Vacancy: Online Marketing Intern
About Ringier:Ringier Kenya is
poised to be the hub serving our East African expansion, bringing quality
digital products to the sub-region.
It also runs Pigiame a
horizontal classifieds platform currently functional across East Africa.
Description: Our Ideal hire is one who would manage advanced, dynamic and high-performing SEM activities, he/she should be a relentless A/B tester and a quick thinker overall.
Description: Our Ideal hire is one who would manage advanced, dynamic and high-performing SEM activities, he/she should be a relentless A/B tester and a quick thinker overall.
This person will be
responsible for planning, optimizing, implementing and analyzing paid online
marketing activities.
The intern will report
to the Online Marketing-(Paid Channels Officer).
Responsibilities:
- Manage
a sizeable pay-per-click search marketing budget while creating programs
serving all divisions/brands through all relevant paid channels (Google
& Facebook)
- SEM
performance tracking, analysis and reporting
- SEM
budget planning and recommendations.
- Create
ad copy and perform keyword research, analysis and optimizations
- Partner
with all disciplines to ensure consistent messaging and promotion through
all search channels, including product development, content generation,
social media managers, direct marketing, and customer service
- Work
closely with product marketing and corporate marketing teams to develop a
deep understanding of our products and business to drive winning keyword
strategies.
- Develop
insightful, thorough recommendations to improve technical, design,
content, on-page and off-page optimization elements of the relevant
websites
- Provide
weekly & monthly reporting and answer results questions on-demand.
- Achieve
targeted ROI and Ad Spend for SEM campaigns on a monthly basis
- Stay
current with changing technologies and guidelines to continually improve
our internet marketing initiatives and achieve greater results.
- Support
other marketing activities and promotions as needed or assigned
Desired Skills & Experience
Background required:
- Bachelor’s
Degree in Marketing/ IT or a related field. Previous experience in working
in an online marketing department is a plus.
- Google
Adwords& Analytics experience is a must. Google Certified Professional
preferred.
- Familiarity
with social media marketing channels like Facebook, twitter is a plus.
- Experience
optimizing SEM campaigns through ad copy, keywords, geo-targeting and
landing page optimizations.
- Excellent
verbal and written communication, presentation and interpersonal skills
- Ability
to interact and manage expectations of clients, internal departments and
management.
- Excellent
data analysis skills and strong computer proficiency required.
- Strong
computer skills, including knowledge of Google Drive Suite, Excel, Word,
and PowerPoint.
- Strong
analytical and organizational skills and highly detail oriented habits
- Ability
to work on multiple tasks and ability to meet deadlines
- Professional
attitude and appearance
- Fast
learner with strong problem solving skills
- Must be
a team player
Personal Attributes:
- Smart,
creative and innovative
- Negotiating
and networking skills
- Problem
solving and conflict management
- Honest
and strong work ethics and integrity
- Self-disciplined,
able to work to deadlines
- Excellent
time-management skills
- Team
work
- Sense
of humor
Send cvs to recruit@ringier.co.ke
