
  • To review the branch performance weekly and give an update of action to be taken.
  • Understand the Cluster manager and their teams and ensure they give their best while doing their responsibilities
  • To create an A team that exceed to take the company to the next level.
  • To ensure the revenue target and business objectives are met for the particular cluster zones.
  • To plan growth from the business for each company and share weekly
  • Support Cluster Managers zones where each one contributes in their best possible way and works towards the goals and objectives of the organization.
  • Create strategies for monitoring sales present and implement them.
  • Analyze current teams in shop as per their performance and give a review of expect team performance.
  • Manage all Cluster Managers movement ensuring they are being productive to increasing the revenue
  • Growth of Revenue through Institutional sales for each branch/Zones generated and negotiated by you.
  • Ensure that each branch has a minimum growth of 10% for each branch
  • Be active in the Whatapp group that will enable you to keep track of the branch hourly performance and also indicate what action is being taken
  • Work hand in hand with the internal stock Auditor manager in inventory and cycle counts as per instruction from Internal Auditor and also I.T team.
  • Have a report of the Training need analysis for each branch and work hand in hand with the cluster to fill the gaps missing.
  • Appraisal reports for Cluster manager and also staff required on a month on bases as per the format given.
  • Prepare low performance branch list and share to HR-department for action to be taken
  • Set the realistic and achievable targets for the Cluster Managers Zones. This you do by taking the branch targets and dividing it to the teams.
  • Have the Cluster Managers devise strategies and techniques necessary for achieving the sales targets. Discuss and decide the future course of action from the contribution given.
  • Motivate team members by ensuring teams are working as a single unit towards a common objective. Resolve grievances and issues within team members and inter branches.
  • Develop lucrative incentive schemes and introduce monetary benefits to encourage them to deliver their level best. Appreciate whenever they do good work. Especially for also maintain Zero shortage.
  • Ensure Cluster Managers are generating their reports as per the procedures. Track individual performance through the reports and make sure each one is living up to the expectations of the organization.
  • Maintain and improve relationships with the clients.
  • Any issues with system update the I.T department for quick checks and avoid delays in response
  • Work on getting updates from Accounts to have the relevant issues in regards to less banking and excess update the HR department also for action to be taken
  • Coordinate with the Procurement department follow up that all deliveries are submitted to them for Tally update ensure Cluster push the manager to send all documents and reports to office.
  • Ensure that Accounts department arrange for audit for branch Cash, petty cash, stock and also over head for the branch.
  • Maintain necessary data and records for future reference. You will also be given the historical data for the region so that you can use for comparison to see if there is any growth.
  • Training Branches on a monthly bases at least two to three branch all Training materials to be share also to branches for reference .
  • Creating system & procedures to keep the branch in check by having segmented stock take done.
  • Deliver Sales Fundamentals (Distribution, Shelving, Merchandising, and Pricing) goals across all Branches on agreed to retail priorities for the Customers within multiple markets. This you will get assistance form the Head of Sales and management.
  • Maintain continual improvement of sales coverage and productivity within a specific department of Team Retail Selling Organization.
  • Understand and optimize selling effectiveness of the Team Retail Sales Department. Identify needed training, desired system and work process improvements, and maintain effective balance of Branch set/surge work and retail Branch coverage.
  • Expert resource to Sales Head & other departmental Heads for all operational issues with assigned customer within a specific department.
  • Effectively and properly use technology, communication of retail priorities through checking fast moving, slow moving and also the cut sizes from system and requesting for necessary stock.
  • Effectively plan and execute Sales Meeting on periodic basis.
  • Possess the ability to travel overnight for meetings and market visits.
  • Miscellaneous duties as assigned.
  • KPI for all cluster managers.
  • Setting and implementing sales targets for the respective region and also the season
  • Maximising sales and profitability for the respective region
  • Providing team with a stimulating and supportive environment
  • Maintaining and increasing standards of customer service
  • Driving team performance
  • Controlling the training and development of staff
Strategic Roles
  • Strategic planning for new customers, products, markets (product category/geographical market etc)
  • Defining the brand value proposition (what does the brand stand for, what the brand deliver e.g fashion, lifestyle, value for money)
  • Defining the possible route to market (own stores, distribution, franchise, store etc)
  • Defining the price positioning in the market/s
  • Retail survey for new stores
Core Roles
  • Increase sales and margins from the various distribution channels
  • Acquire customers, retain customers and grow the value from each customer
  • Ensure the products and the outlets are in line with the brand
  • Ensure the customers touch points (people products, store, communication, customer care etc) are in line with brand
  • Keep tag on the changing trends and competition landscape
Misc Roles
  • Shop wise product category wise and sales person wise performance
  • Budget Vs actuals
  • Trend analysis
  • Marketing impact
  • Supplier wise product analysis
  • Sales projections
Support Role
  • Sourcing-work on changing trends and product price points and feedback on products
  • HR-acquisition and skill enhancing of the manpower
  • IT gets data for data analytics
  • Finance-budgeting profitability analysis and cash flow projections
  • Supply chain requisitions for material is accurate and timely
Travel: This post will be 100% field-based (in Nairobi + its environs)
To Apply

Cover Letter describing your interest and detailed CV are to be sent by email to marking the subject as “2594”, Your Full name & Phone number e.g. 2594 Barack Obama, +2547xxxxxxxx. 

If you don’t follow these instructions, your application will not go through.

Deadline for receiving applications: 15th January 2017
N.B.* You will receive a confirmation email and an alert to take a basic screening test over SMS or online. The email with the test may not arrive immediately. Please be patient. The email/SMS test will typically be 5-8 questions to help us understand your background. Regular SMS rates apply to the test. If you have any issues with the process, please reach out to +254702093793. The Duma Works team will be out on holiday leave until Jan. 3rd so please be patient when waiting to hear back with results on the initial test.

If you apply and don’t meet these minimum qualifications, we won’t be able to forward your application to the employer.

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