Marketing
Operations Manager
The
Marketing Operations Manager is a key role within the Kenya lubricants
marketing function supporting the growth of the Lubricants business in the
OU.
The
role is instrumental in driving marketing operational excellence by providing
effective and necessary support to inform the development of marketing
strategies and plans for the OU lubricants business, measurement of their
implementation progress as well as driving the PLM, Pricing, S&OP and
market understanding processes.
Market
Insights and Understanding
- Conduct
brand, market and competitor analyses that feed into country lubricants
marketing plan development.
- Coordinate,
deploy and manage identified/agreed marketing research projects aimed at
providing insights that inform product, brand and channel strategies.
- Continuously
scan the environment to identify new opportunities and provide feed of
suspects into the SPANCOP pipeline.
Product Lifecycle & Portfolio Management
- Manage
the running of the Product Lifecycle Management (PLM) process from product
introduction to withdrawal.
- Prepare
business cases for new product/SKU introduction, underperforming SKU
withdrawal and liaise with the Africa PLM Manager on business case
approvals, product label/packaging development.
- Continuously
analyse portfolio performance and make recommendations to achieve a robust
portfolio that reflects the local market needs.
Pricing
- Conduct
periodic value chain analysis, regular updates to brand maps for key SKU’s
and make recommendations to extract maximum value and meet price
positioning objectives.
- Monitor
pricing performance for key SKU’s, including cost trends, provide analysis
to inform pricing positioning and review mechanism for B2B customers.
- Ensure
the master Wholesale & Recommended Retail list price is up to date and
any changes are communicated to all relevant stakeholders.
- Provide
new product pricing recommendations in liaison with the Lubricants
Marketing Manager
Marketing implementation
- Provide
support for key lubricant marketing projects and initiatives including
evaluation of return on marketing investments (pre and post
implementation, concept testing for new products, new product
potential/market penetration evaluation, preparation of marketing
investments business cases, ad-hoc analysis as may be required from time
to time
- Manage
the procurement of marketing materials for agreed campaigns/marketing
initiatives to ensure best value in liaison with CP/initiative owner and
in compliance with CP policies.
- Monitor
and challenge utilization of the SP&A as per planned marketing activities
to ensure spent is within approved budget.
- Improve
marketing communication decisions through analysis of the different media
options and their effectiveness using appropriate marketing metrics.
Demand Panning
- Lead,
manage and drive effectiveness in lubricant sales forecasting across the
organization as the lubricant sales & operations process focal point
to achieve business goals.
- Liaise
with the sales team to capture any new activities that impact demand and
sales forecast and make necessary adjustments to sales forecasts
accordingly.
- Coordinate
and convene the lubricants S&OP meetings in liaison with the Supply
Manager and follow up to ensure agreed actions are closed out by all
parties.
Others
- Support
and participate in the on-ground implementation of marketing initiatives,
agency supervision and performance evaluation on need basis.
Job Knowledge, Skills & Experience:
- A
university degree preferably in business, marketing or related field.
- At
least 3 years of experience in marketing with strong analytical
skills.
- Experience
in an FMCG setting and digital marketing while not essential is an
advantage
- Good
understanding of Retail, B2C and/or B2B markets.
- Ability
to draw insights from data and communicate them to different audiences
with ease.
- Good
project management, communication and presentation skills
- Self-motivated
and individual with good commercial instinct and customer orientation
- High
proficiency in Microsoft Excel, PowerPoint and other common computer
programs
How to Apply
CLICK HERE to apply online
