Kilimall International
Company Background: Kilimall is the largest online retail store in
Africa with over 100,000 unique visitors a day, buying everything from
Fashion to Phones.
Founded in 2014 in Kenya, Kilimall’s
mission is to revolutionize the concept of shopping by providing customers with
the best online shopping experience.
Seller Marketing Manager
- Research consumer demand and explore ways to
increase it.
- Assist with the development and writing of
marketing materials, such as plans, recommendations and presentations
- Analyse current and past marketing data to
help determine Business Unit (BU) marketing strategy.
- Ensure marketing ideas coincide with the
company's brand and mission statement.
- Determine how a product or service is marketed
and where; finding the right media helps reach the intended audience and
remain within budgeting constraints
- Works with product and brand managers to
determine how to best reach an intended demographic
- Helps develop marketing campaign content, such
as web advertisements, TV and radio commercials, billboards and other
types of content
Ads Specialist
- Manage the set-up, analysis, and optimization
of online ad campaigns
- Daily management of bids, spend and resulting
performance to ensure accomplishment of performance goals in alignment
with stated objectives
- Ongoing account optimization: structure
improvements, targeting improvements (geo, demographic, day-parting,
keyword and URL), frequency caps, search query mining, keyword expansion,
advanced use of negative keywords, and improvement of bid management
processes and algorithms
- Maintain a dashboard for reporting and ongoing
analysis and meet ongoing reporting requirements to keep the team informed
on performance, optimization, and overall results
- Work closely with external partners and
vendors including Google and Yahoo-Bing to maintain support and keep up to
date on new features and product capabilities
- Develop and communicate ideas for improving strategies, practices and approaches, and ensure the successful implementation of those ideas.
If you are up to the challenge and do
possess the necessary qualification and required skills & experience,
please submit your cover letter and CV to hr@kilimall.com on or before 5th
March, 2016 indicating the position you are applying for on the mail subject
and expected salary in the message body