Description: Established in 1998,
Africa Point is a pioneer in the African travel market. Using state-of-the-art
technology, our experienced local travel consultants cater directly to
customers in target markets around the globe.
Vacancy: SEO Wizard
We are now looking for
a skilled, analytical SEO wizard to join our team to develop new keyword
strategies that will improve our organic search rankings, drive more traffic,
and generate new inbound links from high-authority websites.
Do you love SEO and
staying ahead of the game on SEO best practices and developments?
Then this is the job
for you!
The role offers
significant development potential and includes the following responsibilities:
- Develop
and implement keyword strategies to increase ranking and traffic;
- Evaluate
and alter strategies based on a comprehensive understanding of analytics;
- Practice
white-hat, honest, and creative SEO tactics;
- Build
and execute link-building strategies and monitor over all link profile to
enhance off-page SEO
Minimum Requirements:
- Deep
passion for SEO and travel;
- Several
years prior professional experience in SEO;
- Outstanding
organization and planning skills to work independently on strategies, as
well with a team;
- Excellent
written and verbal communication skills suitable for audience in target
markets;
- Creative,
self-motivated, resourceful and thriving in a fast paced environment;
- Graduate
Diploma/Bachelor’s Degree in Information Technology or Digital Media is
desired but exception may be given to those with proven experience,
passion and track record;
Vacancy: Inbound Marketing Team Leader
We are now looking for an experienced
inbound marketing team leader and travel enthusiast to lead our inbound
marketing team and further develop and implement our inbound marketing strategy.
The role offers significant
development potential and includes the following responsibilities:
- Manage and tutor growing team consisting of
online community ambassador, blogger, SEO specialist, graphic designer and
IT generalist;
- Develop inbound marketing strategy in
collaboration with external consultant, senior management and owners as
well as travel consultants;
- Lead day-to-day implementation of marketing
measures and coach team in implementation;
- Work with sales team and operations managers
to achieve sales and marketing alignment;
- Monitor, measure, analyze and improve
effectiveness of marketing initiatives.
Minimum Requirements:
- Deep passion for inbound marketing and travel;
- Proven track record of developing and
implementing inbound marketing strategies, ideally in the travel industry;
- Several years prior professional experience in
SEO, PPC campaigns and email marketing;
- Excellent analytical and research skills,
exceptional research ability on the Internet; fluency in analytics tools
such as Google Analytics, Moz etc
- Outstanding written and verbal communication
skills suitable for audience in target markets;
- Creative, self-motivated, resourceful and
thriving in a fast paced environment;
- Good planning, co-ordination and execution
skills;
- Graduate Diploma/Bachelor’s Degree in
Information Technology, Digital Media, Journalism or Public Relations is
desired but exceptions may be given to those with proven experience,
passion and track record.
How to Apply
Qualified candidates are invited to
send their CV and cover letter to careers@africapoint.com.
Only shortlisted candidates will be
contacted.
Interviews will be held during the
week of the 22th of September 2014.
Website: www.africapoint.com
