Royal Media Services
Job Title: Online Business Executive
2 Positions
Responsibilities & Tasks
Responsibilities & Tasks
Exceed weekly, monthly, quarterly
revenue goals using methods such as cold calling, networking, exploring
existing relationships, meetings with decision makers and key influencers
etc.
Through researching the digital media
industry and keeping up on the latest trends, you should always be up to date
on relevant topics to help break down barriers and close your sales.
Responsible for creating persuasive
presentations and overcoming objections.
New and creative ideas on how to grow
exponentially.
- Detail oriented and able to follow processes
from start to finish, such as collecting potential advertiser info, signed
contracts etc. and moving them through the appropriate channels
- To execute online and mobile sales activities
and sell Royal Media digital media solutions to clients and achieve the
set sales targets
- To identify sales opportunities among clients
and make use of upcoming business opportunities among the clients.
- Understand emerging trends in online and
mobile sales, customer needs and feedback
- Generate and present concepts as well as
collect and process online and mobile media orders so as to achieve set
sales targets i.e. weekly, monthly, quarterly, semi-annually or annually
- Renewal and expeditious follow up on issues to
ensure customer retention
- Ensure accurate and timely capture of all
information regarding clients and daily progress reporting to Digital
Sales Manager
- To answer and clarify client queries and
follow through to ensure client satisfaction
- To monitor and support distribution channels
by coordinating visits, and preparing regular progress reports on their
performance
Academic Qualifications and
Experience
- Degree in Sales and Marketing, Public
Relations or any other related courses
- At least 2 years in online and mobile media
sales or any other related field
Skills and Personal Attributes
- Ability to speak/understand clearly in
English/Kiswahili language
- Excellent writing and computer skills
- Good negotiation skills
- Good communication skills
- Excellent presentation skills
- Passionate about sales
Job Title: Digital Sales Manager (DSM)
Position Roles and Responsibilities
Reports to Assistant Director (AD) Digital.
Position Roles and Responsibilities
Reports to Assistant Director (AD) Digital.
The DSM will be a technology minded
online and mobile sales manager tasked with the responsibility to maximize
revenue across the online and mobile network of Royal Media Services for all
Radio and TV Stations.
Will work with the AD Digital to set
sales strategy and drive revenue.
The DSM is a visionary who can move
seamlessly between the technical and business environment and form productive
partnerships with technical and creative leaders in digital media.
The head of section will manage a
sales budget and will be compensated based on hitting revenue targets.
Under direction from
Assistant Director (AD) Digital coordinate with Digital Content Manager,
Digital Product Manager and other business areas to develop the vision for the
Digital Division as a business and technology leader in the region using
industry and technology trends, peer company learning, consultant insights,
etc.
- Ideal candidates will have an understanding of
digital online and mobile advertising
- Have a proven track record of partnering with
content, product, and technology to develop and sell unique and innovative
online and mobile ad campaigns
- Partner with content managers, editors,
designers, developers and other staff to ensure digital platforms
meet both audience and client needs
- Should be able to demonstrate a keen
understanding of the nuances of the dynamic digital media sales
environment
- Track performance against goals using robust
web and mobile analytics
- Work with AD to help execute sales strategy
while supporting overall business plan for division
- Manage, cultivate and mentor team members
- Develop digital sales strategies which will
integrate with all media channels to deliver measurable results for
clients
- Help strategize, design and support new
business efforts
- Collate and compile periodic market and
competitor intelligence reports
- Plan and execute all Web, Mobile, SEO/SEM,
marketing database, email, social media and display advertising campaigns
- Measure and report performance of all digital
marketing campaigns, and assess against goals
- Identify trends and insights, and optimize
spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Utilize strong analytical ability to evaluate
end-to-end customer experience across multiple channels and customer touch
points
- Accountable for social media strategy across
all current social platforms (Facebook, Blogs, Instagram, Twitter…)
- Conceive, create and execute innovative
online and mobile media marketing programs
- Identify and develop integrated partnership /
sponsorship strategies to meet revenue goals
- Develop strong relationships with sponsors,
vendors and technologists (both internal and external)
- Establish financial modelling: Monthly P&L
updates and quarterly forecasting.
- Track and analyse sales with daily/weekly/monthly
reports and drive plans to improve key business metrics
- Successfully drive key initiatives through
collaboration on online and mobile apps development with Digital Product
Manager and Digital Content Manager
- Leverage social networking and customer
relationship management tools
Academic Qualifications, Experience
and other Attributes
- Bachelor's or Masters degree in Marketing or
equivalent professional experience in Media and Digital Sales is
preferred.
- 5 years sales management experience, with 2 years
in mobile media
- Solid knowledge of website analytics tools
(e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Strong analytical skills and data-driven
thinking
- An entrepreneurial spirit with demonstrated
business acumen with a clear ability to deliver desired results.
- Leadership and managerial skills to lead a
sizeable team and nurture and retain talent while managing performance for
corporate and team growth.
- Understanding of responsive design, mobile web
solutions and mobile apps
- Enthusiasm for working in collaborative,
cross-functional teams
- Outstanding communication skills, including
the ability to translate user and business needs into clearly defined
requirements and explain them to sales team
- Analytical mindset, including the ability to
identify and track relevant metrics
- Willingness to innovate, explore new ideas and
acquire new skills
- Drive, determination, attention to detail and
commitment to excellence
- Keen interest in Technology and Media Industry
- Self-starter able to work in a fast paced,
changing environment
- Strong experience in media industry is a plus
- Working knowledge of ad serving tools (e.g.,
DART, Atlas)
- Strong analytical skills and data-driven
thinking
- Excellent written and verbal communication
skills
- Forward-thinking and highly collaborative
- Experience managing projects on top of
monitoring social APIs
- Contacts and well developed relationships
across relevant online and mobile media channels
Please send your application to:
recruitment@royalmedia.co.ke