King Beverage Limited is a wholly
owned subsidiary of Centum Investment Company Limited dealing in Alcoholic
Beverages commercialization.
King Beverage was established in 2014
with a franchise to distribute and market Carlsberg Premium Beer. This
Franchise was later extended to cover the whole of East Africa. Subsequently,
two other Spirits franchises have come in to the fold. Over the Last two years,
King Beverage brands have made significant inroads in the Kenyan market.
To effectively support brand strategy
execution of company, we look to engage a high caliber professional as a Brand Manager.
THE ROLE
The Brand Manager is a critical driver
of the Kenya growth strategy. Responsible for the development and
implementation of local brand strategies and activities which assist in the
successful achievement of the company’s commercial and brand building goals.
With a significant contribution to achievement of the P&L for Kenya,
KEY RESPONSIBILITIES
1. Taking the brands’ Africa strategies and creating a programme of
market activities which help achieve sustainable business growth in the region.
Recommending Brand priorities and levels of investment to drive this growth in
close collaboration with the Area Manager.
2. Leading the development of local market brand communication and
advertising material to support field sales team efforts, including the
planning and procurement of POS.
3. Motivating cross functional teams, external agencies and
customers to achieve excellence in planning and execution of the marketing
plan.
4. Supporting the development of annual marketing plans, working
with King Beverage and EFME, focussing on the creation of a 12-month activity
and promotional calendar which is measured by clear performance indicators.
5. Monitoring contracted promotions, media and advertising and
submitting (to all stakeholders) monthly reports highlighting progress against
the agreed plan.
6. Report on pricing as set in pricing strategy on a quarterly
basis, as well as KPIs set for each activity on a monthly basis.
7. Work with the local team to develop Insights into local
consumers, customers, etc.
8. Working to explore digital trends in the Kenyan market, ensuring
that Edrington brands are frequently “talking to” consumers through the digital
channel. Optimise the content creation to ensure brand messages are relevant
and engaging.
9. Managing the marketing investments to deliver all agreed
marketing activities within the budget.
10. By frequently undertaking market visits with the sales team,
interrogating effectiveness of all executed marketing activities and make
recommendations for remedial actions or improvements to future campaigns and/or
strategies.
11. Demonstrating technical marketing skills and company product
knowledge.
12. Achieving frequent, positive media coverage across all available
media channels.
EDUCATIONAL & JOB
EXPERIENCE REQUIREMENTS
1. Relevant degree
2. 3 years of direct sales and marketing experience.
COMPETENCIES
The preferred candidate will possess;
1. The candidate will be able to speak, read and write fluent
English.
2. A proven first-class cross-culture marketer with the ability to
interact and cooperate with all internal and external customers, clients and
partners.
3. Excellent presentation skills to a variety of audiences.
4. Excellent computer skills, notably Excel & PowerPoint and
proven skills of reporting.
5. Strong understanding of customer and consumer requirements and
market dynamics.
6. Willingness to spend time in trade and to travel within Kenya
and occasionally beyond.
7. A creative thinker with a proven ability to oversee all
marketing, advertising and promotional activities including demonstrable
problem solving.
8. Ability to proactively establish and maintain effective team
relationships across all support departments.