British American Tobacco
We are hiring!
Exciting Career Opportunities: Trade Marketing Representative
Job Purpose: To achieve volume and distribution targets in order to maximise brand availability and visibility, through the execution of essential Trade Marketing activities in line with the channel, price strategies and the required customer service levels.
Job Purpose: To achieve volume and distribution targets in order to maximise brand availability and visibility, through the execution of essential Trade Marketing activities in line with the channel, price strategies and the required customer service levels.
- Implement a Trade Marketing and Distribution
plan which meets the objectives of trade marketing & distribution and
is in line with brand / price strategy and the needs of the trade in order
to achieve the Company objectives : volume and value share, Numeric and
Weighted Distribution for our Drive Brands and out of stocks.
- Achieve trade coverage, visit frequency and
outlet visit plan in order to maximise route effectiveness and efficiency.
- Manage the Distributor, Wholesales, and
retailers through the implementation of account strategies and plans in
order to maximize volume, share and other distribution management
parameters performance vs. the competition’s.
- Ensure that the territory volume and
distribution objectives of company brands are achieved by trade channel
and outlet type in order that availability is maximised in line with brand
strategies and the needs of the market.
- Ensure optimal stock levels, product quality
and freshness through stock management, orientation to the trade and
reporting on supply chain and product issues.
- Ensure that price is in line with the company
strategy.
- Co-ordinate contract employees to ensure that
trade marketing representation in retail chain outlets is superior to the
competition in respect of both core and added value services (where
applicable).
- Manage financial accounts and assets for the
territory to ensure that trade marketing resources are secure and used in
the most efficient and effective manner possible.
- To take all reasonable measures to ensure
adherence to BAT Environmental, Health and Safety (EHS) guidelines as well
as all local legislation relating to EHS during the course of work.
- To provide market information and reports to
ensure that the relevant marketing people are fully informed at all times.
- Maintain accurate records & monitoring of
the achievement of weekly/cycle objectives and to submit reports as
requested in order to ensure effective communication is maintained with
management.
- Develop and manage an effective marketing team
(Distributor & BAT team) through formal and informal coaching ,
monitoring, training
- Implement and establish close working
relationships with partners (distributors, trade and retailers) in order
to gain high levels of trade support and loyalty whilst enhancing
understanding of the trading environment
Essential Requirements
- Educated to degree level preferably in
Marketing / Business Management;
- 2 years of sales
- Clean and valid driving license
Desired Requirements
- Good communication, influencing, analytical
and interpersonal skills
- Planning and selling skills.
- Ability to co-ordinate & motivate
promotional teams, part-timers, merchandisers .
- Basic Computer proficiency (MS Office suite).
- Experience in management of distributors'
organization.
Exciting Career Opportunities: Brands Manager
Job Purpose: The Brand Manager is responsible for managing the development and implementation by end markets of the Area brand marketing strategy in order to maximise and ensure sustainability of identified brands in the East & Central Africa Area (ECAA) Portfolio through developing, communicating, implementing and evaluating brand strategic programmes and guidelines covering packaging, product, consumer engagement and pricing in line with brand objectives.
Job Purpose: The Brand Manager is responsible for managing the development and implementation by end markets of the Area brand marketing strategy in order to maximise and ensure sustainability of identified brands in the East & Central Africa Area (ECAA) Portfolio through developing, communicating, implementing and evaluating brand strategic programmes and guidelines covering packaging, product, consumer engagement and pricing in line with brand objectives.
Key Deliverables
- Manage the development and completion of plans
(strategic, operational, annual performance review, budget, research,
cycle plans and activity plans) for the identified brands.
- Initiate brand innovations to improve brand
image attributes amongst target consumers
- Contribute to formulation of ECAA brand
segment objectives and strategies in agreement with the Regional Brand
Guidelines
- Provide recommendations based on the research
findings to optimise brand performance in line with company marketing
objectives
- Manage development of programmes/communication
to manage price relativities of the brand across all channels.
- Provide input within the creative process with
the agency and monitor the agency performance based on set Key Performance
Indicators.
- Based on Area brand strategies and plans, and
following end market specific requirements, manage product & packaging
developments briefs in accordance with international guidelines.
- Ensure efficiency of allocated Brand Support
Expenditures to end markets, in accordance with accepted company
guidelines & procedures
- Gather and analyse relevant information in a
timely and consistent manner in a format which supports effective and
efficient decision making by ECAA Marketing leadership team.
Essential Requirements
- Degree in Marketing or a business related
field.
- Professional qualification in Marketing is an
added advantage.
- 3 years’ experience in Brand Marketing at
other FMCG companies or world class communication agency with experience
in Trade Marketing role, demonstrating a thorough understanding and
knowledge of Consumer and Trade marketing functional competencies.
For Further Information and to
Apply;-
Internal Candidates & to refer a
candidate :- visit the global interact site > my employment>jobs@bat
External Applicants :- apply through www.bat-careers.com
Applications close on Wednesday 27th
May 2015.