Title: Sales and Marketing Assistant
Reports
to: Sales &
Marketing Manager
Based
at: Nairobi, Kenya
The
company:
Key
responsibilities and accountabilities:
- Prospecting and qualifying
potential clients
- Develop and maintain new
accounts, manage existing ones and increase their production for the
portfolio year on year.
- Conduct sales calls & sales
blitz to various customer segments
- Facilitate suppliers and
partners facilities inspection, on need basis
- Negotiating rates and drafting
contracts to suppliers
- Designing sellable and
attractive packages for both local and international clients
- Developing and marketing
promotional packages and special offers.
- Involved in developing Rate
structure for the Brand.
- In-house design for the Brand
marketing collateral such as fliers, brochures and E-shots suitable to the
target market, while at the same time representing the brand
- Generating monthly Sales &
Marketing activity report vis-a-vis budget.
- Develop monthly production
reports for the Brand portfolio.
- Implement marketing strategies,
including advertising, Brand positioning and PR for the local markets.
- Carry out the necessary and
appropriate market intelligence for use in developing and implementing
effective sales and marketing strategies to increase Market Share to the
Brand.
- Website optimization, ensuring
that our Camps appear among the top listed Camps in common search engines.
- E-marketing, SEO, positively
promote the Camps visibility in the internet.
- Conducting research on current
marketing and online promotional trends in the industry.
- Continually review our website
and compare it with sites of similar establishments and subsequently
propose appropriate necessary improvements to be proposed to our web developers
- Review online forums and
subscription groups relevant to marketing our Camps with view of using the
same to reach our existing clients and potential customers.
- Promote our web presence to
ensure that our website, content and services reach our target clientele
- Positively promote our Camps
visibility in the internet.
- Continuously monitor Google
search rankings and provide analytical statistics
- Carry out other duties as
assigned by Sales & Marketing Manager or other Liaison Managers.
Person profile for the Sales and
Marketing Assistant
- Personality: Self-driven,
results-oriented and proactive sales and marketing person, able to
identify new business opportunities and convert them into genuine
long-term loyal business relationships.
- A team player, mature and
flexible person willing to go the extra mile.
- A credible and integral person,
comfortable in dealing with senior & multiracial personalities.
Qualifications and experience:
- A graduate Diploma/degree in
Sales and Marketing & or related field.
- A Minimum of 5 years working
experience, in Travel and Hospitality Industry.
- An excellent understanding of
the Tourism & Travel industry in East Africa, with an emphasis on
Kenya.
- Proven sales performance &
leadership skills in managing people and customers.
CV and cover letter can be emailed
to: Hospitalitysales2013@gmail.com