Director, Referral Marketing
Key Responsibilities:
Key Responsibilities:
- Solidify
referral program within the Network (i.e. AKUH,N; Outreach, Aga Khan
Health Services Hospitals)
- Collaborate with
Marketing to develop relationships with local clinics and physicians (e.g.
hold frequent Continuing Medical Education programs, etc.), identify types
of medical packages required, and improve marketing initiatives specific
for medical referrals
- Collaborate with
Finance to develop comprehensive pricing estimates and packages for a wide
range of patients including creating focus groups where necessary to test
packages/service bundles
- Collaborate with
IT/Medical Records Departments to develop referral tracking system and
database
- Identify
potential areas for telemedicine links within the AKDN network
- Establish core
referral teams to carry the referrals agenda forward,
- leveraging on
internal resources and recruiting new resources where there are
substantial gaps
- Develop
relationships with hospitals and referral boards in East Africa and
potentially other African countries and explore other areas which would
greatly enhance referrals program i.e. call centre, website, etc.
- Explore the
concept of medical tourism as an alternative available to East Africans
who need travel abroad for treatment.
- Make a strategic
plan for each country to achieve the objectives being set and create a
BRAND.
- Liaise and develop
relations with appropriate organizations e.g. peer groups, government
bodies/ministries, embassies, diplomats and media agencies to improve the
reputation of Hospital resulting in increased revenues.
Academic
knowledge & skills
- Master’s degree
in Business Administration /Marketing or equivalent in with ten years’
experience in a senior position preferably in a healthcare organization.
- Creative and
technical background able to explore new options and deploy marketing
automation programs
- Superior
communication and writing skills
- Strong
organizational skills, being able to manage multiple projects at once.
- Successful track
record in creating and executing marketing plans that drive volumes
To
Apply:
To apply follow this link http://bit.ly/15eeu1d and profile yourself by close of business 10 June-2013
To apply follow this link http://bit.ly/15eeu1d and profile yourself by close of business 10 June-2013