Terms of Reference for Individual
Contractors / Consultants
Title of Assignment: Social Media Consultant
Section: Communication
Location: On site in Nairobi (first two months), then remote
(four months)
Start Date: From: 1 April 2015
End Date: To:
30 September 2015
Background and Justification: In a continued bid to tell the story of children and UNICEF in Eastern and Southern Africa, a social media consultant is required to take full advantage of new social networks, new influencers, and to feedback to UNICEF staff in countries on how best to tell their stories on the multitude of social media platforms.
In addition, the Regional Management Team (RMT) in ESA selected five main priorities based on their relevance and significance for the majority of countries in Eastern and Southern Africa.
Background and Justification: In a continued bid to tell the story of children and UNICEF in Eastern and Southern Africa, a social media consultant is required to take full advantage of new social networks, new influencers, and to feedback to UNICEF staff in countries on how best to tell their stories on the multitude of social media platforms.
In addition, the Regional Management Team (RMT) in ESA selected five main priorities based on their relevance and significance for the majority of countries in Eastern and Southern Africa.
The five priorities, aim to ensure
that children survive and thrive; stunting is reduced, quality education
outcomes, enhanced results for adolescents and the design and delivery of child
sensitive social protection systems across the region.
While these priorities build on
previous investments and achievements in the region, comprehensive
Communication and Advocacy strategies have been designed to build political
will, position the priorities among numerous stakeholders and ultimately
demonstrate results by the end of 2017.
The Social Media consultant will use
current and new social media platforms to support the advocacy goals of the
regional priorities.
Scope of Work: The Social Media Consultant will be responsible for creating and crafting compelling digital content which engages regional audiences in a dynamic, interactive and meaningful way and sparks conversations around issues related to UNICEF’s mandate.
She/he will play a leading role in managing UNICEF’s country wide presence on a wide range of social media platforms and guiding wider digital editorial processes.
She/he will regularly feedback to colleagues in country offices on content, style and storytelling.
They will also support – and in some cases lead on – the creation and coordination of social media strategies and campaigns, monitoring and analysis, and moderation of platforms.
Working under the supervision of the Regional Chief of Communications for Easter & Southern Africa, the Social Media consultant will have plenty of opportunities to step up and drive projects, and will serve as one of UNICEF’s key representatives in its regional digital outreach.
Specifically,
Scope of Work: The Social Media Consultant will be responsible for creating and crafting compelling digital content which engages regional audiences in a dynamic, interactive and meaningful way and sparks conversations around issues related to UNICEF’s mandate.
She/he will play a leading role in managing UNICEF’s country wide presence on a wide range of social media platforms and guiding wider digital editorial processes.
She/he will regularly feedback to colleagues in country offices on content, style and storytelling.
They will also support – and in some cases lead on – the creation and coordination of social media strategies and campaigns, monitoring and analysis, and moderation of platforms.
Working under the supervision of the Regional Chief of Communications for Easter & Southern Africa, the Social Media consultant will have plenty of opportunities to step up and drive projects, and will serve as one of UNICEF’s key representatives in its regional digital outreach.
Specifically,
(1) to give capacity building to
country offices on their social media presence and strategies
(2) support strategic expansion of
social networks and audiences, specifically around UNICEF Africa
(3) identify key opportunities and
influencers so that social networking can support advocacy objectives
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Deliverables
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Timeline / Deadline
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Schedule of payment
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Prepare a short overview of UNICEF Africa’s
current social media platforms and reach; to include an examination of
country office sites and content; and key recommendations
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30 April 2015
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Monthly payment, based on monthly tasks and
progress reports, approved upon monthly review with supervisor.
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Commence action on recommendations, and launch
three new social media platforms
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15 May 2015
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Monthly payment, based on monthly tasks and
progress reports, approved upon monthly review with supervisor.
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Regularly update – using shared content from
country offices, and new content – all of UNICEF Africa’s social media sites.
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Ongoing - throughout
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Monthly payment, based on monthly tasks and
progress reports, approved upon monthly review with supervisor.
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Prepare a guidance note/Users Guide – tailored to
a Eastern and Southern Africa context – for colleagues in country offices.
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30 May
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Monthly payment, based on monthly tasks and
progress reports, approved upon monthly review with supervisor.
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Visit select country offices to train staff on
social media/networks
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Ongoing- throughout
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Monthly payment, based on monthly tasks and
progress reports, approved upon monthly review with supervisor.
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Develop a strategy note for Qs 2,3 &4 on
increasing UNICEF Africa social network audiences
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15 May
30 June
15 Sep
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Monthly payment, based on monthly tasks and
progress reports, approved upon monthly review with supervisor.
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Develop a strategy for Social Media in Eastern
& Southern Africa for 2015-16
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30June – first draft; 30 Aug – final
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Monthly payment, based on monthly tasks and
progress reports, approved upon monthly review with supervisor.
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Payment Schedule
Monthly payment, based on monthly tasks and progress reports, approved upon monthly review with supervisor.
Desired competencies, technical background and experience
- Bachelor's Degree in social science,
marketing, journalism, international affairs or communications, or other
related field
- 3+ years’ experience working on social media,
digital marketing or editorial for a global company, publishing outlet, or
NGO
- Experience in developing and implementing
social media or digital marketing strategies.
- Proven ability to write flawless copy on tight
deadlines.
- Adept at using a wide range of social media
platforms including Facebook, Twitter, Google+, Instagram, LinkedIn,
Tumblr, Pinterest.
- Experience in the Eastern & Southern
Africa region
- Strong awareness of social media communication
behaviors in Eastern & Southern Africa.
- Consistently achieves high-level results,
managing and delivering projects on-time.
- Experience of blogging and knowledge of best
practices.
- Knowledge of social media monitoring
technology and can use social media measurement and listening tools such
as Radian6, Gorkana, Social Bakers, Crowdbooster.
- Experience in reporting on quantitative and
qualitative analytics.
- Proven ability to conceptualize, plan and
execute ideas as well as transfer knowledge and skills.
- Experience of capacity building and training a
plus.
- Awareness of best practices in user experience
and design.
- Experience in working for the UN, UNICEF or
with International NGOs or global organisations a plus.
- Must have excellent command of English (native
speaker preferred). Working knowledge of French a plus.
Administrative issues
The assignment will be based in Nairobi. Some travel to COs will be required.
Conditions
Travel is required, UNICEF will cover the cost of flights and DSA.
Travel will be by the most economical fare and reimbursement as per UNICEF policy,
As per UNICEF DFAM policy, payment is made against approved deliverables. No advance payment is allowed unless in exceptional circumstances against bank guarantee, subject to a maximum of 30 per cent of the total contract value in cases where advance purchases, for example for supplies or travel, may be necessary.
The candidate selected will be governed by and subject to UNICEF’s General Terms and Conditions for individual contracts.
Risks: Social networks, expansion and capacity building, together with Advocacy priority areas, are a key deliverable for the Section and RO. Consultant will need to be proactive and well managed.
The assignment will be based in Nairobi. Some travel to COs will be required.
Conditions
Travel is required, UNICEF will cover the cost of flights and DSA.
Travel will be by the most economical fare and reimbursement as per UNICEF policy,
As per UNICEF DFAM policy, payment is made against approved deliverables. No advance payment is allowed unless in exceptional circumstances against bank guarantee, subject to a maximum of 30 per cent of the total contract value in cases where advance purchases, for example for supplies or travel, may be necessary.
The candidate selected will be governed by and subject to UNICEF’s General Terms and Conditions for individual contracts.
Risks: Social networks, expansion and capacity building, together with Advocacy priority areas, are a key deliverable for the Section and RO. Consultant will need to be proactive and well managed.
How to Apply
Interested and suitable candidates should ensure that they forward their applications (a cover letter, CV, and signed P11 form which can be downloaded athttp://www.unicef.org/about/employ/files/P11.doc), quoting the indicative fee range with reference: ESARO/SSA/COMM/2015-010 by cob 25 March 2015 to:
The Human Resources Manager
UNICEF Kenya Country Office
Email address: kenyahrvacancies@unicef.org
Applications submitted without a fee/ rate will not be considered.
Please note that only shortlisted
candidates will be contacted.
UNICEF is committed to diversity and inclusion within its workforce, and encourages qualified female and male candidates from all national, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.
UNICEF is committed to diversity and inclusion within its workforce, and encourages qualified female and male candidates from all national, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.
