We
are currently recruiting a General Manager to
develop and execute our clients’ Rewards & Loyalty Program, with the key
objective of driving customer loyalty and an exceptional customer experience.
Job Role:
Job Role:
This
role drives customer acquisition, development, and retention by creating
focused efforts to build and communicate compelling offerings for our
customers.
Key
responsibilities will include managing customer communications and fulfillment
processes as well as measurement and reporting of results.
This
will involve building a scalable infrastructure to support the expansion of the
loyalty programs, as well as developing, executing, and then optimizing a
communications strategy to raise customer awareness and comprehension of the
programs.
Responsibilities
Responsibilities
- Develop
and implement the strategy to build loyalty programs
- Design and
manage communications strategy focused on attracting, developing and
retaining customers
- Work closely
with marketing analysts to gauge return and profitability of rewards
efforts and establish metrics to measure program success
- Understand and
respond to the needs of current customers as well as develop plans to
attract new customers
- Drive sales
through customer loyalty offerings
- Design and
deliver marketing campaigns that are data-driven and segment-focused with
accountability for the effectiveness of the campaigns.
- Streamline and
automate fulfillment processes for member enrollment, member benefits,
promotion fulfillment, and program reporting working closely with
cross-functional supporting teams (product, analytics, technology, and
other marketing functions)
- Manage the
ongoing operations and fulfillment processes of the programs and marketing
campaigns, managing the program budgets with responsibility for the
program P&Ls and marketing ROI
- Manage program
performance and customer activity reporting to address areas including
customer segmentation, program and campaign level impact (return on
investment and profitability), customer demographics, and benefits usage
recommending reasoned adjustments to the program
- Establish and
manage relationships with vendors, Partner Merchants and internal
resources to coordinate delivery for effective programs and promotional
campaigns that are consistent with branding and general product
merchandising
Requirements
- Must have a
minimum of 7 years of experience in Marketing with at least 3 years
focused on Loyalty Rewards Programs .
- Bachelor’s
degree in a related field required
- Proven track
record of program management of technology projects, strategy development,
operations, and business planning
- Proven
track-record working with various, cross-functional, internal and external
groups to deliver meaningful results on time and on budget with limited
direction
- Strong analytical
skills, including strong data and financial analysis skills
- Strong project
management and communications skills
- Ability to deal
with ambiguity and change within a fast paced environment
Qualifying
candidates should send their application letter together with detailed
Curriculum Vitae to recruitment@odumont.com before COB 29th July 2013.
