Kenafric
Industries Limited
Job
Title: Category Manager
Reports
to: Regional Sales Manager
Area: Confectionary Division
Job
Purpose: To provide focus on Planning and Execution of strategies
for the category, across the sales, distribution marketing and part of supply
chain functions.
Key
Accountabilities:
·
Ensure their category is available
and visible at all points of sales in general and modern trade; work with ASMs
to ensure execution in all areas nationally.
·
Ensure Merchandising material is
appropriately placed at all points of sale; Work with ASMs to ensure execution
in all areas nationally.
·
Plan and Execute all advertising and
promotional activities for the category ,leverage on consumer marketing
platforms; work with Marketing manager and agencies.
·
Forecast demand for their category
based on marketing plans and external factors; work with supply chain planner.
·
Responsible for budget development,
revenue and marketing budget for the category; work with Country sales manager
and Business Unit head.
·
Identify Growth and innovation
opportunities through generation of consumer and marketing insights; work with
NPD team
·
Responsible for competitive analysis
and ensure pricing and value chain models are competitive and well defined for
their category; work with FBP and CSM, approval by BUH.
Education
and Training Requirements:
·
A University Degree in
Business/Sales/Marketing or similar related field.
·
At least 5 years experience in
similar /adjacent role in FMCG.
·
Solid knowledge of sales and
marketing principles especially in FMCG.
Competencies:
·
An analytical, detail oriented mind
with strong bias for execution and ability to execute
through people.
·
Ability to work well under pressure
in a fast paced environment.
·
Ability to build relationships with
and influence internal and external stakeholders
How
to Apply
If you are up to the challenge,
posses the necessary qualification and experience, please send your application
letter and CV quoting the job title on the email subject (CATEGORY MANAGER) to
recruit@kenafricind.com by 5th December, 2016
