Are
you the perfect fit?
Consumer Insight Ltd, is seeking for suitable candidates to fill the following vacant position;
Consumer Insight Ltd, is seeking for suitable candidates to fill the following vacant position;
Job
Title: Social
Media Executive
Reports
To: Research Manager
Main Purpose of the Job: To attract and interact with targeted virtual communities and networks users to achieve superior customer engagement and intimacy, website traffic and revenue by strategically exploiting all aspects of the social media marketing roadmap.
Main Purpose of the Job: To attract and interact with targeted virtual communities and networks users to achieve superior customer engagement and intimacy, website traffic and revenue by strategically exploiting all aspects of the social media marketing roadmap.
- Create
interesting and engaging content for multiple social channels
- Generate,
edit, publish and share daily content (original text, images, video or
HTML) that builds meaningful connections and encourages community members
to take action
- Create
editorial calendars and syndication schedules
- Responsible
for daily posts to all social media outlets
- Become
a company advocate in social media spaces, engaging in dialogues and
answering questions where appropriate
- Use
alerts, search and other tools to monitor for mentions
- Set
up and optimize company pages within each platform to increase the
visibility of company’s social content
- Regularly
provide feedback on insights gained from social media monitoring (Facebook
Insights, etc.)
- Collaborate
with the internal team members to develop clear business and measurement
objectives for each campaign / initiative.
- Set
clear measures and KPIs for activity to drive continuous improvement and
demonstrate impact and efficiency of activity to the business
- Present
a weekly report (every Monday) on the previous weeks activities, on all
social media platforms.
- Monthly
reporting updates, including brief analysis on following, engagement,
clicks, conversions, and trends
- Continuously
improve by capturing and analyzing the appropriate social data/metrics,
insights and best practices, and then acting on the information
- Continuously
monitor social media trends and tools for changes that affect our
competitive landscape
- Identify
opportunities to guest blog and invite guest bloggers to participate
- Any
other duty as may be assigned.
Person
Specification
Education Qualification and Training
Education Qualification and Training
- Bachelor’s
Degree in Communications, English, Journalism or Marketing
- In-depth
knowledge and understanding of social media platforms and their respective
participants (Facebook, LinkedIn, YouTube, Twitter.)
Knowledge
and Skills
- High
level of integrity and self-motivation
- Established
personal interest and active participation in social media channels
- Should
be confident, have self-drive, sincere, passionate & self-starter
- Fluent
in Swahili and English
- Ability
to accomplish tasks
- Technologically
savvy.
Interested candidates are invited to send an application letter, CVs and copies of relevant certificates (including KCSE certificate) to careers@ciafrica.com to be received on or before Monday, 27th June 2016.