Housing Finance
Position Title: Head of Marketing
Job Purpose:
Principal Accountabilities
- Contribute to the overall bank strategy by developing and implementing a comprehensive and appropriate marketing, communication and public relations strategy in order to help achieve the Bank’s desired market positioning.
- Champion the development of products, through a multi-functional team, in line with customer expectations and in compliance with the regulatory requirements.
- Manage all marketing and advertising activities at the bank with the aim of achieving the Bank’s desired presence in the market.
- Continuously carry out research and market intelligence so as to keep abreast with changes in the market and guide decisions making within the business.
- Manage all the public relations activities of the bank so as to position HF brand as a premier financial enabler for the property industry in Kenya.
- Ensure articulation of the organizations desired image and position both internally and externally, while providing strategic leadership to assigned team of staff.
- Co-ordinate media interest in the bank and ensure regular contact with target media and appropriate response to media requests.
- Drive the HF Brand strategy internally and externally for consistent and maximum brand awareness.
- Develop short term and long term plans and budgets for marketing/communications/public relations activities, monitor progress, ensure adherence and evaluate performance accordingly.
- Marshal all stakeholders in participating in community activities that uplift the society that HF operates in and in turn play a role as a responsible corporate citizen
Competency Requirements
- Demonstrate skills, knowledge and experience in the design and execution of marketing, communications and public relations activities.
- Strong creative, strategic, analytical, organisational and personal sales skills.
- Experience in developing and managing budgets and cross functional teams.
- Ability to develop and make presentations, and to manage multiple projects.
- Experience in overseeing the design and production of communication materials.
- Knowledge, Experience and Qualification Requirements
- Minimum 5 years’ experience in marketing, communications or public relations with demonstrated success, preferably in a busy commercial and profit making environment
- A Degree in Marketing, and Professional Public Relations qualifications
- Project management will be an added advantage
How to Apply
Applicants
should email their applications attaching a detailed curriculum vitae and a
letter indicating why they are interested in and qualified for the position
plus the names of three referees who can provide confidential assessment of
their capabilities to a search committee.
All
communication relating to this position should be addressed to:
human.resources@housing.co.ke
Applications
should be received by 15th September 2013.
Only
shortlisted candidates will be contacted.
On the
subject matter of the email please indicate the position you are applying for.