2 Positions
Reports to: Business Unit Head
Area: Kenya
- Manage Sales and assist BUH to meet the
monthly, quarterly and annual sales targets for the FY products within the
designated region.
- Ensures consistent, profitable growth in sales
revenues through positive planning, deployment and management of sales
personnel.
- Identify objectives, strategies and action
plans to improve short- and long-term sales and earnings.
Key Accountabilities:
- In-charge of the assigned territory’s sales
operations, departments and personnel involved in the sales function of
the country under responsibility
- To meet monthly, quarterly, and annual revenue
targets and grow sales year on year
- Manage and drive distributors to deliver in
terms of resources, reports, coverage and terms of trade
- Evaluate market trends and gather competitive
information, identify trends that effect current and future growth of
regional sales and profitability.
- Disseminate information to regional sales
representatives, corporate marketing and sales operations.
- Development of customer relationships through
regular operational reviews to ensure that product availability, distribution
and opportunities are grasped
- Develop and implement efficient route to
market strategies for both General and Modern trade channels
- Monitor, analyze sales and market trends
- Responsible for the Region’s forecasting and
sales tracking.
- Directs the selling activities within the
Region, inclusive of resource deployment and customer interactions.
- Responsible for managing and controlling the
sales budget
- Monitor and measure effective implementation
of field management best practices by sales force.
- To report in to Business Unit Head on a daily
basis.
Application of Guidelines &
Decision Making Authority:Empowered to make
decisions within the Region and on behalf of the Region, and authority to make
cross functional decisions in partnership with peers of other functions.
Qualifications, Experience & Skills
Qualifications, Experience & Skills
Education and Training Requirements:
- A university degree in marketing or business
studies is preferred; or a minimum of seven years of related experience or
training in the manufacturing sector; or the equivalent combination of
formal education and experience.
- Experience in developing marketing and sales
strategies.
- Proven ability to motivate and lead the sales
team.
- A good working knowledge of Microsoft Office
Suite is required.
- A valid driver’s license
Competences
- Problem-solving and analytical skills to
interpret sales performance and market trend information.
- Excellent oral and written communication
skills.
- A go-getter / self-starter able to take
initiative and operate independently of regular coaching
- Results-oriented with clarity on customer
relationship management
- Experience in hands-on selling of products of
high unit value
- Strong, clear communication and presentation
skills
- Can present himself / herself well and
properly represent the company
Job Title: Brand Manager - Footwear Division
Reports To: Business
Unit Head
Area: Merchandising & Marketing
Job Purpose:
Job Purpose:
- Develops and implements Annual & Seasonal
Merchandising & Marketing plans for the KI FD brands to ensure
achievement of annual objectives for the FD.
- Contributes towards Market Research,
Competition Analysis, Innovation, Fashion forecasting, Seasonal Product
Launches, ensuring that KI products are differentiated from competitors.
- Involved with product throughout various
stages of its life cycle (conception, definition, development, release,
and post release activities).
- Operates under moderate supervision, with some
latitude for independent judgment.
Key Accountabilities:
- Development of merchandising & brand
marketing plans in consultation with the BUH, taking into consideration
customer & market insights & overall brand needs.
- Implement brand / category / product launches
and promotional campaigns as per the approved brand schedule and budgets.
- Coordinate and compile Quarterly Market Competition
Analysis, to reach to successful developments, externally and internally
- Maintain close relationship to customers for
awareness of customers' needs and perspectives
- Frequently visits the trade to check brand
performance on the ground.
- Regularly conducts formal and informal
consumer discussions and focus groups to gather insights on the consumer
habits, category, brand and product.
- Lead any research activity on product and
brand performance.
- Monitor & evaluate own performance against
targets and submit reports to the BUH
- Development of activity budget in conformity
with the brand marketing budget and the BUH
- Track expenditure against the approved budget
and highlights problem areas for action
- Prepares and submits expenditure reports to
the BUH
- Maintains information and documentation for
the brand
- Briefing agencies, suppliers and research
companies
- Follows up to ensure accurate and timely
execution of briefs
- Participates in field promotional activities
alongside the commercial team and agencies
- Checks for and assess the impact of marketing
activities and reports to DGM
- Involved in sharing brand/promotional
activities etc with the commercial team and other stakeholders
- Regularly seeks information from the sales
team to differentiate the product or product family within a specific
market
- Involved in the resolution of issues and
problems that will affect product's success
- Liaises with the finance department in respect
to budgeting and budgetary control
Application of Guidelines &
Decision Making Authority Guidelines: Failure
to achieve results or erroneous decisions or recommendations make cause delay
in program and/or schedules and may result in allocation of additional
resources.
Decision Making: Works under general supervision. Follows established procedures; work is reviewed for soundness of technical judgment, overall adequacy and accuracy. Some latitude for independent judgment.
Qualifications, Experience & Skills
Decision Making: Works under general supervision. Follows established procedures; work is reviewed for soundness of technical judgment, overall adequacy and accuracy. Some latitude for independent judgment.
Qualifications, Experience & Skills
Minimum Qualifications:
- University Degree in either business,
marketing, economics fields
- Post graduate degree in business management
& marketing, project management will be an added advantage
Minimum Experience:
- Minimum 5 - 7 years brand management and
marketing experience
- Footwear experience preferred
Skills:
- Able to operate in a performance driven
organization
- Culturally aware.
- Knowledge of English and Kiswahili
- IT proficient
Competencies:
- Ability to translate consumer insights into
relevant consumer proposition
- Foresight and forward planning
- Resourceful and ensuring return on investments
- Influencing and working with stakeholders to
achieve common goals.
Application Guidelines
If you are up to the challenge,
posses the necessary qualification and experience, please send your application
letter and cv quoting the job title on the email subject (brand manager) to
recruit@kenafricind.com by 10th November 2015