Digital
Marketing Interns
Cytonn Investments is an independent investment management firm, with offices in Nairobi - Kenya and D.C. Metro - US.
Cytonn Investments is an independent investment management firm, with offices in Nairobi - Kenya and D.C. Metro - US.
Cytonn
is primarily focused on offering alternative investment solutions to global
institutional investors, individual high net-worth investors, local
institutional investors and diaspora investors interested in the East-African
region.
To
manage its rapid growth, the company is looking for dynamic and hardworking
individuals with strong leadership and entrepreneurial skills to join as
Digital Marketing Interns.
Working
with the marketing, communications and technology departments, the interns will
participate is development of a digital marketing strategy and implement it in
a real environment using modern tools and techniques.
The
overall objective is to generate revenue and acquire customers.
Successful and highly productive interns will be retained as full time
employees with the opportunity to participate in both a strong incentive
structure and equity ownership plan.
At Cytonn, recruiting is a decisive competitive advantage because Cytonn’s future success depends on recruiting and training the most capable graduates. Cytonn runs a training program dubbed Cytonn Young Leaders Program (CYLP).
CYLP is a rigorous 12-week training programme which aims to equip individuals with practical and competitive skills in Cytonn’s areas of operation.
At Cytonn, recruiting is a decisive competitive advantage because Cytonn’s future success depends on recruiting and training the most capable graduates. Cytonn runs a training program dubbed Cytonn Young Leaders Program (CYLP).
CYLP is a rigorous 12-week training programme which aims to equip individuals with practical and competitive skills in Cytonn’s areas of operation.
Program
participants are exposed to challenging and fulfilling career options with an
emphasis on leadership and problem solving.
Skills Required
Skills Required
- Knowledge
of consumer marketing with a focus on developing/optimizing digital
marketing programs.
- Knowledge
of a range of marketing channels, including mobile, online and direct
marketing.
- Basic
knowledge of testing methodologies and A/B testing with good reporting
capabilities.
- Ability
to research best practices, report on competitive activities and deliver
strategic recommendations for the future.
- Excellent
project management as well as exceptional interpersonal and organizational
skills.
- Basic
knowledge of HTML and web editing is a plus.
- Proven
verbal, written and presentation communication skills.
- A
highly self-driven individual with creative thinking skills and high
energy. Must have proven genuine interest in digital and online platform.
Responsibilities
- Research
and develop skills in digital marketing with a Cytonn centric approach.
- Develop
digital marketing strategy, gather requirements, create requirements
document and launch campaigns.
- Monitor
& analyze data from online programs to optimize programs through the
customer lifecycle.
- Regularly
present highlights and data analytics to company executives and prepare
presentations for the board.
- Work
across teams to create appealing and effective campaigns, communicating
effective marketing concepts through articulate copy, design and metrics.
- Manage
and execute various test and campaigns via marketing tools across team.
- Provide
support for day-to-day operational aspects of digital campaign strategy.
- Liaise
with digital agencies and other related digital material vendors
- Collaborate
with internal teams to create content for digital platforms.
Qualifications
- Minimum
of B+ in KCSE or equivalent
- A
bachelor’s Degree in Communication, Marketing, ICT or any other related
field, with upper second class division or above
If you feel that you possess the above qualifications and would
like to be considered for this job, please visit the Careers page onwww.cytonn.com/careers and upload your application letter and
current CV by end of day on the March 22, 2016
Only shortlisted candidates will be contacted.
Only shortlisted candidates will be contacted.