AAR
Healthcare
Vacancy: Head of Marketing &
Customer Experience
Location: Head
Office, Nairobi
AAR
Healthcare is currently one of the largest providers of outpatient healthcare services
in East Africa, with a network of 38 Outpatient Centres in the region and
serving over 650,000 clients annually from all major medical insurance
providers as well as non insurance clients across the social divide.
AAR
Healthcare is seeking a qualified Head of Marketing and Customer Experience
with an excellent performance record and preferred high level of relationship
with major medical insurance providers, to join our team at the senior
management level.
Overall
purpose of the job: The
senior manager will be tasked with delivering the overall revenue targets for
the business on retention and growth; execute the company corporate brand
strategy; improve our customer experience while ensuring customer relation
programs are well executed.
The
key responsibilities of the position:
- Developing
and implementing the company marketing & communication plan
- Developing
a customer service excellence strategy and manage the existing customer
feedback system to ensure high level of clients retention
- Execution
of the brand strategy for clinic and emergency rescue business to ensure
maximum brand awareness and visibility
- Managing,
motivating & guiding the business development executives on business
acquisition and relationship building in order to achieve/exceed clinic
specific targets
- Spearheading
continuous market research for AAR healthcare brand
- Participating
in management decision making and preparation of management papers
- Providing
in-depth market, industry and competitive analysis and market positioning
and relevant reports to management on healthcare industry
- Developing
merchandising and marketing materials to enhance brand awareness
- Maintaining
a good relationship with the media and external agencies
- Fostering
a good relationship with key medical insurance accounts
- Initiating
and implementation the companies corporate social responsibility programs
- Consolidating
and preparation of weekly and monthly reports to the General Manager
- Preparing
the sales and marketing budget and ensuring maximum utilization &
control
- Working
with advertising agencies and PR agencies to develop effective
communication strategy
- Monitoring
daily patients visit trends in order to anticipate areas of intervention
Position
Requirements:
- BCOM
Marketing or Business Related degree
- MBA
is an added advantage
- Professional
training and Membership to the relevant professional bodies (eg. CIM, MSK)
- Experience
in a sales and marketing function for at least 5 years, 3 of which should
be at senior management level.
- Must
have been a senior manager in a credible service organization for a
minimum of 3 years.
Other
competencies:
- Possess
a high level business acumen and ability to display orientation to market
dynamics and profit maximization
- Proven
Leadership skills, good inter-personal skills, and ability to build personal
relationships with other members of staff, to enhance corporate
performance
- Be
highly action oriented.
- Experience
in managing strategy, change, diversity, financial performance,
productivity, championing customer focus and people management
- A
proven track record in delivering results;
- Good
networking skills
- Possess
good analytical skills
Application
guidelines:
If you
meet the above requirements and are interested in the position, please CLICK HERE to apply online
To be considered your application addressed to the HR Business Partner must be received on or before 24th August, 2016
Only short listed candidates will be contacted.