Job
Title: Marketing Manager
Job
Code: MM/ECL/130423
Number
of Positions Open:
1
Reports
To: Chief
Executive Officer
Closing
Date:
Open Until Filled
Summary:
Our client was registered in 1993 as a company limited by guarantee.
Summary:
Our client was registered in 1993 as a company limited by guarantee.
The
Board members includes Protestant Churches, Kenya Catholic Secretariat and
Non-Governmental organizations (NGOs) involved in the informal sector
entrepreneurship promotion and development.
They
recognize microfinance as a powerful instrument to promote development and
self-reliance of economically active communities.
Their
vision is to champion world of human dignity and prosperity.
As a professional organization, they endeavor to be democratic, participatory and gender sensitive.
As a professional organization, they endeavor to be democratic, participatory and gender sensitive.
Our
client appreciates that credit should facilitate building desired positive
changes in conditions within the socio-economic environment.
When
they lend money to organizations for a particular project, the loan allows them
to have project facilities they need as they continue to raise funds over time
to pay it back.
This
way, organizations ultimately take full responsibility for their own
development.
Their
experience over the years ensures that loans provided have a great impact and
promote the welfare of the community.
Their
networks and Groups are geared towards poverty reduction.
They
have employed 153 staff dotted all over the country.
Job Objective:
To be responsible for developing and maintaining marketing strategies to meet agreed company objectives, evaluate customer research, market conditions, competitor data and implement marketing plan alterations as needed and oversees all marketing, advertising and promotional staff and activities.
Primary Responsibilities:
Job Objective:
To be responsible for developing and maintaining marketing strategies to meet agreed company objectives, evaluate customer research, market conditions, competitor data and implement marketing plan alterations as needed and oversees all marketing, advertising and promotional staff and activities.
Primary Responsibilities:
- Development and
launching of new products
- Provision of
business development monitoring reports.
- Coordinate the
organizations external communication aimed at branding and image building.
- Carry out
periodic portfolio performance analysis of all products.
- Maintain vibrant
marketing strategies for all products.
- Conduct period surveys
to measure client satisfaction and credit needs.
- Monitor and
advice on client’s service delivery standards to clients.
- Ensure maintenance
and continuous update of the client’s Kenya website.
- Coordinate the
Company’s CSR activities
- Develop and
maintain productive relationships with the business community.
- Conducting
market research studies
- Measuring
external customer satisfaction levels
- Researching and
developing new products and new markets
- Developing,
implementing and evaluating programs for collections and creating customer
loyalty programs
- Developing
tele-auditing programs
- Developing,
implementing and evaluating customer service strategies
- Managing public
relations with micro entrepreneur associations, support and training
organizations, and providers of products and services for micro
entrepreneurs
- Monitoring the
competition Proposing and participating in studies on opening new branches
- Proposing and
providing guidelines regarding maintenance of the corporate visual
identity
- Proposing the
strategic marketing plan
- Proposing the
personnel recognition and incentive plan
- Designing and
overseeing the web page
- Any other duties
as may be assigned by the Supervisor from time to time.
Experience:
At least five (5) years relevant Marketing experience with Micro Finance Institution or financial sector in a Managerial position
Skills and Certification:
At least five (5) years relevant Marketing experience with Micro Finance Institution or financial sector in a Managerial position
Skills and Certification:
- Bachelor’s
degree in Business, Marketing or Social Science
- Post graduate
diploma in marketing and/or business development or related field,
or commensurate (equivalent) as an added advantage
- Excellent
communication and report writing skills
- Strong
negotiation and persuasive skills
- Computer skills
(MS Office Suite)
- Good analytical
skills
Additional
Information:
Contacts
Arising from the Job:
Within the Organization: All staff
Outside the Organization
Within the Organization: All staff
Outside the Organization
- Customers/Clients
- Marketing and PR
consultants
- Government
agencies
- Research
institutions
- Local government
officials
- Peer
organizations
Authority
/ Decision Making:
The position makes recommendations to the supervisor on issues that relate to the marketing function at the client.
Special Working Conditions:
The position makes recommendations to the supervisor on issues that relate to the marketing function at the client.
Special Working Conditions:
The
jobholder is required to work within normal working hours in an office
environment, but may work long hours once in a while.
Occasionally
may be required to travel to branches or to promotional events/functions
How
to Apply:
Interested candidates holding the necessary requirements, good performance and / or references are encouraged to apply with detailed CV’s, inclusive of names and contacts of 3 referees, current telephone number and email address by scrolling down and clicking on: Marketing Manager
Interested candidates holding the necessary requirements, good performance and / or references are encouraged to apply with detailed CV’s, inclusive of names and contacts of 3 referees, current telephone number and email address by scrolling down and clicking on: Marketing Manager
