Description: Marketing and Sales Manager
Job Purpose:
Accomplishes
business development activities by researching and developing marketing
opportunities and plans; implementing sales plans; managing staff.
Accomplishes
marketing and sales human resource objectives by recruiting, selecting,
orienting, training, assigning, scheduling, coaching, counseling, and
disciplining employees; communicating job expectations; planning, monitoring,
appraising, and reviewing job contributions; planning and reviewing
compensation actions; enforcing policies and procedures.
Achieves
marketing and sales operational objectives by contributing marketing and sales
information and recommendations to strategic plans and reviews; preparing and
completing action plans; implementing production, productivity, quality, and
customer-service standards; resolving problems; completing audits; identifying
trends; determining system improvements; implementing change.
Meets
marketing and sales financial objectives by forecasting requirements; preparing
an annual budget; scheduling expenditures; analyzing variances; initiating
corrective actions.
Determines
annual and gross-profit plans by forecasting and developing annual sales quotas
for regions; projecting expected sales volume and profit for existing and new
products; analyzing trends and results; establishing pricing strategies;
recommending selling prices; monitoring costs, competition, supply, and demand.
Accomplishes
marketing and sales objectives by planning, developing, implementing, and
evaluating advertising, merchandising, and trade promotion programs; developing
field sales action plans.
Identifies
marketing opportunities by identifying consumer requirements; defining market,
competitor's share, and competitor's strengths and weaknesses; forecasting
projected business; establishing targeted market share.
Improves
product marketability and profitability by researching, identifying, and
capitalizing on market opportunities; improving product packaging; coordinating
new product development.
Sustains
rapport with key accounts by making periodic visits; exploring specific needs;
anticipating new opportunities.
Provides
information by collecting, analyzing, and summarizing data and trends.
Protects
organization's value by keeping information confidential.
Updates job
knowledge by participating in educational opportunities; reading professional
publications; maintaining personal networks; participating in professional
organizations.
Accomplishes
marketing and organization mission by completing related results as needed.
Skills/Qualifications:
- Financial Planning and Strategy,
- Marketing Concepts,
- Positioning,
- People Management,
- Territory Management,
- Sales Planning,
- Competitive Analysis,
- Understanding the Customer,
- Product Development,
- Client Relationships,
- Creative Services
- 2-3+ years experience
- Degree in Marketing or any other related degree.
To apply,
send your CV only to cvs@careerdirections.co.ke before 3rd September 2013.
Clearly
indicate the position applied for and your minimum salary expectation on the
subject line
