Vacancy: Public Relations, Corporate Communications & Social Media Officer
The Company: We are a pioneering dynamic Insurance Company introducing a new and exciting ethical perspective to the Insurance market in Kenya and the region.
The Company: We are a pioneering dynamic Insurance Company introducing a new and exciting ethical perspective to the Insurance market in Kenya and the region.
Founded in the year 2008, the Company
is the first fully fledged ethically based operator in East and Central
Africa.
Job Summary: Reporting directly to the Sales & Marketing
Manager, the Public Relations, Corporate Communications & Social Media
Officer will implement the company’s Public Relations, Corporate Communications
and Social Media objectives by creating, implementing and measuring the success
of the function that will maintain a positive public image of the Company
within the market as well as enhance sales revenues.
Public Relations & Corporate Communications Duties
- Coordinate the production of all the Corporate
Publications for Internal and External audiences including Newsletters,
Corporate Profiles, Annual Reports, Strategic Plan, E-shots, etc
- Ensure proper branding, editorial design,
direction and distribution of company publications and promotional
materials including brochures, posters, banners, fliers, etc
- Coordinate editorial media relations/interests
as well as advertising and purchase of required media space
- Plan and develop communication of information
programmes to maintain favourable Public perception through the website,
social media, web sites and other emerging media
- Coordinate corporate appearances and
participation in Events, Contests, Sponsorships, Partnerships,
Exhibitions, etc to promote the Corporate Brand as well as specific
product awareness. The Events could also include Anniversaries, Launches,
Breakfasts, Agent dinners and overall event Organization and Management
- Develop strategies to influence public opinion
and promote ideas, products and services
- Handle the CSR portfolio in liaison with
Shariah department and the CEO’s Office
- Consult with Media/Advertising Agencies for
promotional campaigns
- Up-date website and Social Media content
regularly
- Provide counsel on matters Communication and
Public Relations
- Conduct Brand Audit surveys to determine TIA
Brand Performance
- Prepare the Annual departmental budget
- Prepare plans on media management and
corporate communication
- Coordinate the quality, look and feel of all
company print and corporate materials including stationery and promotional
materials such as Corporate Gifts, Tokens, etc
- Manage and coordinate all marketing,
advertising and promotional activities
Social Media Duties
- Manage Social Media sales and marketing
campaigns and day-to-day activities including:
1.
Create relevant content to reach the
company’s ideal customers
2.
Create, and manage all published
content (images, video and written)
3.
Monitor, listen and engage with users
while cultivating leads and sales
4.
Conduct online advocacy and open
stream for cross-promotions
5.
Develop and expand community and/or
blogger outreach efforts
6.
Oversee design, profiles, images,
landing pages, etc of Facebook/Twitter/Instagram/LinkedIn/YouTube/Blog, etc
7.
Coordinate design and manage Social
Marketing/Brand/Product Promotions and Campaigns on the various Platforms in
line with the overall marketing and promotional goals of the organization
8.
Compile reports for management
showing results (ROI)
- Become an advocate for the Company in Social
Media spaces, engaging in dialogues and answering questions where
appropriate
- Demonstrate ability to map out sales and
marketing strategy and then drive that strategy proven by testing and
metrics
- Develop a strategy and implement a proactive
process for capturing customer online reviews while monitoring online
ratings and respond accordingly
- Monitor trends in Social Media tools,
applications, channels, design and strategy
- Identify threats and opportunities in user
generated content surrounding the business. Report notable threats to
appropriate management
- Analyze campaigns and translate anecdotal or
qualitative data into recommendations and plans for revising the Social
Media campaigns.
- Monitor effective benchmarks (best practices)
for measuring the impact of Social Media campaigns. Analyze, review, and
report on effectiveness of campaigns in an effort to maximize results
Key Performance Indicators
(KPIs)
1. Clear Objectives
- Growth of Likes/Followers, etc
- Reach
- Engagement
- Leads
- Sales
2. Great Design
- Visual content that is consistent, compelling
and gets across
3. Solid Content Strategy
- Outlining the uniqueness of TIA business
including core values and beliefs
- In depth and detailed reasons why people want
to buy from TIA
- Description of IDEAL customers profiling their
interests, what problems can TIA solve, where do they spend their time,
and how can TIA help them?
4. Promotion Strategy
- Continuously growing fan base with appropriate
advertising/promotions/campaigns
5. Engagement Strategy
- Listen, respond, ask questions and engage with
your audience.
6. Conversion Strategy
- Convert fans/followers into customers in line
with TIA growth and engagement strategies that are cost-effective so as to
achieve the best results
7. Reports to management showing
results (ROI)
Qualifications / Skills / Experience
Qualifications / Skills / Experience
- This position requires a demonstrated level of
initiative and judgment in order to organize and prioritize tasks,
workload and projects.
- Excellent communications skills (both written
and oral)
- Computer skills to produce effective
publications, reports, documents and presentations as required.
- Strong, creative, analytical, organizational
and inter personal skills
- Professional manner, tact, diplomacy and
discretion in dealing with members, non-members, complainants and
colleagues
- Proven working experience in social media or
related field (including but not limited to Blogging, Facebook, LinkedIn,
Google+, Google Communities, Twitter, Flickr, YouTube, Pinterest,
Instagram and more) and how each platform can be deployed in different
scenarios
- Excellent consulting, writing, language,
editing (photo/video/text), presentation and communication skills
- Demonstrable social creativity, networking
experience with available links to profiles and social analytics
tools/software knowledge (Hootsuite, Raven Tools, Google Analytics,
Facebook Insights, etc)
- Adequate knowledge of web design, web
development and Search Engine Optimization (SEO) as well as content
development and publishing
- Knowledge of online marketing and good
understanding of major social media marketing channels (For example Social
media paid advertising campaigns including Facebook, Linkedin, Twitter,
You Tube.
- Positive attitude, detail and customer
oriented with good multitasking and organizational ability
- Exceeds at building and maintaining sales
relationships, online and off
- Is a Team player with the confidence to take
the lead and guide other employees when necessary (that is in content
development, creation and editing of content, and online reputation
management)
- Makes evident good technical understanding and
can pick up new tools quickly
- Demonstrates winning Social Customer Service
techniques. Possesses great ability to identify potential negative or
crisis situation and apply conflict resolution principles to mitigate
issues
- BS in Communications/ Journalism, Marketing,
Business, New Media or Public Relations
- Minimum 2 years’ experience in the field with
demonstrated success
How to Apply
Application letters and copy of current CV in one document with names and address of three referees and
clearly indicating the position title
“APPLICATION FOR PUBLIC RELATIONS, CORPORATE COMMUNICATIONS & SOCIAL MEDIA
OFFICER”
should be sent by email to
hr@takafulafrica.com
so as to reach the HR&
Administration Manager
